Research finds that parents' knowledge and practices exert significant influence on the developmental outcomes of children and youth. Formal parenting programs that improve parenting knowledge and practices can positively impact children's development and behavior; however, these programs tend to be limited in terms of their scope and size of the populations they serve. We conducted an experimental study to evaluate the effectiveness of the Positive Parenting Newsfeed project - a wide-reaching parenting initiative that features rigorous research-based strategies and recommendations for parents through monthly TV news reports in English and Spanish. In a sample of 381 parents, we evaluated outcomes such as parents' knowledge about the topics covered in the reports, intent to adopt, and adoption of research-based parenting behaviors. Compared to a control group, we find that parents exposed to the 1-1.5-minute Positive Parenting TV news segments report higher knowledge about research-based parenting topics, are more likely to report intention to adopt the behaviors featured in the segments, and implement more behaviors that follow the featured advice, one week and one month after watching the segments. IMPACT SUMMARYPrior State of Knowledge. Public education campaigns, specifically public health education campaigns, have found success in modifying mass population opinions and behaviors, but rarely focus on child development topics.Novel Contributions. This study is the first experimental evaluation to examine the effectiveness of communicating research-based parenting strategies to parents through videos displayed in local TV news segments, on parents' knowledge, intent to adopt, and adoption of behaviors.Practical Implications. News producers and policymakers need to address global challenges and promote positive child outcomes, and television news can be an effective medium to provide important information to parents - the most important adults in children's lives
One promising though understudied approach to addressing race/ethnic disparities in teen pregnancy rates is through sexual and reproductive health (SRH) programming for young men. This pilot study assessed the feasibility, quality, and preliminary efficacy of Manhood 2.0—a group-based, after-school SRH program for young Black and Latino men, which examines gender norms. This mixed-methods study describes program attendance and quality; participant experiences and engagement in the program; and changes in participant gender norms, knowledge, attitudes, self-efficacy, and social support. Quantitative data from baseline and post-intervention surveys ( n = 51) were analyzed using paired t -tests and McNemar’s tests. Qualitative data from five post-intervention focus groups ( n = 27) were transcribed, coded, and analyzed for themes. At baseline, participants were ages 15 to18 years ( M = 16.4 years), 30% were Latino, 66% were Black, 34% ever had sex, and 44% of sexually active participants had sex without any contraceptive method or condom. Quality ratings by program observers were high. The majority of participants (61%) attended at least 75% of sessions, and 96% rated Manhood 2.0 as “very good” or “excellent.” Pre–post comparisons showed increases in receipt of SRH information; contraception knowledge; positive attitudes about supporting partners in pregnancy prevention; self-efficacy in partner communication about sex; discussing program content with friends and family; and social competence and support. Focus group participants described benefits from the Manhood 2.0 content (i.e., full range of contraceptive methods, sexual consent, gender norms) and delivery (i.e., reflective discussion, nonjudgmental facilitators). Findings suggest that Manhood 2.0 is a promising SRH program for young men.
Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children's learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents' concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.