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职业迁徙
个人简介
His research areas are digital marketing, mobile marketing, big data, and data analysis. Specifically, he is interested in exploring the use of data and technology in enhancing marketing productivity.
His research has been published in international journals such as Computers in Human Behaviors Journal, International Journal of Sports Marketing and Sponsorship, and Journal of Business Research.
Yusuf teaches on the online Marketing MSc programme, Business Management BSc and International Marketing (Executive) MSc programmes. He is also acting as the Director of the Marketing MSc programme.
Yusuf is a HEA Fellow and teaching to other international universities on a regular basis. He founded two technology start-ups, worked in international companies as a brand manager prior to joining academia. He still organizes workshops and teach companies practical marketing topics such as digital marketing, social media marketing, search engine advertising and AI-enabled marketing.
His research has been published in international journals such as Computers in Human Behaviors Journal, International Journal of Sports Marketing and Sponsorship, and Journal of Business Research.
Yusuf teaches on the online Marketing MSc programme, Business Management BSc and International Marketing (Executive) MSc programmes. He is also acting as the Director of the Marketing MSc programme.
Yusuf is a HEA Fellow and teaching to other international universities on a regular basis. He founded two technology start-ups, worked in international companies as a brand manager prior to joining academia. He still organizes workshops and teach companies practical marketing topics such as digital marketing, social media marketing, search engine advertising and AI-enabled marketing.
研究兴趣
论文共 5 篇作者统计合作学者相似作者
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Psychology & marketingno. 9 (2023): 1704-1719
DergiPark (Istanbul University) (2014)
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#Papers: 5
#Citation: 18
H-Index: 2
G-Index: 4
Sociability: 2
Diversity: 1
Activity: 0
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