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    International Journal of Technology Marketing

    International Journal of Technology Marketing

    JournalISSN 1741-878XeISSN 1741-8798

    年发文量

    研究主题

    论文(436)

    排序
    1Anthropomorphic Artificial Intelligence Assistants in Online Luxury Fashion Purchases
    Abdelhamid Bennani Bouchiba,Alessandro M. Peluso, Hanae Qabil,Gianluigi Guido
    2026
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    2The Role of Affect and Consumption Values in the Intention to Enter in a Gamification Experience
    Patrícia Marques Santos, Cristela Maia Bairrada, Joana Matos Dias
    2026
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    3Unleashing Repurchase Behaviour: a Moderated Mediation Model of Brand Credibility, Trust in AI Recommendation Systems and Market Turbulence
    Layla Hodaed Alsheikh
    2026
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    4AIs Role in Sensitive Purchases: Reducing Embarrassment but Compromising Customer Loyalty
    Alexandra Theben, Claudia Rebeca Carballo Salazar, Julia v, on Schuckmann, Alberto Carrio Sampedro
    2026
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    5That New AR is Sick! Advertising and Research Implications for the Emerging Field of Augmented Reality Marketing
    Adam C. Merkle, Matt C. Howard
    2026
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    立即登录,查看全部 436 篇论文

    高被引作者

    作者引用发文
    Philipp Rauschnabel2062
    Young K. Ro2041
    Mahdokht Kalantari1271
    Alexander Brem1187
    Hassan M. Selim971
    Eric Viardot915
    hanna stockinger872
    Seppo Leminen872
    Mika Westerlund872
    Michael Bartl791

    高产作者

    作者引用发文
    Alexander Brem1187
    Kaisu Puumalainen245
    Eric Viardot915
    Edward Shih Tse Wang114
    Leyland Frederick Pitt154
    Mostafa Hashem194
    Georgios Tsekouropoulos224
    Sami Saarenketo114
    Dongback Seo83
    Kai‐Ingo Voigt393

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