M. Santos

Márcia Regina dos Santos, is a PhD candidate at the University of Porto and at the Aveiro University She holds a master's degree in marketing from the University of Aveiro and her research interests are: digital marketing, consumer behavior, digital gaming, platform, digital inclusion and generational interactions. She has experience as a professor in undergraduate, postgraduate and courses in the areas of business management, advertsing and tourism. She has also worked for more than twenty-five years in private multinational companies in the areas of marketing, sales and customer services.