The article discusses the concept and essence of strategic personnel management, defines the elements necessary for strategic personnel management, as well as its varieties, depending on the goals pursued. The purpose of the study is to identify the features of the personnel development strategy of a modern enterprise. When writing the work, such methods as system analysis and synthesis, classification, analogy, deductive analysis were used. The starting point for the study was the consideration of a strategic approach to the personnel management of the enterprise. The definition of personnel management was obtained by analyzing the scientific literature on the selected topic. Based on the accumulated and theoretically interpreted material, conclusions were drawn about the features of strategic personnel management.In the course of the conducted research, it was found that in conditions of high competition and economic crises, the personnel strategy is interesting because it is aimed at creating conditions that allow the organization to attract and retain valuable employees and use them effectively through human resource planning, determining the needs for qualifications and competence; providing resources from internal reserves.It is revealed that it is necessary to apply new tools that work on the basis of flexible methodologies, universal quality, a system of continuous improvement and management. This implies the adaptation of strategic management processes to the current economic, social and technological changes in order to implement new trends based on a more resistant foundation and growth. In order for adaptation to be successful, the company must have qualified human capital — academic and technological.The theoretical significance of the work consists in a deeper and more complete understanding of the basics of personnel management and its development in conditions of economic and political turbulence. The practical significance lies in the possibility of applying the knowledge gained in the activities of real enterprises to improve the quality characteristics of the work of personnel and increase the efficiency of the enterprise itself.
The article is devoted to the development and justification of a multi–stage system of ranking and indexing of leading companies of the most important energy production sectors of the Russian economy - electric power industry and the oil and gas industry. The authors use a financial analytics apparatus based on regular financial (accounting) statements of companies according to accepted forms, a balance sheet and a report on financial results are applied. The authors developed and tested a methodology for sub–indexing important indicators of financial statements: total assets, capital structure - borrowed and own funds, net profit. The author's methodology allows for an express analysis of important indicators of companies' performance and to build an integral rating. The authors performed a comparative analysis of the rating of the leading companies in the oil and gas and electric power industry of Russia for several periods and obtained results that will allow making decisions that contribute to the stable development of companies for many years.
The article examines the directions of development of the agricultural sector of the economy of the Russian Federation, substantiates the importance of agriculture for its economy, analyzes the history of its development, structure, differentiation of management bodies, their tasks and functions. Particular attention is paid to the regulatory framework governing the functioning of the agro-industrial complex, as well as the problems it faces and solves, as well as future trends in its development, including various state programs and federal projects, and their financial support.
The article considers the main factors influencing the effectiveness of the implementation of automated testing in software development teams. A method is proposed for assessing the need to automate manual testing (test cases) based on checklists and a decision tree previously presented in other works. Factors related to the availability of specialists necessary for automation, their qualifications and the availability of automation tools in the company were added to the checklist and decision tree. Also, a method for assessing the economic efficiency of introducing test automation based on the analysis of the return of investment ratio is presented.
The aim of the work is to develop a methodology for assessing the commercial potential of the results of innovative activity in modern conditions. The article presents the results of the analysis of the regulatory framework and publications in the field of organization and management of innovation activities. The analysis of a large number of domestic and foreign sources on the problem under consideration allowed us to establish a high interest of researchers in this topic, which indicates its importance and relevance. Based on the results of the analysis, the author's methodology for assessing the commercial potential of the results of innovation activity is proposed. The proposed methodology is based on the methods of system analysis and multicriteria collective expertise. The methodology can be used at the stage of evaluating the results of innovative activity in the interests of making an informed decision on the feasibility of their further commercialization.
The work is aimed at the study of theoretical and practical ascetics of innovative development of Russian enterprises. The author, based on the analysis of literary sources, justified the importance of innovative development of the economy, defined the concept of innovation and highlighted approaches to the study of the concept under consideration. On the basis of official statistical sources, the main trends in the innovative development of Russian enterprises in the period from 2017 to 2021 years at the federal and regional levels were considered. The role of innovation in the entrepreneurial sector is defined on the basis of the positions of scientists. The conclusion is made that in conditions of aggravating geopolitical situation the innovative development of entrepreneurial sector can be one of the main ways to ensure economic development and security in our country.
In this article the Russian payments market conditions are investigated from the perspective of marketing activities of foreign technology companies in Russia. The fundamental goal of the research is to develop a variant of foreign companies' adaptation to the transforming payment market in the conditions of sanctions. To achieve the goal, the following tasks were set and solved: to investigate the influence of macro factors on the marketing of foreign bigtech companies in Russia, to analyze the change in the balance of power in the market since the beginning of the introduction of sanctions in 2022, to offer development vectors for the marketing strategies of foreign companies.
The rapid growth of electronic trading platforms (aggregators and marketplaces) has caused a significant transformation of the market of goods, works and services. At the same time, the new opportunities and amenities that sellers have, as well as the reduction of current costs when using marketplace trading platforms, have a reverse side. Among the emerging problems are the market dictate and the rigid framework of interaction used by these digital platforms, the need to address issues of intellectual property protection, as well as a significant limitation of the possibility of strengthening your own brand and partial loss of communication with end customers. The solution to these problems is possible either by adapting to the hegemony of marketplaces according to the umbrella scheme, which, ultimately, is expressed in the loss of identity, or through the use of an integrated approach in marketing policy that differentiates sales activities.
The purpose of the article is to determine the current state and problems of the development of innovative activity of an industrial enterprise. The article presents the current state of innovative development of enterprises, examines the ways of financial support, analyzes the main innovative processes in modern economic conditions, identifies individual problems of innovative development of the enterprise. Methods of analysis, synthesis, induction, comparison, statistical methods were used. The analysis showed that the most important areas for improving the management of innovation and investment activities of enterprises at the state level are the activation of the use of government orders; the development of measures to stimulate the production of high-tech products competitive on the world market, which would increase exports; stimulating the import of new promising patents, licenses, types of equipment; the government’s tariff policy to restrict imports certain types of goods in order to protect national producers. The results of the research carried out in the article allow us to optimize and improve knowledge on the issues of improving the innovative activity of the enterprise.
The purpose of the article is to analyze the process of adaptation of the primary land market management system to the conditions of digital transformation. The article presents the characteristics of electronic systems for the promotion and sale of land plots in the primary land market in the Penza region: sale of ownership and lease rights at auction and without bidding, free provision, privatization and formation of investment sites. Methods of comparative visual analysis and SWOT analysis were used. The conducted SWOT analysis showed that at the present stage of digital transformation, the management system of the primary land market in the Penza region has both strengths and weaknesses, which allows optimizing the vector of development of the digitalization of the land market. The results of the study will be useful for familiarization with territorial administration bodies, as well as the scientific community to identify trends in the digitalization of the land market.
The article presents the theoretical foundations of an innovation strategy as a means of increasing the level of competitiveness of an enterprise, as well as a description of a specific example of the positive use of an innovation strategy in an enterprise with a comprehensive analysis of the level of competitiveness and identification of the influence of the factor in the implementation of the innovation strategy. In the course of the study, both general scientific methods (analysis, synthesis, abstraction) and specific methods were used in the course of analyzing the level of competitiveness of an enterprise (matrix analysis, coefficient analysis, dynamic analysis, etc.). The results of the analysis showed a positive impact of the implementation of the innovation strategy on the level of competitiveness of the enterprise. The conclusions based on the results of the study will be useful in the course of the implementation of the strategic planning process and will improve the quality of the formation of an innovative strategy.
The purpose of the article is the theoretical systematization of scientific approaches to the development of startup projects as a possibility of obtaining a commercialized effect based on combined implementation tools. The article presents a meta-analysis of evolutionary ideas about the development of startup projects in the global space from the standpoint of marketing, team-building, venture and innovative approaches. The directions of research on the formation of the startup environment are summarized: the construction of innovative business models, conditions for the creation of startup teams, the mechanism of venture investment of a startup, the implementation of startup solutions in the post-pandemic period of COVID-19. The author’s scheme for the implementation of projects in the startup format with the possibility of entering the stage of commercialization has been developed. The analysis of the forms of organization of startups in the form of small innovative enterprises in the educational environment is carried out, the dynamics of the development of startup ideas at the level of federal districts is presented. The key directions of support and development of startups in the educational environment are proposed – infrastructural, innovative, investment, partnership, economic, social. The results of the study can be used in updating strategic plans for the development of educational institutions as an additional source of investment profits and effective capital investments, as well as by executive authorities as an addition to the regional development strategy of the subject of the Russian Federation.
The purpose of the article is to assess the dynamics of key indicators of the FMCG goods market in the Belgorod region. The article presents the main trends in the development of the FMCG market in the pandemic and post-pandemic periods. Among them is the growth of the regional market of consumer goods, as well as a significant increase in the share of online sales in the total volume of retail trade. Analysis methods were used: SWOT analysis, dynamic series method, comparison method. The statistical analysis of the indicators of the regional consumer goods market revealed the growth factors and limitations of the FMCG market development, as well as the peculiarities of consumer behavior in the changed socio-economic conditions. The results of the research conducted in the article allowed us to identify promising areas of the regional FMCG market: the digital transformation of the consumer goods market; the growth of local players in the FMCG food segment of the region.
This article is devoted to the study of the essence and content of crisis management in the modern economy. Based on the analysis of existing interpretations of the concept of "crisis management", given by foreign and domestic scientists, we have given the author's definition of this concept. Based on the study of existing approaches in economics to the interpretation of the concepts of "crisis" and "crisis management", the author's interpretation of these phenomena is given in the article. Also in the article, the author defines the goals, objectives, principles and trends of anti-crisis management in modern conditions of economic development of Russia, since it is the anti-crisis management system that will allow organizing rational management of domestic enterprises. The main problems of anti-crisis management in the conditions of the coronavirus pandemic, as well as the functioning of domestic enterprises in the conditions of economic sanctions imposed against Russia by Western countries, have been identified.
The purpose of the article is to analyze the current economic state of the European Union in the context of the progressive energy crisis. The article characterizes the importance of energy as the most important area of human economic activity for the world economy, identifies the causes and scale of the current energy crisis, examines the directions of countering the energy crisis in the European Union on the example of Germany and France. Within the framework of the conducted research, both general scientific methods (abstraction, analysis, synthesis, analogy, comparison) and methods of comparative legal and content analysis are used. The analysis showed that the crisis phenomena in the energy industry are predetermined by three main groups of causes - natural, geopolitical and economic. The article substantiates the characteristics of the European Union as the center of the modern energy crisis, indicating the conditions for the emergence of a crisis situation in Europe in recent years, which are not related to the special military operation conducted by the Russian Federation in Ukraine. In conclusion, the article substantiates the lack of a strategic nature of the anti-crisis policy of the European Union in the energy sector. The results of the conducted research can be useful for economists involved in the world economy and international economic relations, as well as for undergraduates, undergraduates and postgraduates.
In the conditions of increasing competition in international business, leaders with creative thinking, capable of generating and implementing creative ideas, are becoming more and more in demand. A modern leader who brings creative ideas to life is able to lead his team to high effective results. Hence, the purpose of the study is formulated as an analysis of understanding the role of a leader in an organization who can influence the team to generate creative ideas. In the course of solving the problem, the author carried out a theoretical analysis of literary sources, summarized foreign scientific experience. The main conclusion of the study: the effective use of promising ideas in organizational conditions requires active leadership, which includes mastering the competencies of the relevant agents of change, since the development of new ideas contributes to more effective management of the process of change. The manager must provide not only psychological support to his subordinates in terms of their implementation.
The article explores the features of the digital transformation of livestock farms, the stages of their development, the technical means necessary for the implementation of a smart farm, the economic and environmental aspects of smart animal husbandry. The conclusion is made about the underdevelopment of smart livestock farms in Russia and the directions for the digital transformation of smart farms based on domestic innovations are proposed.
The dairy industry is one of the most important among the food industries of the national economy. The industry includes enterprises for the production of animal oil, whole milk products, dairy preserves, milk powder, cheese, brynza, ice cream, casein and other dairy products. The article analyses the self-sufficiency of the Russian Federation with milk and dairy products in 2016-2020 and the period of the COVID-19 pandemic. The analysis of import and export of dairy products based on FCS data is also given.
In the article, the author analyses systemically a draft law aimed at merge of the Russian Pension Fund and the Russian Social Insurance Fund. The following aspects are considered: current conditions for the merge; purpose of the merge; functional and structural aspects of the merge; changes to be made in the management system of the social insurance; processes contributing to the merge. Upon the analysis, the author formulated conclusions of seven paragraphs.
This article discusses the rehabilitation bankruptcy procedures used in Russia today. The greatest attention is paid to the procedures of financial recovery and external management, as the most common and frequently used. The disadvantages and advantages of each of the procedures are noted, as well as the reporting of the FSB on the use of financial recovery and external management in 2021 is analyzed in detail. There is a clear inconsistency of these procedures in our country. The author deduces a number of possible reasons for the unpopularity of rehabilitation procedures. However, there is an attempt by the state in 2021 to amend this provision by introducing a draft law on the introduction of amendments to the bankruptcy law, which directly related to rehabilitation procedures. The disadvantages and advantages of the bill are highlighted. The author also emphasizes that in 2022, due to the difficult economic and political situation, it became possible to give the external management procedure a “second wind”.
