Many women who self-discover possible breast cancer symptoms delay seeking a medical evaluation for long enough to have an adverse effect on their chances of long-term survival. This paper presents and outlines the testing of a model of intention to seek a medical evaluation for self-discovered breast changes. The study identified factors that acted as either barriers or motivators to action, and suggested how practitioners might address these factors in an attempt to encourage prompt action among women who self-discover breast changes.
Explores the reliability of Webster’s (1990) instrument for measuring the marketing culture of an organization. Uses data from 1,400 western Australian employees of a large public sector service organisation to create a detailed analysis of Webster’s six dimensions, service quality, interpersonal relationships, selling task, organisation internal communication and innovation. Highlights methodological concerns that in the present study some items on Webster’s (1990) battery moved to different factors, resulting in a lower alpha reliability for the service quality dimension. Suggests that some items require rewording to make their intended meaning more explicit.
ABSTRACT This paper measured the marketing culture of an Australian public sector organisation using the instrument developed by Webster (1990). The perceptions of 1,400 employees working in the Western Australian operations of this organisation were sought. Respondents indicated their ideal marketing culture and their perceptions of the actual marketing culture of the organisation across 34 variables. Organisational performance was rated highest for items pertaining to service quality and innovativeness. The six dimensions of marketing culture identified by Webster (1990) were found to be reliable within this context and the gap between perceptions of ideal culture and actual organisational culture was computed for each of the dimensions. The organisation was found to have room for improvement in all six dimensions with particular areas for future attention being interpersonal relationships, internal communications and selling task. Recommendations for future initiatives were made.
In recent years, wireless communication in the radio frequency has a rapid growth, most noticeably the cellular phone. Analog FM systems, such as AMPS and TACS, have won a great success. In the 90s, digital systems appear, such as GSM in Europe, IS54/136 and IS95 in US, and PDC in Japan. Most recently, PCS draws the attention; there are many standards proposed around the world and they all use digital modulation schemes. With the ISM bands at 900 MHz and 2.4 MHz, many other innovative application will become possible. Unlike the computer such RF wireless gadgets contain one peculiar subsystem: the RF transceiver. The RF transceiver translates the baseband voice and data to and from a radio frequency signal which is emitted and received by antennae. Each system specifies the operation frequency, the transmit power, the receiver sensitivity, and the signal quality. The RF transceiver must satisfy all these requirements. As technology progresses, portable product becomes the dominant one which relies on the rechargeable battery. To maintain a decent talk time standby time, the completed product must be designed with low power consumption in mind. In the portable cellular phone the RF transceiver faces the greatest challenge in the low power design since it is the most power hungry portion: the transmitter consumes 90% power during transmission in the FM cellular phone nowadays. To achieve low power consumption of the RF transceiver, the designer has to work to: (1) transceiver architecture to reduce parts count and therefore power comsumption. (2) selection/design the lowest power comsumption IC/module for a given function block. (3) maintain competitive pricing and small size. In this article, FM system will be used as the baseline example to illustrate the importance of the RF transceiver in low power application. The RF transceiver architecture is described first, followed by the introduction to each function block. State-of-the-art products for each function block will be referred to. Theorectical limit of power consumption for each block will be discussed. Impact from digital modulation on RF circuit design will be reviewed as well.
