This paper is divided into two major parts.The first part studies the pop culture according to the mass culture,analyzing and summing up the attribute,producing conditions and main characteristic of the prevailing culture,and thinks that just these attributes result to produce the interaction with advertisement.The second part analyzes about the interactive relation between popular culture and advertisement mainly,and the article advices the view that advertisement reflect culture of prevailing on one hand,playing a pushing away and helping role to prevailing culture mostly on the other hand.

AbstractVariations in perceptions of evaluation, methods, time, social class, and priorities—these are only a few of the reasons why evaluation work in Third World settings calls into question our basic assumptions about people, society, and even airline schedules.