The traditional theorizing of social justice analyzed people's perceived justice in a bounded society or institution. This conceptualization, however, has limitations in interpreting justice in a boundaryless society with high mobility of people and commodities, which is the reality of contemporary lives. We, therefore, introduce a new concept, "disembedded consumption" (i.e., one's consumption is not constrained by its grounding in the local context of a restricted time and space), to reinterpret social justice. Across five studies, we demonstrate that either human mobility or product mobility can predict disembedded consumption which increases people's perceived justice through heightened resource accessibility. Moreover, we provide further evidence that human mobility and product mobility can be compensated with each other to have a positive effect on disembedded consumption and consequently on perceived justice. The current research for the first time introduces "disembedded consumption" as a consequence of human mobility and product mobility and contributes to the literature on social justice.

中国电影营销目标是什么？还是一个存在争论的问题.由于中国电影具有商业、艺术和政治三种属性,因此其营销目标包括“叫座”和“叫好”两个方面,前者是指盈利,包括利润和票房两个指标;后者是指口碑,包括艺术、政治和大众三个指标.拍摄电影的目标不同,这五个指标的优、良、中、可接受、较差的子指标组合也应不同.无论营销目标为何,最终都是通过整体营销管理实现的.整体营销管理绝不仅仅是影片制作之后、公映之前的宣传行为,而是包括分析、计划和实施的完整系统.

在文献回顾和分析的基础上,提出品牌从新兴市场成功进入发达市场的营销模式研究框架。以联想和上海家化作为案例研究对象,运用案例研究方法进行分析,建立了品牌从新兴市场成功进入发达市场的营销模式模型。

创业导向是企业在激烈竞争环境中能否持续创新、承担风险、采取超前行动并积极参与竞争的综合体现.本文认为创业导向的产生与企业创新文化和战略能力有关.通过对国内127家企业的问卷调查后发现:企业创新文化和战略能力能直接影响创业导向,原因是创新文化强调企业应有更强的创新意愿和更开放的创新态度,这能促使企业获得更多具有创新性的信息和想法,并愿意承担更多风险;而战略能力强调企业外部环境信息的收集和内部信息的沟通,这能提升企业的信息质量,有利于企业实现超前行动和增强积极竞争的信心.此外还发现,创新文化还能通过战略能力间接影响企业创业导向,即战略能力是创新文化和创业导向的中介变量.