Name Index Italic page references indicate tables and figures. Aaker, David A., 93, 110, 114–115, 136, 138, 140, 240–241 Aaker, Jennifer L., 7, 17, 24, 65, 83–84, 94, 173294, 358–359, 368 Aarts, Henk, 46 Achenreiner, Gwen B., 242 Adamy, Janet, 237 Adelman, Mara B., 342 Advertising Age, 218 Aggarwal, Pankaj, 7, 10, 14, 24–41, 83–84, 93, 361, 369–370, 388–389 Agnew, Christopher R., 284–286 Ahearne, Michael, 85 Ahluwalia, Rohini, 85, 307, 382 Ahuvia, Aaron C., 65–66, 74271, 276, 342–355, 344, 381388 Aiken, LS, 156 Aiken, Michael T., 307 Ailawadi, Kusum L., 388 Ainsworth, Mary DS, 327, 360, 387 Ajzen, Icek, 47, 126–127 … 406 NAME INDEX Bayon, Tomas, 203 Beach, Steven RH, 69 Bearden, William O., 112, 116, 270–271 Beatty, Sharon E., 45, 85, 94332 Becker, Gary S., 59 Becker-Olsen, Karen L., 204 Beehr, Terry A., 207 Belk, Russell W., 107, 110, 124, 138, 142, 145, 221, 270 …

The purpose of this study was to explore the perceptions and attitudes of original luxury brand owners towards counterfeit luxury goods. The results indicated that all respondents found luxury products fun and worth the price they paid for them, whether they were original or counterfeit. Almost 30 percent of respondents owned no counterfeits and only original goods. These respondents believed that counterfeits were inferior products and believed that ownership of original luxury products was more prestigious compared to counterfeit luxury goods. Conversely, those who owned more counterfeits had a positive image of them and did not believe these products were inferior. Overall, 70 percent of respondents indicated that the value, satisfaction, and status of original luxury brand names were not decreased by the wide availability of counterfeits. Further, the majority of respondents disagreed that the availability of counterfeits negatively affects their purchase intentions of original luxury brands.