We test the theory that personality incoherence may instigate personality change in the context of personal values. Values' near-universal organization makes value incoherence assessment straightforward. The study included 13 longitudinal samples from seven cultures (Australia, Israel Palestinian citizens, Israel Jewish majority, Italy, Poland, Portugal, and Switzerland), total N = 7,126, and T1 M age ranging between 6 and 18. Each participant reported values between two- and six-times. Using unfolding analysis, we calculated the fit of the internal value structure of each participant at the first time point to the value structure in their sample (normative structure) and to the theoretical structure of values. We estimated value change using Growth Curve Modeling (when at least three measurement times were available) and the difference between T1 and T2 in each sample. We correlated value incoherence with value change and estimated the effect across samples using a meta-analysis. Incoherence with the structure of values predicted greater value change. The associations were stronger when participant's value structures were compared to the normative value structure at T1 than when they were compared to the theoretical structure. A meta-regression analysis indicated that effects were not moderated by age. We discuss possible underlying processes and implications for personality development.

Personal values are broad motivational goals that have been found to have systematic relations with subjective wellbeing in adults. Values that promote higher subjective wellbeing are considered healthy while those that hamper it are considered unhealthy (Schwartz & Sortheix, 2018). However, little is known about these relations in children. This pre-registered study examined (1) whether the values of children (6 to 12 years of age) relate to their subjective wellbeing and (2) whether these relations are moderated or mediated by perceived social support from parents, teachers, classmates, and close friends. These research questions were examined with a sample of 738 primary school students (50% female). Our results show that healthy growth values were positively related to subjective wellbeing overall, and for the subgroups of girls and children 9 to 12 years but not boys and children 6 to 8 years; however, unhealthy anxiety values were only negatively associated with subjective wellbeing for girls. While perceived social support partially mediated relations between growth values and subjective wellbeing, the direct values-wellbeing relations accounted for over half the variance. Interestingly, this study also found that growth values positively, and anxiety values negatively, influenced perceived social support from all referents. While perceived social support did not moderate values-wellbeing relations in the overall sample, differences were found in the way perceived social support moderated these relations in some age and gender subgroups. Taken together, these findings suggest that healthy growth values positively influence subjective wellbeing in middle childhood, even after accounting for perceived social support.

When people say a value is important to them, does it have consequences years later? Recent research found that among people who hold a value to be highly important, there tend to be strong relations between that value and behavior. But does this effect persist over time? The current research found that highly important values correlate with behavior, 1 and 2 years later, significantly more strongly than less important values, using a sample of Australian adults ( n = 2,333 to 3,135). We found this between refined values and indices of value-expressive behaviors, as well as between tradition and universalism values and charitable donations. This adds to our understanding of the nature of values as priorities, showing that highly important values operate differently to less important values by having a stronger role in their effect on behavior, not just in the present but also in the future.

PurposeThis paper aims to draw on values theory, associative network theory and schema congruity theory to examine how consumers attribute human-like values to product categories and products, and how these attributions affect product evaluations.Design/methodology/approachStudy 1 randomly assigned 925 respondents to one of three product categories (cars, mobile phones and vacations). They were asked about their values and to attribute values to an assigned product category. Study 2 randomly assigned 919 respondents to one of the four value-expressive car conditions. They were asked to attribute values to the car, and then about their attitudes and purchase intentions.FindingsRespondents attributed human-like values to product categories and products that were distinct and reflected the motivational compatibilities and conflicts inherent in the circular structure of human values. Moreover, multifaceted value congruity effects were found to positively influence attitudes and intentions to purchase a car, including congruity with product category values-schema, consumers' personal values-schema and the structure of human values.Originality/valueThe authors demonstrate how a cognitive memory-based view can be used to better understand the complexities of the attribution of human-like values to products and product categories. Moving beyond the attribution of brand personality, this study shows the importance of not only understanding the attributions of values to a product but also considering how these attributions interact with the more abstract product category values to influence evaluations.

OBJECTIVE:Personal values and personality traits are both important aspects of personality, but much is still unknown about the fundamental differences between the constructs, including how their patterns of temporal stability compare. This paper investigated patterns of intra-individual stability in both values and traits. METHOD:Quantile correlations were estimated between each of the 20 refined personal values and the same values 2 years later in a large longitudinal sample of Australian adults (N = 2875). The same was done for each of the 15 Five-Factor Model trait facets in a subsample of these participants (n = 2424). RESULTS:It was observed that more important values tended to remain more stable over time, while traits retained a similar stability regardless of trait strength, and frequently showed small decreases in stability at extreme levels. CONCLUSIONS:Findings indicate that highly prioritized values may be a more central aspect of the self, and a more reliable element for predicting future outcomes, than less highly prioritized values, but in contrast, traits do not function in a way that is dependent on trait strength.

China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the sample. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities.

Across two studies, we propose that people's perceptions of the values of unknown others are organized by the same compatibilities and conflicts that organize the theoretical structure of personal values. In both studies, we show that people form judgements about a fictitious other that corresponds to this theoretical structure (a) when no value-expressive information is provided (Study 1) and (b) when information about just one value-expressive behavior is provided (Study 2). As expected, we found that when no value-expressive information is provided, people tend to project their own values, but when even one piece of value-expressive information is provided, people use this information to infer the target's values system in a way that reflects the theoretical structure of values, both across and within individuals. Our findings suggest that the structure of human values is so deeply engrained in our psyche that we use it when judging the values of other people with limited behavioral information.

This study investigates the effects of employees' perceived values-congruence within an organisation affect employees' beliefs about organisational change. Specifically, we investigated the effects employees' perceived values-congruence with their organisation, supervisor and colleagues had on beliefs about an organisational change implementation and tested whether these relationships were mediated by employees' felt trust and perceptions of the quality of their organisations' communication, as suggested by the literature. Data from 251 respondents who had undergone an organisational change within the last 6 months were analysed. Support was found for the influence all three types of perceived values-congruence (i.e. congruence with their organisation, supervisor and colleagues) had on change-related beliefs and strong support was found for the mediation role played by trust and the quality of communication.

Affect is involved in many psychological phenomena, but a descriptive structure, long sought, has been elusive. Valence and arousal are fundamental, and a key question-the focus of the present study-is the relationship between them. Valence is sometimes thought to be independent of arousal, but, in some studies (representing too few societies in the world) arousal was found to vary with valence. One common finding is that arousal is lowest at neutral valence and increases with both positive and negative valence: a symmetric V-shaped relationship. In the study reported here of self-reported affect during a remembered moment (N = 8,590), we tested the valence-arousal relationship in 33 societies with 25 different languages. The two most common hypotheses in the literature-independence and a symmetric V-shaped relationship-were not supported. With data of all samples pooled, arousal increased with positive but not negative valence. Valence accounted for between 5% (Finland) and 43% (China Beijing) of the variance in arousal. Although there is evidence for a structural relationship between the two, there is also a large amount of variability in this relation.

Green innovative products usually diffuse in both the organizational and consumer markets at the same time. It is important to carefully consider how the diffusion in these different markets may interact with each other. This article focuses on how the large-scale adoption of electric vehicles in public transportation markets affects individuals' perceptions and preferences in consumer markets. Experiment 1 demonstrates that in the separate evaluation mode, consumers are more inclined to purchase vehicles from a company that sells electric buses, taxis, or online booking cars in addition to personal cars, compared to a company that solely focuses on selling electric vehicles to individual consumers. Furthermore, the large-scale adoption of electric vehicles in public transportation markets enhances consumers' perception of the functional and expressive value of these products. However, experiment 2 reveals that in the joint evaluation mode, the product preferences are reversed. When consumers have the opportunity to compare and choose between a company that specializes in selling personal cars and one that offers both personal cars and public vehicles, they express a preference for purchasing a car from the former, believing that it has higher functional and expressive value compared to the latter. This paper highlights that the change in evaluation mode leads to differences in consumers' interpretation of signals sent by companies. In the separate evaluation mode, consumers are more likely to perceive positive signals related to products, while in the joint evaluation mode, they are more likely to perceive negative signals related to products, leading to a reversal of product preference. This article promotes an understanding of the subsequent influence of companies entering the organizational market.

This experimental field study tests the impact of values-based interpretive materials on zoo/aquarium visitors' engagement, learning and self-reported adoption of environmentally responsible behaviors after their visit. Participants were randomly assigned to a control group (who experienced a normal visit) or a treatment group (who received additional values-based interpretive materials). A total of 719 participants in North America and 455 in Australia completed two surveys - one immediately after their visit and one four weeks later. Three hypotheses were supported by the data: Providing values-based interpretive materials influences visitors' engagement during their visit; improves visitor learning; and increases visitors' adoption of environmentally responsible behaviors. A fourth hypothesis was partially supported: Providing values-based interpretive materials is most beneficial for those who prioritize values other than self-transcendence. It is concluded that values-based interpretation can broaden the reach of zoos beyond traditional audiences and widen their impact on visitor uptake of environmental behavior.

The value priorities, pro-environmental beliefs and pro-environmental behaviors of zoo/aquarium staff, volunteers, visitors and non-visitors are examined to test whether they differ in ways that may impact zoos' effectiveness in communicating environmental messages. Online surveys were completed by 607 staff (including 157 educators), 339 volunteers, 1444 frequent visitors, 2321 occasional visitors and 350 non-visitors across 12 sites in North America and Australia. Multivariate analysis of variance was used to compare different categories of staff; and to compare educator, volunteer, visitor and non-visitor groups, in relation to their values and pro-environmental beliefs and behaviors. Educators and volunteers were found to ascribe greater importance to self-transcendence values than visitors, and this was reflected in their pro-environmental beliefs and behaviors. These differences may hinder educators' ability to design and present environmental messages that resonate with current and potential visitors whose values may differ significantly from their own. Suggestions for mitigating this are discussed.

It is often assumed that pet ownership improves peoples’ wellbeing, but evidence of this pet effect has been mixed. We extended past research on pet personality, the pet effect, and value congruence to examine whether people perceive their pets to have humanlike values and if owner-pet values similarity has a positive effect on owners’ life satisfaction. In a large and diverse sample of Australian dog and cat owners, we find that people imbue their dogs and cats with humanlike values in a way that reflects the theoretical circular structure of values. Importantly, perceptions of the values of dogs and cats differed in that dogs were perceived to prioritize more social-focus values, whereas cats were perceived to prioritize more personal-focus values. Additionally, we find that similarity in the values profile of dog owners and their dogs is positively associated with life satisfaction, but this was not the case for cats. However, when we examined associations between individual values similarity and life satisfaction, our results suggest a more complex and nuanced picture of both direct and indirect similarity effects.

The objective of this study is to examine travelers' intention to participate in peer-to-peer accommodation from an ethical perspective. An ethical decision-making model was proposed, based on Hunt–Vitell theory of ethics, moral identity theory, and Schwartz theory of human values, to examine the mechanism through which travelers' personal values and moral identity (internationalization and symbolization) influence their ethical judgments and behavioral intentions toward peer-to-peer accommodation. Data was collected from 515 travelers who had participated in peer-to-peer accommodation within the last 12 months. The structural equation modeling results reveal that personal values affect moral identity dimensions, which in turn, positively influence ethical judgments and behavioral intentions. Moral intensity also moderates the effect of moral identity internalization on ethical judgments. The results provide valuable insights for managers to promote the adoption of peer-to-peer accommodation as a responsible travel behavior.

Environmental values emphasize protection of the natural environment and promote behaviors that express this broad motivational goal. Thus, changes in these values at the community and individual levels are likely to have significant consequences for sustainability efforts. We examined the relative importance of environmental values in Australian adults at five time points over 4 years, including a period of stability (2017–2019) and a period of crisis (early and late in the 2020 COVID-19 pandemic). We found that the relative importance of environmental values increased from 2017 to 2019 and decreased during the pandemic. Importantly, the decrease in 2020 was lessened by individuals’ connection with nature.

Research on children's values (i.e., broad motivational goals) largely focuses on whether their values have a similar theoretical pattern of organization to those of adults, whether they hold similar value priorities to adults or adolescents, and how their values relate to social behavior. However, little is known about how values relate to wellbeing in middle childhood. We examined relations between the values of children aged 6–12 and aspects of their self-esteem, including global self-worth and five domain-specific-competencies. We found global self-worth and physical appearance were positively related to self-transcendence, conservation, and openness-to-change values, and negatively related to self-enhancement values. Social competence was positively related to self-transcendence and openness-to-change, and negatively to self-enhancement values. The other domain-specific-competencies presented different patterns of relations. Behavioral conduct was positively related to self-transcendence and conservation values, but negatively related to self-enhancement values. Athletic competence was positively related to openness-to-change and self-transcendence, but negatively related to conservation values, whereas scholastic competence was only positively related to openness-to-change values. We found support for our hypotheses and were able to show values relate to aspects of self-esteem at an earlier age than previously thought.

Research has found that value-behavior relations are usually weak to moderate. But is this really the case? This paper proposes that the relations of personal values to behavior are stronger at higher levels of value importance and weaker at lower levels. In a large, heterogeneous sample, we tested this proposition by estimating quantile correlations between values and self-reported everyday behavior, at different locations along the distribution of value importance. We found the proposed pattern both for self-reports of everyday behaviors chosen intentionally to be value-expressive and everyday behaviors subject to strong situational constraints (e.g., spending allocation to clothing and footwear). Our findings suggest that value-behavior relations may be stronger than previously recognized, depending on value importance. People who attribute high importance to a value will not only engage in value-expressive behaviors more frequently, but as we move up the value importance distribution, the relations strengthen. In contrast, people who attribute low importance to a value not only engage in value-expressive behaviors less frequently, but as we move down the value importance distribution, the relations weaken. These findings provide important insight into the nature of values.