Produk olahan laut yang dihasilkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pesisir masih menghadapi berbagai tantangan pemasaran, terutama rendahnya persepsi nilai dan minat beli konsumen akibat lemahnya identitas merek serta kurang menariknya desain kemasan. Penelitian ini bertujuan untuk menganalisis pengaruh rebranding dan redesain kemasan terhadap persepsi nilai serta minat beli konsumen produk olahan laut UMKM di Desa Citemu, Cirebon. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode survei terhadap konsumen produk olahan laut UMKM yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis melalui statistik deskriptif serta analisis hubungan antarvariabel. Hasil penelitian menunjukkan bahwa rebranding dan redesain kemasan berpengaruh positif terhadap persepsi nilai konsumen. Penguatan identitas merek dan pembaruan tampilan kemasan berkaitan dengan meningkatnya penilaian konsumen terhadap kualitas, kepercayaan, daya tarik produk, serta kesesuaian antara manfaat dan harga yang ditawarkan. Selain itu, persepsi nilai terbukti berperan signifikan dalam meningkatkan minat beli konsumen. Temuan ini menunjukkan bahwa persepsi nilai menjadi faktor penting yang menjembatani pengaruh strategi rebranding dan redesain kemasan terhadap minat beli. Penelitian ini menyimpulkan bahwa penguatan identitas merek dan inovasi desain kemasan merupakan strategi pemasaran yang relevan untuk meningkatkan daya saing produk olahan laut UMKM pesisir melalui pembentukan persepsi nilai yang lebih positif.
Politeness strategies has gained prominence in pragmatics, especially in how these strategies create and shape relationships in both written or spoken text. Politeness in communication provides insight into Brown and Levinson's (1987) theory, emphasizing four primary strategies: bald-on-record, positive politeness, negative politeness, and off-record. The study aims to explore politeness strategies within the narrative story entitled "Nanoodle Snagglebottom," where interactions between an alien, Nanoo, and a young child Geez Louise highlight humorous cultural misunderstandings and politeness strategies. Using a qualitative approach, this research analyzes dialogue excerpts between Alien and the Kid. Data collection focuses on dialogues where politeness strategies create interactions. Results indicate that bald-on-record statements convey directness and humor, while positive politeness fosters connection, negative politeness shows mutual respect, and off-record strategies introduce ambiguity, adding playful layers to their interactions. This study reveals how the careful use of politeness strategies contributes to character development, suggesting implications for narrative-driven communication research.
The widespread adoption of digital marketing technologies has intensified competition, raising questions about how firms can develop sustainable competitive advantages when digital platforms and tools are easily accessible to competitors. This study aims to conceptualize digital marketing capability as a source of competitive advantage and explain the role of customer analytics capability in strengthening its contribution to firm performance. A conceptual literature review was conducted using library research involving 31 scholarly articles published between 2016 and 2022. The literature was examined through thematic analysis to identify theoretical relationships among digital marketing capability, customer analytics capability, competitive advantage, and firm performance. The findings suggest that digital marketing capability supports organizational performance through effective channel management, digital communication, customer relationship management, and marketing technology utilization. However, its strategic value becomes more sustainable when complemented by customer analytics capability, which transforms customer data into actionable insights, improves targeting accuracy, optimizes marketing resource allocation, and facilitates organizational learning and innovation. Five theoretical propositions were formulated, alongside three boundary conditions involving data-driven organizational culture, customer privacy management, and firm size. The study concludes that competitive advantage depends on integrating digital marketing execution with analytical capabilities rather than relying solely on digital channel adoption. Theoretically, this research offers an integrated conceptual framework for future empirical testing. Practically, it highlights the importance of coordinated investments in digital marketing competencies, customer analytics, and responsible data governance to improve organizational competitiveness and performance.
Hubungan teman sebaya merupakan konteks sosial yang semakin penting selama masa remaja karena siswa mulai memperluas otonomi, membangun identitas, dan menegosiasikan penerimaan sosial di lingkungan sekolah. Penelitian ini bertujuan menganalisis bagaimana hubungan teman sebaya berfungsi sebagai mekanisme kontekstual ganda yang secara simultan mendukung dan mengatur penyesuaian perilaku remaja. Penelitian menggunakan pendekatan kualitatif eksploratif dengan analisis lintas kasus terhadap kumpulan laporan observasi dan wawancara peserta didik pada jenjang pendidikan menengah. Data sumber menggunakan lima domain perilaku, yaitu pemahaman diri, perilaku belajar, kedisiplinan dan kepatuhan, hubungan dengan teman sebaya, serta perilaku emosional. Analisis tematik menunjukkan dua fungsi utama hubungan teman sebaya. Fungsi pertama adalah fungsi suportif, yang tampak melalui rasa nyaman di sekolah, bantuan ketika menghadapi kesulitan, diskusi, penerimaan terhadap perbedaan, dan dukungan emosional. Fungsi kedua adalah fungsi regulatif, yang tampak melalui pengaruh kelompok terhadap konsentrasi belajar, pilihan perilaku, ekspresi pendapat, respons emosional, dan keputusan siswa. Temuan menunjukkan bahwa pengaruh teman sebaya tidak bersifat positif atau negatif secara mutlak. Pengaruh tersebut bergantung pada kualitas hubungan, norma kelompok, kapasitas regulasi diri, pemahaman diri, dan kemampuan mempertahankan otonomi. Temuan juga menunjukkan bahwa siswa dengan hubungan sebaya yang suportif cenderung memiliki sumber daya sosial yang membantu penyesuaian, sementara siswa yang sangat dipengaruhi kelompok membutuhkan penguatan komunikasi asertif, regulasi emosi, dan pengambilan keputusan mandiri. Penelitian berkontribusi dengan menawarkan model Dual Contextual Mechanism yang menempatkan relasi teman sebaya sebagai penghubung antara karakteristik personal, pengalaman belajar, norma sekolah, dan penyesuaian perilaku. Implikasi penelitian diarahkan pada pengembangan asesmen relasional, bimbingan kelompok, peer support, dan konseling individual dalam layanan bimbingan dan konseling di sekolah
Out of school children (OOSC) remain a structural problem for Indonesian education, affecting 3.78 million children aged 6 to 18. The government has responded with Presidential Regulation Number 3 of 2026 on the Prevention and Handling of Out of School Children, which sets out a cross sectoral national strategy and a target of zero OOSC by 2045. This study examines where the policy is heading after the regulation came into force, using the education futures framework as its analytical lens. The research takes a qualitative approach built on library research and content analysis of policy documents, international agency reports, and the scholarly literature, complemented by one community level case illustration drawn from the author's direct observation. Three findings stand out. First, the regulation marks a shift from sectoral, fragmented handling of OOSC toward collaborative governance that binds central government, regional governments, villages, and communities together. Second, read against the OECD scenarios for the future of schooling and UNESCO's vision of a new social contract for education, the policy still leans heavily on expanding formal schooling and has yet to anticipate how learning pathways may diversify. Third, implementation will stand or fall on the accuracy of integrated OOSC data, the fiscal and institutional capacity of regions, and how flexibly services can reach the nine categories of vulnerable children. The article recommends building futures literacy among policymakers so that the response does more than return children to school; it should prepare a learning ecosystem that stays relevant to the future those children will actually live in.
