How should high-tech firms allocate resources between innovation and commercialization activities? Previous studies emphasize balancing or orchestrating complementary investments, yet different resource domains may not create value through equivalent mechanisms. Using dual-period panel data from Taiwanese high-tech firms (2007–2012 and 2019–2024), this study applies random-effects generalized least squares regressions to examine how research and development (R&D) and marketing allocations relate to firm performance under three internal resource configurations: slack, parent–subsidiary similarity and business-group diversification. R&D allocation is positively associated with performance, whereas marketing allocation has no uniform direct effect and becomes more effective when resource slack is available. Resource similarity does not significantly moderate either allocation-performance relationship, while diversification weakens the returns to R&D. These findings support an asymmetric resource effectiveness framework in which innovation-oriented investments operate primarily through cumulative capability development, whereas commercialization-oriented investments depend more on value appropriation and supportive organizational conditions. The study extends the resource-based view by specifying how the effectiveness of strategic investments varies across resource domains and internal configurations.
Sustainable FinTech is the integration of financial technologies with environmental, social and governance principles to foster responsible innovation in financial systems. Financial inclusion, meanwhile, focuses on ensuring that individuals and communities, especially the underserved ones, have equitable access to affordable and effective financial services. Together, these domains hold significant potential to drive inclusive and sustainable financial development. This article aims to identify and analyze FinTech innovations that promote sustainable finance and explore how these technologies support financial inclusion, particularly in South Asian regions. A total of 711 documents were retrieved from the Scopus database for the period 2015–2024 and examined using the Bibliometrix (version 5.0.1) and Biblioshiny (version 1.11.1) packages in R (version 4.4.0). The analysis reveals increased research attention to the areas since 2016, with notable contributions from China, the UK, the USA, India and Malaysia. Thematic analysis highlights core research areas in digital finance, sustainability and FinTech adoption, with sustainability-linked finance emerging as a motor theme. However, financial inclusion and financial literacy remain underdeveloped, suggesting a need for more empirical and regionally grounded studies. This review provides a comprehensive understanding of the current research landscape and outlines future directions for incorporating interdisciplinary frameworks to develop measurable FinTech sustainability indicators for inclusive finance systems.
Previous research assumes ethical leadership directly promotes knowledge sharing and creation. This study challenges that view by proposing knowledge-sharing culture as a full mediating mechanism in Jordanian manufacturing and service firms. Data were collected from employees and analysed using structural equation modelling (SEM) with bootstrapping. Results show ethical leadership has no significant direct effect on knowledge-sharing or knowledge-creation behaviours. Instead, its influence operates entirely through a knowledge-sharing culture, which fully mediates the relationship. This finding reframes ethical leadership as an indirect cultural catalyst rather than a direct behavioural driver. The study extends ethical leadership theory and contributes to knowledge management literature by clarifying the mechanism through which moral leadership translates into sustained knowledge outcomes via organizational culture. Overall, the study positions knowledge-sharing culture as the central explanatory mechanism, focusing on how ethical leadership influences knowledge outcomes indirectly through shared norms, trust, and collective behavioural reinforcement within organisations globally, with implications for research and organisational performance.
This study examines the antecedents of quick commerce. It investigates how quick commerce influences personal well-being among Generation Z through the mediating roles of instant gratification and enhanced lifestyle and the moderating role of fear of control. The proposed framework was empirically tested using a quantitative research design, with data collected through a structured online questionnaire and analysed using SmartPLS-4 software. The findings indicate that technological advancement is the most influential antecedent of quick commerce, followed by demand for hyperlocal delivery and behavioural changes. The results further demonstrate that instant gratification and enhanced lifestyle significantly mediate the relationship between quick commerce and personal well-being, while fear of control significantly moderates this relationship. These findings extend the emerging literature on quick commerce by connecting the convenience and consumption benefits of rapid delivery with consumers’ well-being and by highlighting the psychological mechanisms and boundary conditions underlying this relationship. From a managerial perspective, the findings offer insights for quick-commerce firms and marketers to develop customer-oriented strategies that leverage speed and convenience while addressing concerns about impulsive consumption and perceived loss of control. The study also offers implications for promoting more responsible and well-being-oriented quick-commerce consumption among Generation Z.
This study examines how user-generated content (UGC) shapes consumer perceptions of peer advertising on social media. Drawing on cognitive learning theory, social exchange theory and social identity theory, the study employs a two-phase mixed-methods design combining an experiment and a survey to identify and validate key perceptual drivers. The findings indicate that peer-generated promotional messages, particularly those reflecting authentic, informal and experience-based communication, generate stronger trust and persuasion than traditional or influencer-based advertising. Five key drivers are identified: message informality, information quality, experimental message (EM), hedonic motivation (HM) and source derogation. The results further show that these factors are reflected in observable characteristics of UGC, including linguistic style, depth of information, emotional tone and relational cues among users. Such characteristics can be systematically examined using techniques such as text analysis and sentiment evaluation to better understand consumer responses. The study also conceptualizes these constructs as measurable analytics features derived from UGC, which can be operationalized using artificial intelligence-based techniques such as text mining and sentiment analysis. By linking perceptual constructs with analytics capabilities, the study advances an informed grounded theory approach to social media consumer analytics and provides practical insights for designing more effective marketing strategies.
