This paper takes tourism task of Hefei city which was carried on by us in 2006 as background, on the basis of much on-the-spot investigation,it makes some study on the characteristics of Labor Day and National Day-holiday tourism in golden weeks of hefei city and uses economic model to analyze its economic principles and immanent reasons.Finally the fundamental countermeasures about holiday tourism in golden weeks of HeFei are put forward.

本文立足于我国家电行业的发展现状(家电社会保有量和年平均报废量),首先指出我国家电业关注逆向物流的迫切性,然后分析了我国家电业引入逆向物流的驱动因素和实施逆向物流的困难,最后从企业管理、产品生产过程、新产品市场投入时机、退货政策、正向物流的借鉴、逆向物流方式选择以及国家政策等7个方面深入探讨了我国家电行业逆向物流的运作策略。