This study identifies several demographic and psychographic characteristics of consumers who have tried lean meat products from a particular retail food chain in Houston. The relevant characteristics included: (1) age, (2) residency in Texas, (3) education level, (4) household size, and (5) predisposition to buying low-fat foods. The analysis was performed using the probit specification. The source of data was survey information, gathered by telephone interviews, from a total of 200 shoppers.

Increased consumer health concerns over ingestion of animal fats have spawned consumer research regarding effects of different degrees of leanness (marbling levels) on consumer demand. Previous research is reviewed and a recent multi-city consumer panel test is reported. Implications of the multi-city results are discussed from the viewpoint of applicability of normative consumer behavior demand theory, and implications of the findings for beef marketing structure and strategies. Suggestions for consumer panel research designs are also implied. Expert laboratory, consumer laboratory, and household panels were employed. Consumer market research often involves large dollar expenditures. One year's retail store scanner data for a small city's consumer panel, say 100,000 population, cost about $200,000. Dairy producers recently spent one million dollars on an advertising research test employing multi-city scanner data. The Florida Citrus Commission's subscription to National Purchase Dairy (NPD) consumer panel data

Introduction to agricultural marketing , Introduction to agricultural marketing , مرکز فناوری اطلاعات و اطلاع رسانی کشاورزی