Food serves as a foundation of human existence, while healthy dietary choices are a cornerstone of individual health. A significant amount of edible food is not consumed and consequently wasted within households globally. Minimising this avoidable food waste can foster more sustainable consumption patterns, aligning with the overarching goal of enhancing environmental sustainability. However, existing literature on this issue remains limited and fragmented. Using PRISMA guidelines, this review synthesises 22 eligible peer-reviewed English-language journal articles published up to March 2025, identified across five databases: Scopus, Web of Science, ScienceDirect, Emerald Insight, and SpringerLink. The methodological quality of included studies was assessed with the MMAT. The review findings were summarised using descriptive analysis and narrative synthesis. Findings revealed four major themes: definitions and measurement of healthy food and food waste; influencing factors of food waste; intervention strategies; and the nexus among food waste, nutrition, and environmental health. The evidence indicates that healthy food selections can mitigate waste with proper management practices, may exacerbate waste with fresh perishables, and yield varying results depending on context. This review proposes a behavioural framework linking healthy food choices, purchasing decisions, and post-purchase food management practices to household food-waste outcomes. Future research should align national nutritional goals with global sustainability targets through healthy eating, whilst simultaneously reducing avoidable food waste. The study concludes with suggestions for behavioural nudges related to food purchasing and subsequent household food management, as well as circular-economy approaches, that hold promise for supporting both healthy food choices and reduced household food waste.
Cultural norms, traditions and values shape household food waste behaviours, but this perspective has received little attention. This article investigates household food waste from a cultural perspective and proposes a novel cautious-engage-creative framework based on diverse cultural community values. We conducted 18 focus groups with 151 respondents. Seven culturally focused food behaviour profiles were identified, including two segments reported by previous research: health-conscious consumers and time-poor consumers. Some of our findings echo the existing literature confirming the link between household size, a lack of cooking skills, convenience-seeking behaviour and food waste. We contribute by presenting five additional segments, specifically comfort eaters, family meal organisers, feasters, novices and snack junkies. We suggest targeted interventions under the cautious-engage-creative framework based on dominant behaviour characteristics within a segment. The findings suggest that the 'cautious' approach involves never shopping hungry, using food lists and boxes, considering hybrid meal plans for guests and experimenting with small packs of new foods. The 'engage' strategy focuses on learning food management skills and engaging children in food-related discussions. The 'creative' approach involves making healthy meals, including strategies to manage cravings, buying bulk and freezing food. Practical suggestions outlined within the framework present actionable steps for reducing food waste.
Purpose This study investigates heterogeneity in household leftover food management behaviour, offering insights into consumer motivations, abilities and opportunities. Design/methodology/approach Data were collected from 1,004 Australian households through an online survey. A confirmatory factor analysis (CFA) was conducted to identify the best-fitting model for the collected data. Based on the items selected for the CFA model, a latent class analysis (LCA) was performed to classify households into distinct subgroups. Finally, a multinomial logistic regression was conducted to examine the influence of sociodemographic variables on household latent class membership. Findings The analysis identified four distinct consumer segments. Efficient savers demonstrate strong skills in meal planning, food storage and repurposing leftovers. Unplanned eaters are characterised by limited skills in handling leftovers and low motivation to reduce leftover waste. Aspirational savers exhibit a desire to manage leftovers effectively but face occasional challenges, while time-savvy planners balance efficient food management with busy lifestyles. Sociodemographic factors, such as age, gender, employment and household composition, significantly influence class membership. Practical implications The findings emphasise the importance of targeted interventions, such as consumer education on meal planning, portion control, optimal food storage and leftover utilisation, to address specific behaviours within each segment. Originality/value This study contributes to the literature by revealing the underlying heterogeneity within consumer groups that influences leftover food management. Gaining deeper insights into consumer behaviours related to food leftovers can empower policymakers and relevant government agencies to design targeted interventions to mitigate food waste.
Food leftovers are a major contributor to household food waste. However, the drivers of household food leftover management practices are less understood. This study analyses the leftover food management behaviour using the Motivation-Opportunity-Ability framework. A Structural Equation Modelling (SEM) analysis was used to empirically test the influence of motivation, opportunity, ability, and competing goals on self-reported leftover food management practices of Australian consumers. The results show consumers’ motivation is strongly associated with leftover food management practices. Particularly, consumers are motivated not to waste food because of negative feelings towards wasting food and understanding the consequences of leftover food waste. Consumer abilities in meal planning, efficient cooking, food inventory management, interpreting expiry dates, and food storage also significantly affected leftover food management in the home. The availability of time, information technology and lifestyle showed a relatively weaker impact on leftover food management. Competing goals of eating healthy, safe, and tasty food and having enough food lower the interest in leftover food management in the home. Understanding the drivers of leftover food management can guide designing interventions to promote behaviour change in preventing leftover waste.
The aim of this paper is to explore the impact of household food management routines on the amount of food waste. We build on past studies, many of which have used the theory of planned behavior to explain food waste, by incorporating actual food waste. The repetitive and routinised nature of diverse food management routines in the household leads to formation of habits, many of which play a major role in determining the amount of food waste. Using a large national level dataset (n = 4324), this paper applies a Partial Least Square - Structural Equation Modelling framework to quantify the influence of food management routines on household food waste. Findings indicate that motivation and norms have a positive and statistically significant (at 1% level) influence on food planning behaviours which in turn contribute to reducing food waste. They also positively influence food storing behaviours. These results are useful for improving effectiveness of household food waste prevention interventions. The impact from highlighting social norms (such as saving planet, easing guilt, and doing the right thing) and motivation (such as saving time, money and educating children) will be enhanced when supported by complementary food management routines in the areas of planning (meal schedule and check stocks before shopping) and storing (extending product life by efficient storage in containers and/or fridge and freezer).
Food waste is a significant global problem. In the Global North, households are a major driver of food waste generation and also a key enabler of solutions to address the issue. Leftover food management is identified as one of the key areas that can be targeted to reduce food waste at home. Although a large body of literature exists on household food waste and its drivers, managing food leftovers has received less attention. This state-of-the-art review focuses on leftover food management practices with the view of supporting practitioners in designing and prioritizing behavioral interventions to reduce leftover food waste in households. It uses the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select articles for the review. Based on 42 primary studies, this systematic review identifies a range of psycho-social, socio-demographic and lifestyle factors influencing leftover food waste generation behavior at home. Moreover, household food handling skills and knowledge, and availability and accessibility to infrastructure facilities affect leftover food waste generation behavior. Based on the synthesized literature, Leftover Food Waste Generation Behavior (LFWGB) Framework has been developed. The framework conceptualizes psycho-social, personal and lifestyle factors driving leftover food management behaviors at home. Reducing food leftovers must be given top priority along with consumer meal planning and food preparation skills in household food waste reduction interventions and campaigns.
This study reports parents’ perceptions about children’s influence on the generation of household food by collecting qualitative data from 15 focus groups of Australian householders from five culturally diverse communities. Key findings include food over-purchase to some extent results from children applying pressure on their parents to impulse buy supermarkets promoted products, fussy eating behaviours, and frequently changing preferences. Children’s selective eating behaviours and preferences also cause food over-preparation and over-provisioning by parents. This study also identified that campaigns promoting imperfect shaped fruit and vegetables tend to be less effective with children as they desire perfect shaped fresh produce. We also identified that migrant communities tend to face the added complication of balancing traditional food for adults with their children requesting Australian foods. Our research presents policy implications in identifying children as quiet powerhouses in Australian households and suggests the need for targeted interventions to change children’s food behaviour. Additionally, parents need to mirror these interventions in their households to reinforce desired changes in their children’s food behaviours. There is also an opportunity for supermarkets, local councils and government agencies to redesign their marketing campaigns to educate children and parents about reducing food waste.
Conserving natural resources has socio-cultural underpinnings. Food is a fundamental natural resource, and its waste at the household level has received significant attention across the globe. Food waste reduction campaigns are a prominent way to bring social change to minimise food waste. This study explores the influence of food waste reduction campaigns from a cultural perspective. Specifically, it examines the effects of food waste reduction campaigns organised by a state government agency and a major supermarket chain on three South Asian communities (Indian, Bangladesh and Sri Lankan) living in Australia. Using data from 90 participants in nine focus groups, we found that cultural-religious backgrounds of the specific Asian communities significantly impact their food behaviour. These three communities share cultural similarities about frugality, food insecurity, and religion. In some instances, consumers from all three communities felt excluded from the food waste minimisation campaigns due to unfamiliar campaign faces, western menus, and inappropriate messages and moral appeal. To make food waste reduction campaigns more effective, the principles of social marketing must be employed in campaign design. It is also crucial that the target communities trust the campaign sponsors. Campaign communications could also benefit from a cultural-religious based consumer market segmentation e.g. by customising the campaign messages to include culture-specific emotional and moral appeals.
Household food waste occupies the lion share of the total food waste in developed countries and engenders substantial economic and environmental costs around the globe. It is a complex, multifaceted problem and is a key component of national food waste reduction plans. Although the factors that influence food waste are known, the magnitude of their relative effect on household food waste is not well understood. Using a large national-level data set (n = 3756) and a count regression modelling approach, this paper analyses a range of behavioural and socio-demographic factors that influence household food waste in Australia. Findings reveal that food storage practices, leftover cooking skills, dining out behaviour, grocery spending and the frequency of grocery shopping are significant drivers of food waste at the household level. The study concludes that household food waste reduction strategies should focus on routinised food-related behaviours and initiatives on improving overall food management skills in order to reduce food waste effectively.
Purpose – The purpose of this paper is to validate Tsiotsou’s (2012) sport team brand personality scale in a new country (Australia) and segment (Generation Y) and extend its use from sport teams to individual athletes. This paper also explores the scale’s predictive power in an athlete’s role model influence. Design/methodology/approach – An online panel survey with 560 responses from Australian Generation Y consumers was obtained. Structural equation modelling was used to test and validate the scale. Findings – This paper confirmed the sport team brand personality scale can be applied to an individual athlete. Three dimensions of the scale, namely, competitiveness, morality and authenticity, were found to have predictive power in an athlete’s role model influence. Authenticity was the strongest predictor, followed by morality and competitiveness. Practical implications – Individual athlete brand personality is powerful in influencing how Australian Generation Y consumers identify with their favourite athlete as a role model. These insights assist brand and marketing managers to use athletes as part of their communication strategies regarding brand and product endorsements. Originality/value – This research addresses Tsiotsou’s (2012) call to test the robustness and external validity of the sport team brand personality scale and to empirically test how the scale can predict outcomes. The authors succeeded in validating and extending the sport brand personality scale to an individual athlete level in a new country and consumer segment. The scale was found to have predictive power in an athlete’s role model influence.
High-tech services providers such as Internet Service Providers (ISPs) are facing many challenges and high switching rates remain one of the top concerns.Despite significant research done in the area of switching intention in the marketing literature, customer segmentation and its relationship with switching intention appears to be overlooked.This study aims to fill this gap in the Telecommunication industry by exploring the switching intention and perceptions of different ISP customers.Data was obtained from 2,059 Internet users located in all regions of Thailand via an online survey.This study identified three major distinctive groups of ISP customers based on their Internet usagewhich were classified as light, medium and heavy users.This study also explored the differences among light, medium and heavy users in terms of age groups, employment status, gender and area of employment.The motivations associated with particular types of behaviour of each segment are also discussed.
Universities are increasingly teaching and marketing to students from diverse cultural backgrounds, which have implications for teaching marketing and the marketing of education. This study explored whether business students' culturally-anchored values have a greater affect on educational excellence than their demographic characteristics, and this was supported.
There are many challenges that undergraduate students face when studying an honours research degree. Honours programmes though traditionally considered within the business discipline as a loss leader, nevertheless, form a direct entry requirement for PhD programmes. The honours degree can be considered a formative research programme for student development. This paper specifically provides an outline of the honours degree's redevelopment and improved learning outcomes that were achieved and discusses the proposed PhD supervisory framework. The student benefits identified from the honours programme's redevelopment include a more sophisticated understanding of research paradigms; a faster cycle of learning and development, which resulted in lower student stress levels and better grades; and increases in both peer-reviewed co-authored publications and students transitioning to PhD.
Purpose – This study aims to investigate the antecedents to service quality and their relationship with affective evaluations of customers of internet service providers (ISPs) in Thailand. Design/methodology/approach – In order to achieve the research objectives, a model is proposed. The literature review and formulation of hypotheses related to each construct are then discussed. Findings – The findings reveal that service quality is influenced by network quality, customer service, information support, privacy and security. Service quality in turn also impacts customer loyalty attributes, including satisfaction, value, trust and commitment. Satisfaction is a determinant of customer trust, whereas the direct relationship between value and customer commitment is not supported. Research limitations/implications – The model in this study was tested in the Thai ISP context which may be different in other service industries as well as in other countries. Practical implications – By enhancing service quality, firms can influence customers' satisfaction, value, trust and commitment, which are critical for an ISP's success and long-term sustainability. Originality/value – By applying the findings of this study, ISPs can strategise in making customers more central in their day-to-day operations, which would create competitive advantage for them.
This research aims to investigate the antecedents to attitudinal and behavioural loyalty of Internet services customers. This study also examines the relationships among relevant service quality dimensions of Internet service providers (ISP) and their customers’ perceived value, trust, satisfaction and commitment. The exogenous constructs of the conceptual model include influential factors such as network quality, customer service, information support, and security. The endogenous constructs include cognitive and affective determinants such as customers’ trust, satisfaction, commitment, value, attitudinal loyalty and behavioural loyalty. Data will be collected from residential Internet users in Thailand. The contribution of the present paper stems from the simultaneous modelling of a range of mediation effects which can better help explain the impact of service quality dimensions on customers’ cognitive and affective evaluations in the high-tech service setting.
This study aims to investigate the antecedents to customer retention and brand loyalty of Internet Service Providers (ISPs) in Thailand. Overall service quality of an ISP is determined by network quality, customer service, information support, privacy and security. The findings reveal that the positive relationships between service quality and consumers’ affective evaluations (satisfaction, trust, commitment, and value) were revealed. Overall customers’ satisfaction and commitment were positively associated with both attitudinal and behavioural loyalty. However, surprisingly, there was no support for the hypothesised positive association between customers’ trust and value with attitudinal and behavioural loyalty. Practical implications that can be drawn from this research will form a foundation for service providers in the home ISP to develop new retention strategies. By making customers more central in company operations, these strategies can potentially reduce the expenses associated with acquiring new customers.
The popular contemporary global practice of using celebrities to endorse nonprofit causes can be a constructive means of stakeholder communication that offers the potential to increase awareness of, grow resources for and focus attention on these causes. However, if this communication practice is poorly executed, it risks devaluing complex social problems while more broadly challenging the nonprofit sector's role as a site of social change. This paper offers an analysis of the possibilities and pitfalls of using celebrities to communicate about nonprofit causes to Generation Y stakeholders. Based on findings from interviews with nonprofit leaders who have utilized this communication strategy, it offers an Australian perspective to the growing body of research into the increasingly popular strategy of celebrity endorsement of nonprofit causes. Copyright © 2014 John Wiley & Sons, Ltd.