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Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course head for Marketing, required study in the first year of the MBA program. Professor Lal also teaches in several Executive Education programs, has previously served as the Faculty Chair for the General Management Program, and the program on Building and Leading a Customer Centric Organization.
Lal's current research concerns the opportunities and challenges in building a Business around Smart Connected products/IOT. His book "Retail Revolution: Will Your Store Survive" is based on many years of extensive research in the field of Retailing focusing on the viability of brick and mortar stores as they face the onslaught of on-line competition. In addition, he has studied how to build and sustain customer-centric retail organizations. His past work has explored successful retail strategies for global expansion. He has written extensively on the impact of using the Internet as a channel of distribution on a retailer's pricing, merchandising, and branding strategy. His earlier work in retailing studies the impact of competition between different retail formats, such as EDLP and Hi-Lo grocers. He has also studied the consequences of grocery retailers’ increasing use of store brands on store loyalty and its implications for packaged goods manufacturers.
Lal's current research concerns the opportunities and challenges in building a Business around Smart Connected products/IOT. His book "Retail Revolution: Will Your Store Survive" is based on many years of extensive research in the field of Retailing focusing on the viability of brick and mortar stores as they face the onslaught of on-line competition. In addition, he has studied how to build and sustain customer-centric retail organizations. His past work has explored successful retail strategies for global expansion. He has written extensively on the impact of using the Internet as a channel of distribution on a retailer's pricing, merchandising, and branding strategy. His earlier work in retailing studies the impact of competition between different retail formats, such as EDLP and Hi-Lo grocers. He has also studied the consequences of grocery retailers’ increasing use of store brands on store loyalty and its implications for packaged goods manufacturers.
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论文共 35 篇作者统计合作学者相似作者
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RETAILING IN THE 21ST CENTURY: CURRENT AND FUTURE TRENDS, SECOND EDITIONpp.141-158, (2010)
Marketing Lettersno. 3 (2010): 255-272
Quantitative Marketing and Economicsno. 2 (2003): 179-202
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