Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
JOURNAL OF ADVERTISING, pp. 105-113, 2015.
This meta-analysis assessed the persuasive effects of narratives in health communication. A search of the literature identified 25 studies (N = 9,330) that examined the effects of narratives on persuasion as measured by changes in attitudes, intentions, and behaviors. Analyses of the effect sizes indicated that, overall, narratives had a ...More
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