The population demographics of the eastern U.S has changed in recent years with an increase in immigrants, particularly of Asian and Hispanic origins. This trend motivated the identification of foods preferred by these ethnic communities in 16 states in the region and Washington, D.C., focusing on greens and herbs. Over 100 ethnic greens and herbs were identified as being preferred food choices, from which 40 were selected for further study, representing 10 crops important to four ethnicities: Asian Indian, Chinese, Mexican, and Puerto Rico. Bulletin board focus group and telephone survey participants responded to questions regarding their consumption in 2010. The relevant information was collected to assess retail sales for each crop for each of the four ethnic groups. Results demonstrated that the ethnic crop demand in the eastern U.S is significant, and the prospects for future growth are promising as the population of ethnic consumers in the region is projected to continue to grow.

The invasive spotted-wing drosophila, Drosophila suzukii (Matsumura), is a major pest of soft-skinned fruits. Since its introduction into North America and Europe, significant progress has been made in understanding the volatile cues used by this fly during food, oviposition site, and mate finding. Despite this progress, commercially available lures are non-selective. Here, we tested two Hanseniaspora uvarum (Niehaus) yeast compounds (isoamyl acetate and isobutyl acetate) and a leaf compound β-cyclocitral alone and in combination with a blend of four fermentation compounds ('Fermentation lure': acetic acid, ethanol, methionol, and acetoin) to improve D. suzukii attraction and selectivity. In laboratory assays, males and females were attracted to all seven individual compounds, although in electrophysiological assays, their antennae exhibited a dose-dependent response to only four of these compounds. In two-choice cage studies, the Fermentation lure was more attractive to D. suzukii than water controls, whereas β-cyclocitral and the mixture of isoamyl acetate and isobutyl acetate were not attractive in this larger-cage study. Moreover, adding the two-component H. uvarum compound blend to the Fermentation lure reduced D. suzukii attraction to the Fermentation blend. When these experiments were repeated in blueberry, raspberry, blackberry, and cherry orchards across several states in the United States over 2 yr, similar outcomes were observed: β-cyclocitral or the mixture of the H. uvarum blend did not improve the attractiveness of the Fermentation lure or its selectivity. This study demonstrates that cues from different sources may interfere with each other and reduce D. suzukii attraction to otherwise attractive odor combinations.

The rapid expansion of Asian populations in the United States presents significant opportunities and challenges for the eastern U.S. produce sector to take advantage of their close proximity to densely populated areas. Initial crop studies followed by ethnic consumer and crop surveys were conducted to examine vegetable, leafy green, and herb consumption and expenditures among Chinese, Asian Indians, and other Asian groups. Consumer choices were used to prioritize subsequent production trials. Family expenditures were determined for specific Asian produce types and total produce purchases. This market data were extrapolated to the east coast Asian populations to assess potential market size (90% confidence interval, error margin 5.6%). Chinese consumer values ranged from $245 to $296 million per annum and Asian Indians ranged from $190 to $230 million per annum. The average annual fresh fruit and vegetable expenditures by both Asian groups were 2 to 3.5 times respective national averages. Leading Chinese vegetables determined by average expenditures were baby bok choy, pak choy, oriental eggplant, snow pea, oriental spinach, and napa cabbage. Highest expenditure of leafy greens and herbs for Chinese consumers were chives and garland chrysanthemum. This market-driven survey reported consumption of over 100 Asian crops and 42 cultivars were ranked "feasible" to grow in the eastern section of the United States. Horticultural matrices of selection criteria narrowed the list to the most promising candidates for production. As a result, 28 cultivars were then grown in University research and demonstration plots at Massachusetts, New Jersey, and Florida in determining growth characteristics and yield to focus horticultural crop producers. Leading vegetable cultivars for Asian Indian consumers were bitter gourd, eggplant, fenugreek leaves, cluster beans, and bottle gourd. Leading leafy greens and herbs for Asian Indians were turmeric, fenugreek, sorrel spinach, and radish greens. Most of these Asian cultivars were demonstrated to grow well in the three main growing zones of 5, 7, and 9. Phytochemical attributes such as antioxidant activity, polyphenols, and mineral contents were analyzed for several of the leading crop candidates. This initial field and laboratory data shows that many of these ethnic crops can be grown in the eastern United States to direct production opportunities and are nutrient rich to help drive consumer demand.

Water chestnut (Trapa natans L.) is a nonnative, annual invasive species that has infested fresh water bodies in the eastern United States (US). Management techniques intended to control or eradicate water chestnut include mechanical or physical removal and herbicide treatments. Information is limited regarding the impact of lake drawdowns on the viability of water chestnut seeds as a complement to other control measures. Experiments were conducted to determine the influence of freezing and simulated drawdowns on the viability of fruit from water chestnut plants growing in herbicide-treated and nontreated areas. In a laboratory experiment, water chestnut fruit frozen in water for 35 d did not germinate. In 2 yr of mesocosm studies, simulated drawdowns did not have a significant influence on water chestnut seed germination, whereas fruit collected from areas treated with herbicide had a significantly different germination rate than those collected from untreated areas. In these studies, the mass of fruit collected from plants in areas treated with herbicide(s) (2,4-D, and/or glyphosate) was significantly less than fruit collected from plants growing in untreated areas. These data suggest that herbicide applications may have a greater or more consistent impact on water chestnut seed viability than lake drawdowns.

The Great Tomato Tasting event was developed to expose residents to Rutgers New Jersey Agricultural Experiment Station research and Cooperative Extension and to educate them on gardening, local agriculture, and nutrition. More than 7,400 attendees have participated in this event from 2000 to 2011. A Web-based survey of attendees was created to evaluate the impact of this event, replacing previous on-site paper evaluations. The results of the survey implemented in 2010 and 2011 revealed attendees overwhelmingly agreed the event gave them a better understanding of Extension and that they were more likely to take advantage of programs being offered.

Extension Master Gardener (EMG) volunteers are central to expanding the outreach and engagement of extension staff. A workshop format was used at the Annual Conference of the American Society for Horticultural Science on 31 July 2012 in Miami, FL to identify successful management techniques and projects that expand EMG volunteer outreach, leading to increased extension effectiveness. One program leader described how EMGs manage a farmer's market that has been thriving for more than 30 years, generating income for the EMG program as well as the county extension office. Another program leader described a beneficial partnership between EMGs and the university in which EMGs grow plants for demonstration gardens and classroom use, facilitating learning for university students, EMGs, and the public. EMGs in another program have assumed much of the management role of the university orchard, using it for teaching and demonstrations. The final discussion focused on extension programs that used volunteers to assist in conducting research to expand extension's capabilities, and also increasing EMGs' understanding of the research process. All projects emphasized the need for extension agents to empower volunteers to take on leadership and decision-making roles as well as the value of EMGs to extension.