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Jon Krosnick is a social psychologist who does research on attitude formation, change, and effects, on the psychology of political behavior, and on survey research methods.
His attitude research has focused primarily on the notion of attitude strength, seeking to differentiate attitudes that are firmly crystallized and powerfully influential of thinking and action from attitudes that are flexible and inconsequential. Many of his studies in this area have focused on the amount of personal importance that an individual chooses to attach to an attitude. Dr. Krosnick’s studies have illuminated the origins of attitude importance (e.g., material self-interest and values) and the cognitive and behavioral consequences of importance in regulating attitude impact and attitude change processes.
His attitude research has focused primarily on the notion of attitude strength, seeking to differentiate attitudes that are firmly crystallized and powerfully influential of thinking and action from attitudes that are flexible and inconsequential. Many of his studies in this area have focused on the amount of personal importance that an individual chooses to attach to an attitude. Dr. Krosnick’s studies have illuminated the origins of attitude importance (e.g., material self-interest and values) and the cognitive and behavioral consequences of importance in regulating attitude impact and attitude change processes.
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Nature Human Behaviourno. 2 (2024): 311-319
Journal of Environmental Psychology (2023): 102114-102114
Research Square (Research Square) (2022)
Research Integritypp.1-35, (2022)
The Cambridge Handbook of Political Psychologypp.104-117, (2022)
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