Since 2014 economic relations between the Russian Federation（RF） and the European Union（EU） have been gradually cooling down.The event of February 2022 became a catalyst in further deterioration of their political, economic, and cultural links. Actually during a rather long period the EU used to be Russia’s key trade partner, and cooperation led to their mutual benefits. A common border, long-lasting history of economic and political cooperation, good understanding of cultural peculiarities, as well as economic interdependency were among factors that determine the possibility and necessity of their deep economic collaboration. Nevertheless, economic relationship has become a victim of dramatic political disagreement between two parties. Sets of mutual economic sanctions imposed after 2014 already led to losses for both partners. The EU’s more than 10,000 various sanctions resulted in incredible pressure against Russia. In terms of international politics, economic sanctions provide important means for countries to achieve their foreign policy objectives.Their importance seems to be increasing over time, often as responses to Russia’s special military operations. In current wave of sanctions not only governments are involved into developing sanction policies. Recently many businesses started to indicate their opinions on what is going on in the world. They are not just “rule-takers” any more, they are active as “rule-makers”. Companies not only act according to national and international rules and norms, but also indicate their positions on various types of events happening all around the globe. Considering the current situation in Russia, many foreign and transnational business entities announced their complete withdrawal from the territory of the country. Then they reformulated their statements to suspend work or supplies, explaining this by a break in supply chains, a sharp change in exchange rates, as well as difficulties with payment goods for deliveries due to sanctions against Russian credit institutions. In addition, educational materials of universities from the RF on international and educational platforms were blocked, academic cooperation was frozen. Any restrictions introduced against Russia should have created a negative effect for the European countries and companies themselves, which joined the sanctions race. However, the most painful negative effect, apparently, should be associated with a partial refusal to import Russian energy resources. The Russian Federation, for its part, introduced export restrictions. This paper makes an attempt to determine how rational and irrational decisions were. Meanwhile it also tries to figure out an answer on two questions: cui prodest and what to do?

The article analyzes the cultural context differences in translation, and further discusses the translation strategies based on cultural context differences from the perspective of adaptation theory and constructivism. Through the application of cultural context analysis in translation strategies, it is expected to provide some reference for translators to better master the methods of cultural context analysis and improve the quality of translation.

俄、汉语中,代词回指都是十分重要的句际衔接手段.受俄汉语篇指称人物数量、性别、俄汉语言结构、语篇修辞等因素的影响,俄汉语篇代词回指各有其特点.在翻译时,应在避免歧义的前提下,注意俄汉语篇代词各自的使用规范,达到忠于原文并准确再现原文效果的目的.