Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing
PROCEEDINGS OF THE 32ND ACM INTERNATIONAL CONFERENCE ON INFORMATION AND KNOWLEDGE MANAGEMENT, CIKM 2023(2023)
关键词
biased test,binomial distribution,brand advertising,power enhancement,relative lift
AI 理解论文
溯源树
样例

生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要