On the basis of analysis, the scientometric world trends in the field of research and development of superconducting materials. Information flows, showing the main stages of creation and promotion of these materials to the markets of high technology products, layer by selecting and pre multiple classification of publications presented in the period 2001–2011 years in the bulletin of the International Superconductivity Technology Center (ISTEC). Statistical analysis of information flows showed the feasibility allocation within the period set medium-term trend, the most informative, showing the dynamics of the publication activity on the subject of various types of superconductors, the main stages of the innovation cycle, and industry focus. Detected direction of the medium factors characterizing features of the formation of the market of innovative products under consideration.