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His research interest focuses on applying marketing and psychology principles in the context of tourism services. Pursuant to this interest, his research has been concentrated on understanding tourists’ purchase behaviors, to assist in properly marketing to them as well as the physiological effects travel has on the tourist. His Tourism Marketing Lab currently consists of 8 students (6 Ph.D. and 2 M.S.) and is likely the largest and most productive of its type in North America.
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International Hospitality Review (2024)
ANNALS OF REGIONAL SCIENCEno. 1 (2022): 315-331
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