Due to correlations between purchasing patterns and diet disparities, differences in food shopping patterns and strategies across income levels and other socio-economic characteristics is a widely-studied research area. Most extant literature uses either primary or secondary data, which are often characterized by, respectively, limited geographical scope and considerable level of detail, or wide geographical reach but low detail. That literature also reveals contrasting results based on methods, data sources and geographic location. In this paper, we use three different datasets to characterize the differences in purchasing patterns across income levels, rural-urban status and other variables of food shoppers in the Northeastern USA and compare these trends with existing research. While many of the findings corroborate previous studies, new findings include less reliance on superstores overall, except for rural respondents, and a greater reliance on limited assortment supermarkets for SNAP and low-income households. Food purchasing differences are described by race and ethnicity, income and education, and children in the household. The analysis presented here includes a portion of the work performed by an interdisciplinary team of researchers engaged in the USDA National Institute of Food and Agriculture's Agriculture and Food Research Initiative project Enhancing Food Security in the Northeast (EFSNE). By using primary data from shoppers' intercept surveys, and secondary data from two large datasets, one of household food purchases and the other of food expenditures, we identify purchasing decisions holding at both the case-study (limited geography) and broader geographic (entire Northeast) levels, which both support previous findings and reveal the need for additional research in this area.

The market basket chosen for the Enhancing Food Security in the Northeast (EFSNE) project was one of its major tools, as its contents served as the subject of a variety of analyses across the research teams. The interdisciplinary systems project studied multiple components of food systems in the Northeast region. One of the team members’ first collaborative exercises was the choice of the eight items representing the major food groups, includ­ing different processed forms of food and healthier versions of several. This article summarizes the information gathered on the market basket items, including (1) some salient data describing the state of each food item’s industry; (2) the current regional-self-reliance production level; (3) consu­mer purchases of these items in the Northeast utilizing secondary data sources and data gathered in project intercept surveys; (4) store inventories, including prices and where the food is produced or manufactured; (5) the percentage of the market basket food that is produced regionally, as well as the regional economic value-added percentage; (6) models of six of the foods predicting the effect on production and supply chains of changes in the system, such as increased demand and environ­mental changes; and (7) foodprints for each food. Market baskets are frequently used instruments in food environment and cost studies. Using market baskets in EFSNE allowed the teams to aggregate and interconnect data from multiple analyses done by researchers from multiple disciplines to tell a rich story about a specific set of foods, their supply chains, and the future opportunities to enhance their production and distribution in the region.

Emphasis on local foods and local food systems has often meant that the importance of other scales goes unrecognized or underappreciated. While each scale has limitations, some food system experts now assert the benefits of the regional scale for its ability to foster a more sufficient, diverse, affordable, and resilient food system. This paper contributes to this debate by exploring people’s perceptions of regionally produced foods. Seven focus groups were conducted with a total of 51 participants across four locations in the U.S. Northeast. Topics discussed included the importance of knowing where food is sourced, how people described their region, personal connections to the region, globalization of food, importance of food origin, perceived benefits and drawbacks of regional foods, and the sense of efficacy and engagement involving food. While many participants were familiar with the concept of the local food system, their perceptions of the regional scale were weaker, less formed, and more diver­gent. These focus groups provide founda­tional insights into emerging consumer definitions and values related to regional food systems, which may help develop appropriately targeted messages to reinforce regional benefits.