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Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing

Wanjun Liu,Xiufan Yu,Jialiang Mao, Xiaoxu Wu, Justin Dyer

PROCEEDINGS OF THE 32ND ACM INTERNATIONAL CONFERENCE ON INFORMATION AND KNOWLEDGE MANAGEMENT, CIKM 2023(2023)

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关键词
biased test,binomial distribution,brand advertising,power enhancement,relative lift
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