基本信息
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职业迁徙
个人简介
Kusum teaches the elective courses Managing the Marketing Channel and Marketing Research in Tuck's MBA program. She has also taught in several of Tuck's general and specialized executive programs, and consulted with or conducted training programs for companies like the Chubb Group, Doremus, Hasbro, Maxeda, Merial, The Parthenon Group, and Trinity Partners.
CURRENT RESEARCH TOPICS
Manufacturer-retailer interaction, distribution of power, and performance
Retailing
Consumer and competitor response to major policy changes
Determinants and effects of marketing spending
Consumer food choices and marketing
研究兴趣
论文共 64 篇作者统计合作学者相似作者
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时间
引用量
主题
期刊级别
合作者
合作机构
Journal of marketingno. 3 (2023): 69-87
Intelligence-based medicine (2023): 100093-100093
JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCHno. 2 (2023): 220-234
Customer needs and solutionsno. 1 (2023)
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作者统计
#Papers: 63
#Citation: 9466
H-Index: 30
G-Index: 48
Sociability: 5
Diversity: 2
Activity: 10
合作学者
合作机构
D-Core
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