Towards a robust modeling of temporal interest change patterns for behavioral targeting

WWW, pp. 71-82, 2013.

Cited by: 11|Views67
EI

Abstract:

Modern web-scale behavioral targeting platforms leverage historical activity of billions of users to predict user interests and inclinations, and consequently future activities. Future activities of particular interest involve purchases or transactions, and are referred to as conversions. Unlike ad-clicks, conversions directly translate t...More

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