Taking 155 tropical Marine cultural landscapes in Hainan as the research object,the ArcGIS10.8 software was used to analyze the spatial distribution characteristics and development influencing factors of tropical Marine cultural landscapes in Hainan by using methods such as average nearest neighbor index,nuclear density estimation and geographic detector.The results show that:(1)The tropical Marine cultural landscape presents a condensed spatial distribution in Hainan province.(2)The tropical Marine cultural landscape is more concentrated at the city-county scale,and the distribution of tropical Marine cultural landscape in Hainan Province is unbalanced.(3)According to the results of nuclear density estimation,the tropical Marine cultural landscape in Hainan is summarized as"double core"with Haikou and Sanya as"double core",Lingshui-Qionghai-Wanning-Wenchang and Danzhou-Dongfang City as"east and west two zones",and the overall space is characterized by"two core and two zones".(4)The main factors affecting the development of tropical Marine cultural landscape are mileage density of graded highways,total tourism income,gross product of tertiary industry and tourist arrivals.Improving the accessibility and convenience of transportation and developing high-quality tourism can effectively promote the rapid development of tropical Marine cultural landscape.
通过品牌形象叙事性设计的手段提升品牌知名度和品牌价值,同时通过对品牌叙事性理论的研究,提出以"共情"为目的的品牌故事建构方法.品牌的叙事性研究是品牌学、叙事学和设计学3门学科的交叉型创新研究,要使得品牌故事与消费者产生"共情",首先需要讲好品牌自身的故事,并且故事本身在沟通与传播上具备优势,其次需要充分利用故事,赋予品牌独特的人格,使得消费者感受到品牌及其产品的生命力和真实性,达到提升品牌精神价值和内涵的效果.
该设计分为纪念品和活动延展两个部分。纪念品以学校主要景观插画为素材，运用金丝彩釉工艺手工制作，外包装盒颜色设计与“绿色、生态”活动主题呼应；物料应用结合承办院校标识，以稳重而富有活力的墨绿为主色，搭配烫金、压印等印刷工艺，于丰富的质感中突显简练大方的整体风格，一繁一简相得益彰。
1该设计由湘绣笔记本、湘绣金属书签、烈士公园插画马克杯和烈士公园风景插画明信片组成。选择适用于小面积刺绣的“平绣”针法，在节约人力成本的同时又着重突出湘绣的传统技艺，意在使湘绣融入大众生活，成为“带得走”的艺术。2该设计由红包和蝴蝶胸针组成。设计灵感来自于我国非物质文化遗产湘西苗画中的元素，礼盒插画主要由人物和蝴蝶组成，蝴蝶在湘西苗画图案中代表生命的延续，漫天飞舞的蝴蝶和执笔的一对青年都表达了美好的祝愿。3该设计的主体形象是撑着油纸伞的女孩。包装体现了“产品家族”概念，将不同尺寸的产品融合在一起，便于产品清晰地展示，包装既可以重复使用，又具有很强的展示效果。
一款趣味化的包装设计，不同于市场上的无糖饮料包装。“悦动”选择将人们日常熟知的小游戏作为设计元素，消费者通过手机AR扫描包装不仅可以进行游戏体验，还能了解无糖相关的健康知识，避免日常过度饮用无糖饮料而影响身体健康。
