In recent years, affected by the factors such as international oil market supply-demand change and domestic oil products consumption growths slowdown, domestic oil products sales enterprises are faced with new development chances and challenges. To comply with new development environment, Sinopec Beijing Oil Products Company explores the new business model of comprehensive service platform based on the use of“internet+”thinking, so as to realize tripartite benefit:customer value addition, enterprise benefit growth and merchant customer access.

中国石化非油品电子商务网站——易捷网于2012年1月1日成功上线,但一年来业务发展缓慢,亏损严重,国内电商企业2012年也无一盈利,恶性竞争、价格欺诈现象频发.在此环境下中国石化作为垄断业巨头是应采取坚守主业的专业化发展战略,还是继续增加投入,通过非油品电子商务进行转型?如果要转型的话,如何借助中国石化的传统优势,采取更有效、更能体现行业特色的模式来发展?这对走到十字路口的中国石化非油品电子商务项目而言是一个重大的课题.

以客户为中心的营销策略成为了众多石油公司的主要竞争手段。本文以客户关系管理基本理论与实施策略和识别加油站客户为出发点，详细探讨了实施客户关系的必要性和实施步骤，阐述了识别加油站客户的主要接触点、技术手段及加强加油站客户识别的具体措施。

科技在我国社会经济发展中的作用日益突出,在科研企业开展财务信息化建设,是新形势下加强科研企业财务管理的迫切要求。ERP的应用,有助于提高科研企业财务信息化的质量,提升科研企业的管理水平以及市场应变能力。本文通过分析科研企业在财务信息化建设及ERP应用中存在的问题,探讨在ERP环境下,如何结合科研企业自身的特点进行信息资源优化配置及财务流程重组,提出了通过深化ERP应用来促进科研企业财务管理现代化的措施和建议。

The existing operating condition diagnosis technique is unable toinspect continuously the production course of gas-lift wells, thereby an operating condition tester is developed. The tester can be used for analyzing and judging the operating condition of gas-lift wells by continuously measuring and recording the tubing and casing pressures at wellhead. The structure of the tester is introduced, the methods for installation and troubleshooting are presented, and the result of the field test is analyzed.

气举井双笔记录地面诊断仪可通过井口油、套压的连续测量记录来分析和判断气举井的工况,实现了气举工况的连续检测.现场应用表明,采用双笔记录仪诊断气举工况,具有连续、直观、准确的特点,为及时调整合理的注气量和制定科学的管理措施提供了可靠的依据.