Examines the implications of the Baby Bust generation, the post baby boom generation of American society, on marketing. Describes the Baby Bust generation and provides the authors′ views of the marketing implications resulting from this phenomenon. Also provides recommendations to marketers on how better to market to the Baby Bust generation.

In today’s global economy, the flow of information is essential for the growth of international commerce and for the cross border access for both B2B and B2C services. The e-commerce phenomenon has elevated the privacy issue to a global platform. This paper examines the extent to which sample firms in four European countries post privacy notices on their websites. While posted privacy policy does not necessarily mean compliance with privacy protection policy, the absence of it indicates failure to comply with the most basic principle of privacy protection. We also reviewed the posted privacy policies of 425 firms and evaluated them against their corresponding country’s directives as well as fair information policies of the US. Descriptive statistics from the collected data provide a preliminary indication of how privacy practices are observed in our samples of four European countries.

In response to rapid changes in business environment, enterprises deploy knowledge management technologies to improve adaptability and increase their chances of survival. This paper theorizes the causal relationship between a firm’s agility and its IT knowledge management capacities. We posit that the prerequisite to agility is the ability of the firm to reconfigure processes, resources, and routines-in other words its dynamic capabilities. On the other hand, the building of dynamic capabilities is only possible if the firm has the ability to sense and response to the dynamic of the environment. Knowledge management technology and social structure are postulated to influence the absorptive capacity, which in turn is considered an antecedent to dynamic capabilities of the firm. We also identify the intellectual assets necessary to sense and respond to the environment and IT capabilities required to support and implement change initiatives.