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个人简介
Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at Wharton. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Eric is a fellow of the INFORMS Society for Marketing Science, a fellow of the American Statistical Association, a fellow of the American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, past Editor-in-Chief of Marketing Science, is a past statistical fellow of Bell Labs, and worked at DuPont Corporation’s Corporate Marketing and Business Research Division and the Educational Testing Service.
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Journal of Marketing (2024)
SSRN Electronic Journal (2022)
Cell Reports Methodsno. 6 (2022): 100227
MARKETING LETTERSno. 4 (2022)
Social Science Research Network (2021)
Customer Needs and Solutionsno. 4 (2021): 110-110
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