This article proposes that WhatsApp can offer insights into couples' relationships. Based on Gottman's therapy model, which mathematically analyzes marital conflicts, this study focuses on couples' WhatsApp correspondence and asks to what extent it reflects the offline relationships of Generation X. The research was conducted over a year using semi-structured interviews with 18 couples who have been in a relationship for at least 5 years. The couples described their discourse on WhatsApp and the dynamics of their relationship offline. The findings indicate that WhatsApp use mirrors offline relationships. The following four types of interaction were identified: (1) technical, (2) practical, (3) casual, and (4) emotional. In addition, the following three patterns of conflictual behavior that correspond with Gottman's distinctions were identified: (1) logical, (2) emotional, and (3) avoidant. The article cites WhatsApp's potential for behavioral observation and the possibility of using it to change relationship dynamics.

Filter Bubbles, exacerbated by use of digital platforms, have accelerated opinion polarization. This research builds on calls for interventions aimed at preventing or mitigating polarization. This research assesses the extent that an online digital platform, intentionally displaying two sides of an argument with methodology designed to "open minds " and aid readers willingness to consider an opposing view. This "open mindedness " can potentially penetrate online filter bubbles, alleviate polarization and promote social change in an era of exponential growth of discourse via digital platforms. Utilizing "The Perspective " digital platform, 400 respondents were divided into five distinct groups varying in number of articles reading material related to "Black Lives Matter " (BLM). Results indicate that those reading five articles, either related or unrelated to race, were significantly more open-minded towards BLM than the control group. Those who read five race-related articles also showed significantly reduced levels of holding a hardliner opinion towards BLM than control.

Definitions of the term “entrepreneurship education” vary from the process of passing the necessary skills and concepts to individuals to identifying new business opportunities and to reach high levels of self-confidence to benefit from such opportunities. Some scholars refer to entrepreneurship education as more of skill building and leadership programs, focused on new product development, creative thinking and technology innovation. This study set out to examine the entrepreneurship faculty perspective on applying venture creation methods to entrepreneurship courses. Through interviews with 15 entrepreneurship faculty in two entrepreneurship programs, in Israel and the United States, it examines their professional and academic backgrounds, thought processes and best practices for teaching entrepreneurship. Building on the Lean Startup Methodology, it mostly looks at the extent that lean startup guidelines such as iterations, customer feedback and product development are applied to their teaching methods and curriculum. The study found that many of these guidelines were applied by the professors, especially among those with an industry oriented professional background.

Since 1939, with the introduction of television at the World Fair in New York City, the television business has gone through many changes from the introduction of color to multichannel offering through cable and satellite. Recent years have brought an accelerated pace of change driven in large by the proliferation of digital platforms. Change that is manifested in the way consumers view television. Technology adoption is more of an evolutionary process than a full-fledged revolution. As such, learnings from consumer adoption of interactive television can provide a footprint for other industries. An example is digital health that includes applications and platforms, which are applied toward improving healthcare delivery or the healthcare systems.This chapter will provide a comparison between the television and health industries as they transition into the digital age. It juxtaposes learnings from changing business models and consumer adoption from both industries and offers a possible roadmap for other industries on the quest to engage and grow their consumer base in the digital age.

Chicken Little, in Disney’s animated 2005 film, declares it’s the “End of the World” after an acorn falls and hits him on the head. Looking at the media industry, it seems like Chicken Little’s fears are being shared by many.

Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's "Olympic Research Lab".- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program ... The Cosmic Change in the "News Business".- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

On April 8, 1966, Time Magazine startled readers with a provocative cover that asked in large type, "Is God Dead?" After reading many newspaper, trade and journal articles, we might ask a similar, if less profound, question - Is TV Dead? The headlines have been screaming about the demise of television: "Let's Just Declare TV Dead and Move On. The End of TV as We Know It. The Internet Is About To Kill TV."The atmosphere of doom and gloom, fueled by fundamentalist Netizens (those who believe in the Web with near-religious fervor), is reminiscent of the story of Chicken Little who, after being hit on the head with an acorn, declared to the world that "The sky is falling." Looking at the changes in the TV viewing environment through the prism of a researcher's eye, we will argue that not only is the sky not falling, but we are actually at a very low risk of bidding goodbye to television business. Further, rather than looking at the rise of new digital platforms and technologies as a threat, we believe the TV industry is on the verge of a Golden Age of Media - a time when vast new opportunities are opening up for content creators and distributors, and, most importantly, for the consumer.

This paper provides an internal look at the thoughts and activities of American interactive television (iTV) executives and producers circa 2002. Based on in-depth interviews it first suggests a comprehensive definition of the US iTV landscape. Then, by providing a case study of three pioneering iTV productions, it examines the organizational aspects of producing interactive television through both the production process and the team structure. Finally, it summarizes the lessons learned through the production process.