Towards Optimal Planning for Green, Smart, and Semantically Enriched Cultural Tours

This concept paper presents our viewpoint regarding the exploitation of cutting-edge technologies for the delivery of smart tourism cultural tours. Specifically, the paper reports preliminary work on the design of a novel smart tourism solution tailored to a multiobjective optimization system based on factors such as the preferences and constraints of the tourist/visitor, the city’s accessibility and traffic, the weather conditions, and others. By optimizing cultural tours and delivering comfortable, easy-to-follow, green, acceptable visiting experiences, the proposed solution, namely, OptiTours, aims to become a leading actor in tourism industry transformation. Moreover, specific actions, applications, and methodologies target increasing touring acceptance while advancing the overall (smart) city impression. OptiTours aims to deliver a novel system to attract visitors and guide them to enjoy a city’s possible points of interest, achieving high visitor acceptance. Advanced technologies in semantic trajectories’ management and optimization in route planning will be exploited towards the discovery of optimal, smart, green, and comfortable routes/tours. A novel multiscale and multifactor optimization system aims to deliver not only optimal personalized routes but also alternative routes, ranked based on visitors’ preferences and constraints. In this concept paper, we contribute a detailed description of the OptiTours approach for ICT-based smart tourism, and a high-level architectural design of the solution that is planned to be implemented in the near future.