The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world. This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample selection was determined using several search keywords on YouTube channels and 21 titles were selected in English, Indonesian, Malay, and French. Data were analysed by coding text, verbal, audio, and visual formats. Research finds that there is social learning about Chinese culture through street food and several other cultural dimensions, such as heritage, fashion, artefacts and history, Chinese language, and customs. YouTubers produce street food content by choosing Chinese culinary specialities to introduce to viewers. Viewers worldwide enjoy Chinese culinary delights in various places because overseas Chinese restaurants and street food are found in Southeast Asia, Europe, and America. Apart from watching online, viewers who are consumers also enjoy Chinese street food. Implications for the culture-based tourism industry are also discussed.

This study analyses the self-representation of the Indonesian metrosexual community on Instagram, focusing on how they use the platform to showcase their fashion style and express their identity as consumers and members of society. Metrosexuality is a relatively new phenomenon in Indonesia, but it has quickly gained popularity, particularly among urban men. Metrosexual men are typically highly interested in fashion, beauty and maintaining a healthy lifestyle. They are also more brand-conscious than traditional consumers and are willing to invest in high-quality products. Social media has become an essential platform for the metrosexual community to express themselves and connect with others. Instagram, in particular, has become a popular platform for metrosexual men to share photos and videos of their outfits. This study examines how metrosexual consumers use Instagram to showcase their fashion style through their posts. The study employs a qualitative approach within the constructivist paradigm, using phenomenological research methods, including interviews, observations and a literature review. The informants comprised ten Indonesian male Instagram users with the highest followers and engagement. The study’s findings suggest that metrosexual consumers prioritize comfort and suitability over brand and product prestige for day-to-day activities and social media engagement. Also, the study reveals that metrosexual consumers use Instagram to express themselves and share their activities with others. Their commitment to their appearance extends beyond the online realm to offline settings. The study’s managerial implications underscore the importance of attending to male consumers for products such as clothing.

Humans are faced with technological developments that can have life-changing social impacts.The presence of technology in society is now inevitable, such as mobile money for all activities in daily life.A quantitative approach is used to find innovation characteristics as a determinant of the technology adoption process through the Innovations Diffusion Theory (IDT) method.This study describes the voluntary adoption of mobile money, in contrast to adoption due to regulation.The adoption process in IDT states that individual decisions are determined by the main predictor, namely the characteristics of the innovation.This quantitative survey takes Link Aja respondents as mobile money users.Data processing using Structural Equation Modelling (SEM) with LISREL 8.70.Relative Advantage, Compatibility, Trialability, and Observability positively influence the adoption of mobile money.Trialability does not have a positive influence on the adoption process.The importance of the five innovative characteristics in influencing the adoption process and implications for researchers and practitioners.IDT can be used to predict how the process of adoption of mobile money effectively.It needs socialization by providing basic knowledge that can build understanding.

The application of IoT in marketing communications is necessary in the context of services that connect individuals, groups, and broader community networks related to all devices, places of work, and service locations using relevant information. This research aims to analyze IoT in marketing communications in several dimensions, such as the ecosystem formed and the process of collecting and processing marketing data. Systematic literature review (SLR) of 59 academic papers was analyzed using coding and interpretation procedures. The research results show that the network system fund information works in the marketing communication landscape. In IoT, an information ecosystem is formed, and its network plays a role in developing participatory marketing. Marketing communication data is collected and processed in IoT by generating efficient messages through specific channels to send messages to the target market.

This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages based on Roland Barthes's model, which includes denotation, connotation, and myth. The sample of advertisements is eight from the screening results of 82 populations and is classified as visual feminism, women's representation, gender equality, women's empowerment, and natural beauty. The result shows that three beauty brands use signs such as sentences and models that promote differences in beauty standards, and the beauty standards in Indonesia have changed over time. The implications of the results of this study recommend the need for quantitative research to examine consumer opinion and behavior.

The pandemic of Coronavirus disease (COVID-19) has contributed more challenges for mothers as the family’s primary caregiver in overcoming the widespread infection. Pandemic-related information is essential for mothers to reduce uncertainty as well as to maintain the health of family members during this unprecedented situation. Adopting the framework of the Situational Theory of Problem Solving, this study extends the theory by, first, testing the mediating role of COVID-19 anxiety on mothers’ information seeking and information forwarding, referred to as active communication action of problem solving, as well as preventive behavior; and second, by predicting the effect of information seeking on preventive behavior. Referring to an online survey from 371 Indonesian mothers, the findings suggest that in terms of direct effect, only problem recognition was found to have no significant effect on situational motivation. The results suggest that Indonesian mothers perceive COVID-19 as personally relevant so that they are motivated to solve the problem by seeking and forwarding related information. In addition, COVID-19 anxiety was found to play a significant role in predicting information seeking, information forwarding, and preventive behavior. The result of this study is expected to give insights for risk communicators and health professionals in Indonesia in communicating COVID-19, particularly to mothers.

Disability, CBR and Inclusive Development aims to enhance knowledge in the field of disability and inclusive development, addressing the needs of practitioners, policy makers, DPOs and the scientific community.

Media technology is changing how people communicate, work, consume goods and services, and socialize. Meanwhile, digital devices always move wherever people move, even when the owner is sleeping, making people very dependent on gadgets. This book chapter examines impulse buying habits by controlling online product campaigns. Because online and offline life cannot always overlap during the COVID-19 pandemic, gadgets always guide every activity, including shopping, and become impulsive triggers. The literature review approach to 152 articles that have been published in various academic journals is analyzed with the dimensions of “Resources” of shopping activities, psychologically “Internal” factors, and “External” factors of retail industry marketing communication activities. The results show that new resources that are the primary basis for impulsive buying are gadgets or devices and marketplaces with their applications. Internal factors that encourage impulsiveness are cognitive dissonance, hedonism and materialism, anxiety/uncertainty, and self-esteem, plus 18 external factors that trigger impulsive buying (price discounts, marginal need for the item, mass distribution, self-service, social media ad campaigns, prominent store display, short product weight, ease of storage, retailer’s apps, visual and aroma products, live streaming, credit card and e-money, peer group interaction, in-store events, sales-person performance, point-of-purchase, and online review). In closing, managerial implications and future research related to impulsiveness and online shopping are also discussed.

Seminary is an educational place (dormitory and school) which is devoted to children who have the desire to become priests. These young people are nurtured by the teaching staff of the priests. This study aims to examine the influence of seminary promotion factors, student religiosity, social media and students' understanding of seminary so that they are interested in joining the seminary. Quantitative research was conducted using a survey method by distributing questionnaires to 100 generation Z students of SMP Panca Setya 2 Sintang from January 2021 to April 2021. The results showed that seminary promotion and social media had a significant effect on understanding and interest in seminary. However, student religiosity has no significant effect on interest in entering the seminary. Conclusion: Interest in entering seminary is influenced by seminary promotion, social media and students' understanding of seminary. Therefore seminaries need to increase promotion of seminary, social media and understanding of Generation Z students about seminary in an effort to increase student interest in entering seminary.

Purpose: Mothers determines all household requirements and decides almost all their related things. The purpose of this study was to examine several independent variables on customer loyalty among mothers in The Asian Parents Indonesia community. The independent variables include advertising on Instagram, brand image, word-of-mouth, community cohesiveness, while the dependent variable is purchasing decisions. Research design, data, and methodology: This quantitative study uses a survey method for the Asian Parents Indonesia community members, listed on its website. The population of this community was recorded at 1,310, with a sample of 135 respondents. Data processing is done by using Structural Equation Model using Smart-PLS software. Results: Variables that significantly affect purchasing decisions and customer loyalty are word-of-mouth, summarized in a testimony, advertising on Instagram, and brand image. However, community cohesiveness does not affect customer loyalty to a brand. Conclusion: The results of this test propose significant implications for developing the relationship between baby toiletries producers and customers through word-ofmouth testimonials and advertisements on Instagram while community cohesiveness in maintaining customer loyalty using a brand is not influential, but interactions that occur within the community become a reference for mothers to choose a baby toiletries product.

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular ecommerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney + Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney + Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

The issue discussed in this study is rebuilding Lion Air's reputation tarnished by aircraft accidents. This study aims to identify public relations strategies pursued by case study of Lion Air, Indonesia, to rebuild its reputation following air accidents it has been involved. The research method employed in this study is the qualitative method using single case studies on Lion Air Company. Data is collected through observation, interviews, and a review of news articles in the media. The output of the research takes the form of corporate strategies that are aimed at rebuilding the company's reputation using stakeholder approaches, including (1) alignment of internal perceptions within the organization; (2) "communication holding,"; (3) centralization of information issuance; (4) appointment of partners as "communicators"; (5) use of humanitarian approaches. The conclusion drawn from the research is that public relations strategies through a stakeholder approach would provide a basis for Lion Air's management to exercise control over information that brings positive value. The result also shapes stakeholders' perceptions to align with the company's expectation in restoring its reputation.

The Zero Waste Indonesia community carried out a social media campaign with the hashtag #TukarBaju out of concern for textile waste. This study aims to analyse the social movement and environmental communication of the Zero Waste community through Instagram. Qualitative descriptive research was conducted with semiotic analysis to interpret the interactions, communications and transactions of sustainable values and knowledge sharing within and outside the community. The data were gathered from the community activities in two years (April 2019–March 2021), with a sample of 24 posted texts and visuals. Content analysis was carried out through coding according to the construct of the concepts covered in environmental communication. The results showed that the @tukarbaju community built eco-friendly awareness and has become its social movement awareness agent. The community digitally conducted women empowerment for environmental care and invited viewers to join the social movement to reduce textile waste and care for environmental sustainability. Knowledge sharing was done persuasively through digital visual and verbal campaigns. The campaigns with actionable hashtags are examples of collaborations. In addition, some of the content categories in the @tukarbaju Instagram account have been educational to build awareness for half a decade.

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication. RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

Purpose: This study examines the effects of several brand variables on customer satisfaction and brand loyalty. Research design, data, and methodology: The survey was conducted on a community with 302 city residents in Greater Jakarta as consumers of lighting products. The constructs were arranged based on several independent variables such as brand experience, brand relationships, and brand trust on customer satisfaction and brand loyalty. Customer satisfaction was positioned as an intervening variable to examine the effects on brand loyalty. Results: The consumer's experience determines the attitude and satisfaction at the next action. Brand experience significantly influences customer satisfaction and brand loyalty. Meanwhile, a brand association related to the benefits of the product concerned so that the relationship also affects customer satisfaction and brand loyalty. However, the brand relationship does not affect brand trust. Consumers do not readily believe without experience. Conclusion: The consumer's experience significantly influences satisfaction and brand loyalty, both direct and indirect. Brand relationships affected customer satisfaction and had a direct effect on brand loyalty. Likewise, brand trust has a direct effect on brand loyalty. The findings' implications emphasize the importance of brand owners to provide positive, memorable experiences to the consumers.

This paper focuses on the study of Indonesian brand community and the practice of digital marketing communication on social media. This literature reviews, observation, and qualitative data analysis conducted to adopt the concept of valuing the community life includes the business values, sociability values, and usability values. The sample taken from the most valuable Indonesian brand and its online brand communities for each line of business such as Airline, Banking and Finance, Entertainment, Personal Care, Home Care, Real Estate, Retail, Automotive, Telecom Provider, and Hardware retail. Results showed that business value of brand is reflected on the financial values. However, the significant contribution to the values is achieved through the existence of brand community both online and offline. Sociability values and usability values supported the success of business values. Sociability values more influenced to the communities based on the active participants, reciprocity on the interaction, trustworthiness among the members and others. Usability values also develop community power to achieve inter-member cohesiveness such as productivity, user satisfaction, minimize the error and others. Furthermore, brand communities are the way of consumer society in digital era. It's have broader targets for building people engagement and business sustainability.