基本信息
浏览量:91
职业迁徙
个人简介
His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013. He is currently an editorial board member of the Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Service Research and the Journal of Interactive Marketing. He functions as an area editor for Marketing Science. He is a senior editor of the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching contributing to multiple executive programs.. He is the founder of the Customer Insights Center, University of Groningen. He currently is also academic trustee of the Marketing Science Institute in Boston (www.msi.org) and is an EMAC fellow. He co-chaired the EMAC 2017 conference in Groningen.
研究兴趣
论文共 238 篇作者统计合作学者相似作者
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引用量
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期刊级别
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合作机构
MARKETING LETTERSno. 2 (2024): 275-288
International journal of research in marketing (2024)
JOURNAL OF INTERACTIVE MARKETINGno. 4 (2023): 341-360
INFORMATION & MANAGEMENTno. 7 (2023)
European journal of information systemspp.1-20, (2023)
Elgar Encyclopedia of Services (2023)
PsycTESTS Dataset (2022)
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作者统计
#Papers: 239
#Citation: 39507
H-Index: 67
G-Index: 193
Sociability: 5
Diversity: 2
Activity: 35
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