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Since 2006, Meyer has been teaching “New Product Development” at the Rady School in the MBA curriculum. In his class, Meyer presents a process of research, synthesis and creativity that managers can use to guide their teams, and dealing with issues such as opportunity-finding and physical / digital / service product design in the context of and as an input to a larger corporate strategy, framing new technologies to users, revitalizing product lines, and leading creative teams. He also teaches in Rady’s Lab-to-Market capstone series, fostering in MBA students a perspective on new venture creation that marries the business imperative with an appreciation of design opportunities, and in UC San Diego’s basic undergraduate Design series, giving students a firm foundation in Design Thinking, Design Making, and the Designer’s Perspective.
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