Venezuela has become the sixth largest market for United States exports. This article points out some of the important characteristics of the Venezuelan market, and the problems that U. S. firms encounter in selling there. The discussion centers on the marketing structure and its influence on the further economic development of Venezuela.

Clark, CONSUMER BEHAVIOR: VOL. II, THE LIFE CYCLE AND CONSUMER BEHAVIOR Harold E. Green 319 Ferber, FACTORS INFLUENCING DURABLE GOODS PURCHASES Anthony E. Cascino 320 Hepner, MODERN MARKETING Richard Hand 322 Jonassen, THE SHOPPING CENTER VERSUS DOWNTOWN Stanley C. Hollander.. 325 Lombard, BEHAVIOR IN A SELLING GROUP Paul F. Gorby. 326 Meehl, CLINICAL VERSUS STATISTICAL PREDICTION Dik W. Twedt . .. 328 Morgan, CONSUMER ECONOMICS ..........................•...... Daniel Feinberg 329

T HE Distribution Cost Committee is preparing an outline of the field of distribution costs, of which the first part is presented below. The Committee has the following principal objectives in mind in preparing this outline: It is hoped that the outline will help to clear up several widespread misconceptions concerning distribution costs. This outline could serve as the framework for a comprehensive and integrated treatment of the subject of distribution costs; and provide the basis for suggesting and defining specific feasible research projects.