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个人简介
Dr Judy Drennan is a leader of the Services Innovation Research Program in the Faculty of Business and a Professor within the School of Advertising, Marketing and Public Relations – QUT. Judy is a distinguished academic with numerous best paper and teaching awards. Her research direction has extended from her PhD dissertation with two key research themes emerging from this study: e-marketing and entrepreneurship.
Since 2002, her research has expanded to include mobile phone marketing (m-marketing) and social marketing. Judy also considers teaching to be vitally important in her profession and also publishes research in the field of education.
Her research interests include -
Social marketing
M-marketing
Services marketing
Social entrepreneurship
Smart Services
Future collaboration interests
Judy is interested in the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs. Professor Drennan is currently working on several projects examining the social, psychological, and economic impacts of mobile digital technology on consumers.
研究兴趣
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