Purpose This study examines customers’ adoption of artificial intelligence (AI) in the Jordanian telecommunications sector by extending the technology acceptance model (TAM). Specifically, it aims to investigate the effects of perceived usefulness, perceived ease of use and perceived anthropomorphism on actual use of AI, while testing customer intention as a mediator and technology trust as a moderator. Design/methodology/approach A quantitative approach was employed. Data were collected through self-administered questionnaires from customers of telecommunications companies in Jordan. Using stratified random sampling, 482 questionnaires were distributed, and 438 valid responses were analyzed. Partial least squares structural equation modeling using SmartPLS 4 was applied to assess the measurement model, structural relationships, mediation effects and moderation effect. Findings The results show that perceived ease of use and perceived anthropomorphism significantly and positively influence customers’ intention to adopt AI, whereas perceived usefulness has no significant effect. Customer intention significantly predicts actual AI use and mediates the relationships between perceived ease of use, perceived anthropomorphism and actual AI use. However, intention does not mediate the relationship between perceived usefulness and actual AI use. Technology trust significantly moderates the relationship between customer intention and actual AI use. Practical implications Telecom providers should design AI-enabled services that are simple, intuitive, human-like and trustworthy. Managers should also communicate the tangible benefits of AI more clearly to strengthen customers’ usefulness perceptions and encourage sustained usage. Originality/value This study extends TAM by integrating perceived anthropomorphism and technology trust into a mediated-moderated model of AI adoption in an underexplored Middle Eastern telecommunications context.
Purpose Talent analytics has emerged as a vital tool for enhancing organizational effectiveness by informing strategies for attracting, developing and retaining talent, as well as predicting employee turnover. In response to growing interest in data-driven decision-making, this study aims to explore recent developments in talent analytics, synthesizing key themes from the literature and proposing directions for future research. Design/methodology/approach This paper presents a systematic literature review of 117 scholarly publications retrieved from the Scopus database. To uncover underlying thematic structures, this study uses Latent Dirichlet Allocation, a topic modeling technique that enables the identification of prominent research clusters within the field. Findings The analysis identifies three themes: attraction in talent management, development and retention in talent management and applications of talent analytics in sports. Their configuration indicates that talent analytics is progressing from discrete analytical applications toward a broader organizational capability spanning the talent lifecycle. The findings of this study further show that the value of this capability depends on managerial translation, contextual applicability and the legitimacy and governance of data-driven talent decisions. Originality/value This study moves beyond descriptive mapping of talent analytics by combining topic modeling with qualitative interpretation to examine relationships among research streams across the talent lifecycle. The synthesis positions talent analytics as an emerging organizational capability whose value depends on strategic alignment, complementary organizational capabilities, contextual applicability and responsible governance.
This study aims to examine the role of the hotel industry in promoting tourism-led inclusive growth (T-LIG) in the tourist destinations of Jammu and Kashmir, India. It investigates how hotels contribute to inclusive growth within the tourism sector and identifies various challenges that affect inclusive outcomes. Adopting a qualitative methodology, data were collected through semi-structured interviews with 32 hotel owners and managers, selected using purposive and snowball sampling techniques. Thematic analysis was conducted using NVivo 14 to uncover patterns and themes related to inclusive growth practices. The analysis reveals that while the hotel sector generates employment and fosters local economic linkages, these contributions do not automatically translate into inclusive growth. Structural barriers, such as gender inequality, digital exclusion and inconsistent corporate social responsibility (CSR) practices, limit s broad-based participation. Larger hotels implement formal CSR initiatives, whereas small and medium-sized hotels support local communities through informal practices like local hiring and procurement. The study offers a unique hotel-level perspective on T-LIG by examining the hotel industry as a distinct operational node within the tourism sector and identifying the conditions that enable or constrain inclusive growth in the fragile destination of Jammu and Kashmir.
Purpose This study aims to investigate factors associated with user satisfaction with digital government services in Kuwait from the users’ perspective and develops and validates an integrated model capturing how service quality, accessibility, usability, security and trust shape satisfaction Design/methodology/approach A quantitative survey was conducted with 378 digital service users in Kuwait. Findings The research identified five key factors associated with user satisfaction: service quality, accessibility, ease of use, perceived security and perceived trust. The study found strong correlations between all five factors and user satisfaction, with perceived trust showing a significant but weaker correlation. However, only accessibility, service quality and perceived security emerged as significant positive statistical predictors of user satisfaction. Accessibility emerged as the strongest statistical predictor. Ease of use and perceived trust did not demonstrate statistical significance in forecasting user satisfaction. Research limitations/implications The study proposed actionable improvements to strengthen digital service design, delivery and assurance in Kuwait, offering practical guidance for public and private stakeholders and helping build user confidence in digital services. Originality/value Research on factors associated with user satisfaction with digital services remains limited, especially in Kuwait. While prior studies have examined selected factors, several potential predictors have been overlooked or treated in isolation. This study contributes to digital transformation scholarship by systematically identifying key statistical predictors of user satisfaction with government digital services in Kuwait and by proposing an integrated model incorporating five factor – service quality, accessibility, ease of use, perceived security and trust – seldom analysed together in earlier research. It provides a practical basis for targeted improvements and future testing.
Purpose This study aims to analyse the influence of health communication literacy on e-cigarette use among university students. Design/methodology/approach The quantitative approach was chosen by the researcher as a research method because it helps to understand based on experience to solve problems related to the influence of health communication literacy on e-cigarette use attitudes in higher education. Data processing in this study used a simple linear regression analysis model. Findings The findings of this study indicate that health literacy is a determining factor for success and progress in the field of individual health. This is because students’ understanding of health communication literacy can improve their knowledge. Unfortunately, the barriers to achieving an adequate level of health literacy depend on the selection of information resources used. Research limitations/implications This study has limitations in research methods. Researchers have not been able to conduct in-depth analyses related to the impact felt by e-cigarette smokers. Given the age of college students still experience vulnerability in starting and continuing e-cigarettes. Thus, they need to be instructed and warned. Practical implications This research has implications for the benefits of health communication for students in higher education related to e-cigarettes. Thus, it can be a basis for academics to be able to develop health communication strategies as a preventive measure for the younger generation in minimising the use of e-cigarettes. Originality/value Generally, previous studies discuss the use of e-cigarettes as an alternative to drug therapy but there are minimal studies that discuss the influence of health communication literacy on e-cigarette use. Moreover, health communication is generally associated with patients and diseases.
