Frank and Greenberg's book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. All those who study or work in the media and are interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences. '...the book should be of substantial interest to a wider audience than persons unilaterally concerned with the future of public television. It is a welcome addition to any library collection in survey research, mass communications research and policy, broadcasting research, and policy and marketing techniques.' -- Choice, April 1983 '...the substantive import of the book is clear, and the data it reports will play a central role in the debate over future directions in public television.' -- The Annals of the American Academy, Vol 472, March 1984

CHANGING CHANNELS: LIVING (SENSIBLY) WITH TELEVISION by Peggy Charren and Martin W. Sandler (Reading, Mass.: Addison-Wesley, 1983---$24.95/S11.95). THE EARLY WINDOW: EFFECTS OF TELEVISION ON CHILDREN AND YOUTH by Robert M. Liebert, Joyce Sprafkin and Emily Davidson (New York: Pergamon Press, 1982--- $25.00/$9.95). POSITIVE IMAGES: BREAKING STEREOTYPES WITH CHILDREN'S TELEVISION by Jerome Johnston and James S. Ettema (Beverly Hills, Calif.: Sage Publications, 1982-- S22.00/$10.95). AUDIENCES FOR PUBLIC TELEVISION by Ronald E. Frank and Marshall G. Greenberg (Beverly Hills, Calif.: Sage Publications, 1982---$25.00). THE SOCIAL IMPACT OF TELEVISION: A RESEARCH AGENDA FOR THE 1980s by W. Russell Neuman, ed., (Aspen Institute for Humanistic Studies, Publications Office, P.O. Box 150, Queenstown, Maryland 21658---price not given, paper). FACTORS INFLUENCING MEDIA CONSUMPTION: A SURVEY OF THE LITERATURE by Christine D. Urban (Program on Information Resources Policy, 200 Aiken, Harvard University, Cambridge, Mass. 02138---apply for price, paper).