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个人简介
Raj’s work juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior. Raj’s work has been published in top marketing and psychology journals such as, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, such as The New York Times, the Austin American Statesman, and Self magazine.
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PSYCHOLOGY & MARKETINGno. 10 (2023): 2088-2102
ACR North American Advances (2020)
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Mapping Out Marketingpp.37-39, (2018)
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