This study adopts the Stimulus - Organism - Response framework to examine how the interaction between advertising content strategies (ACS) and future time perspective (FTP) influences older tourists' travel intention in wellness tourism. Grounded in socioemotional selectivity theory and advertising typology, two scenario-based experiments were conducted to reveal a significant matching effect: transformational ACS are more persuasive for tourists with limited FTP, while informational ACS work better for those with open FTP. This effect is partially mediated by perceived hedonic and utilitarian value and further moderated by the advertising source. The contextually congruent combinations of ACS, FTP, perceived value, and advertising source can trigger distinct psychological pathway mechanisms and enhance older tourists' travel intention, offering strategic guidance for targeting older tourists through precision marketing in wellness tourism.

The motivational dimensions of volunteer tourists have been a focal point of scholarly debate, closely aligning with their prosocial orientations. Limited attention has been given to examining these relationships through the lens of identity formation among young tourists. To address this gap, this study conducted a two-wave longitudinal investigation into the linkage between volunteer tourists’ self-determined motivation and their prosocial orientation, with identity processing styles serving as a mediator. The sample (n = 291) consisted of freshmen and sophomores participating in a volunteer teaching program during the summer of 2024. We measured the variables of interest both before and after their attendance. In addition to direct effects, our findings observed two significant indirect pathways: (1) Wave 1 autonomous motivation was positively associated with an informational identity style at Wave 1, which predicted Wave 2 other-oriented helping tendency; and (2) Wave 1 controlled motivation was positively related to a normative identity style at Wave 1, which accounted for self-oriented helping propensity at Wave 2. Furthermore, the first relationship was uni-directional, as the coefficient for the reverse pathway (i.e., Wave 1 other-oriented helping → Wave 1 informational identity style → Wave 2 autonomous motivation) was not significant. In contrast, the second relationship was bi-directional, wherein Wave 1 self-oriented helping was positively associated with a normative identity style at Wave 1, which subsequently predicted Wave 2 controlled motivation. Taken together, our study contributes to the literature on altruistic motives, prosocial behavior, identity development, and volunteer tourism.

With the rise in short-term intercultural mobility programs, enhancing students’ adaptive capacity through structured experiential learning has become a key concern. Using constructivist grounded theory, this study draws on extending the situated learning and embodied cognition theories as analytical frameworks to explore international students’ cross-cultural adaptation within the context of study tours. It develops a three-phase framework (pre-departure, on-site immersion, and post-tour reflection) to trace their transition from cultural distance to adaptation. The findings reveal that the process through which international students shift from cross-cultural distance to multidimensional adaptation can be further accelerated by environmental settings, situational behaviors, and short-term emotional responses within study tour contexts. Moreover, culture-led and nature-led environments evoke distinct patterns of participation and emotional responses, facilitating varying degrees and dimensions of adaptation across psychological, social, and cultural domains. The study extends situated and embodied learning perspectives by conceptualizing study tours as dynamic, context-sensitive learning sites. By considering adaptation processes context-dependent, this study deepens the understanding of how learning, emotion, and environment interact to shape intercultural development and offers practical insights for designing responsive, stage-sensitive study tour programs.

Travel vlogs are increasingly acknowledged as a crucial medium for influencing the image of tourism destinations. Therefore, how to promote positive perceptions of tourism destination images among potential tourists has emerged as a critical challenge for destination marketers. A total of 331 valid samples were collected through questionnaire surveys. Based on the elaboration likelihood model and structural equation modeling methods, this study examines how the information cues of travel vlogs (i.e. travel vlog attributes and vlogger characteristics) affect viewers' perceptions of tourism destination image. The findings of this study indicate that: (1) perceived usefulness mediates the relationship between travel vlog attributes, source credibility, and tourism destination image; (2) similarly, perceived enjoyment acts as a mediator in the relationship among travel vlog attributes, source credibility, and tourism destination image; (3) the pathways "perceived usefulness -> flow experience" and "perceived enjoyment -> flow experience" respectively play a chain mediating roles between the information cues of travel vlogs and tourism destination image. This study clarifies how travel vlog information cues shape perceptions of tourism destination images, providing theoretical insights and practical implications for destination marketing.

The objective of urban recreational transportation networks in supporting urban recreational spatial distribution, layout of urban leisure facilities, urban planning, and urban recreation service level is significant. In addition to being a typical leisure city, Xiamen is a significant tourism city in China. This article is composed of information gathered from multiple sources, including "public transportation IC card data", "GPS arrival data of public transportation", and "static route station information of public transportation" in Xiamen City. Here, we build a support vector machine model and evaluate KNN and DTs approaches using ticket price, first bus time, maximum departure frequency, final bus time, lowest departure frequency, and the number of stations in the buffer zone as eigenvalues. The findings revealed that the SVM model beat the other two approaches with 96.1% accuracy, 96.4% AUC, 87.5% KNN model accuracy, 92.1% AUC, and 75.7% DTs model accuracy. The classification method of this study can quickly and effectively identify recreational routes in cities, helping urban managers optimize the recreational public transportation network, exploring urban recreational people's time and space travel rules, and providing empirical basis for urban recreational spatial layout and functional zoning.

The rapid development of virtual tourism is an opportunity for cultural heritage sites. This study combines the means-end chain theory with the Kano model to explore cultural heritage sites' virtual tourism attributes, benefits, and values. We obtained 29 attributes, 23 benefits, and 14 values of virtual tourism, then discussed the hierarchical relationship among the attributes, benefits, and values. Also, the 29 attributes were classified according to their impact on user satisfaction. The results show that virtual tourism attributes can be divided into four aspects. In addition to the technical attributes, people often attach more importance to the content attributes as their basic requirements. Convenience is the core value of virtual tourism, followed by learning, entertainment, immersion, uniqueness, the sense of novelty,comfort and the sense of participation. It expands and deepens the theoretical framework of virtual tourism and provides theoretical guidance for developing and marketing virtual tourism products/services in cultural heritage sites.

探索网红旅游打卡地实现网络广泛传播和保留持久吸引力的属性特征,有助于推动网红旅游打卡地可持续发展.从旅游者感知出发,通过扎根理论研究法识别网红旅游打卡地属性特征.基于互动仪式链理论构建网红旅游打卡地旅游参与影响口碑传播的机制模型,结合问卷调查数据,采用结构方程对其进行了模型和假设检验.研究发现:①网红旅游打卡地具有独特性、场景氛围、参与体验和流行性4个属性,其中,独特性是网红旅游打卡地的基础属性,场景氛围是网红旅游打卡地的重要属性,参与体验是网红旅游打卡地的关键属性,流行属性是网红旅游打卡地的本质属性.②网红旅游打卡地游客参与可以通过旅游体验促进网络口碑的传播,可以通过群体认同影响网络口碑的传播.旅游体验是增强群体认同的重要因素.

Drawing on embodied cognition theory, this study treated embodied engagement as an antecedent to memorable tourism experiences. Grounded theory and content analysis methods were used to construct the formation mechanism model of memorable tourism experiences in cultural creative tourism. The concept and characteristics of memorable tourism experiences were also discussed. The results indicated that embodied and thinking engagements had positive effects on cognitive evaluation and emotion, which further led to memorable tourism experiences. Visitor interaction played a regulating role in the influence of embodied and thinking engagements on cognitive evaluation and emotion. This study provided important implications for tourism research and practice.

以旅游直播为媒介的营销实践对旅游者与旅游目的地的互动行为产生了深刻影响.为探索旅游直播空间的建构逻辑,文章基于"新媒体-新情境-新行为"媒介场景理论框架,运用扎根分析方法对15 位受访者的访谈资料展开分析.结果显示:1)旅游直播空间建构的逻辑起点是旅游目的地物质空间的实时投射,建构的重要部件是叙事空间的呈现,建构的心理图式是主体空间的嵌套;2)旅游直播空间建构的核心是权力转换与角色转换,主播与观众在信息适配过程中权力关系呈现动态变化,空间的融合与切换让主播与观众呈现多重角色且角色存在动态转换;3)旅游直播触发情感部落与旅游目的地形象构建,提高了旅游者出游意愿.文章旨在拓展场景理论的使用范围,并为旅游直播及旅游目的地营销实践提供参考.

博物馆是地方精神文化的折射,博物馆旅游是文旅融合高质量发展的关键.随着互联网5G技术的发展以及新冠疫情的催化,线上旅游渐趋成为新时尚.云旅游为博物馆旅游赋能显著,相关议题备受关注,但相关研究仍处于初期阶段,亟待丰富.基于此,本研究以故宫博物院云旅游为例,利用扎根理论的标准范式,深入探究了故宫博物院云旅游游客感知价值的影响因素及生成路径.研究发现:(1)故宫博物院云旅游的游客感知价值受文化底蕴、历史意义、场景氛围等28个要素影响,其中,文化内涵、服务质量、环境氛围、感知成本和情感体验是5大主要影响因子;(2)各影响因素之间相互作用,形成了故宫博物院云旅游背景下游客感知价值特有的生成路径.

作为社会复合生态系统的重要理论,城市生态位一直是研究重点,但缺少尺度效应的深入观察.以浙江省为例,首次将地市-区县-乡镇三个尺度进行横向对比,构建了多个尺度适用的城市生态位评价模型.研究通过生态位宽度、生态位重叠度、生态位分异指数和引力模型方法,对825个乡镇,71个区县和11个地市的3个尺度的生态位进行了探讨.研究结果表明:从生态位宽度来看,浙江省的生态位发展不均衡,地市尺度呈现反"C"结构,衢州市和丽水市生态位宽度最小,杭州市、湖州市和宁波市生态位宽度最大.且研究尺度越大、生态位宽度越大,则尺度效应作用越大.从生态位分异程度来看,随着尺度的缩小,分异程度逐渐增大,其中社会生态位分异程度最大.表明尺度效应在发展越不平衡的生态位维度中作用力越大.从生态位重叠度和引力模型来看,生态位宽度小的区域往往面临竞争难以摆脱困境,而生态位宽度大的区域更容易将竞争转化为合作.出现强者越强,弱者越弱的两极分化现象,丽水市和衢州市竞争最激烈而杭州市和宁波市合作更为便利.浙江省各地市可以通过资源再造、协同发展和借力帮扶策略优化区域发展.

美食旅游是旅游目的地的重要引擎,是游客旅游体验的核心要素之一.在互联网和社交媒体催化下,新兴网红餐饮野蛮生长,出现了名不副实和游客体验感差的问题,如何实现旅游心流体验成为重要议题.基于唤醒理论,采用量化研究方法,探讨品牌契合对旅游者心流体验的影响机制,以及其关系感知的中介作用、文化接触和价值共创行为的调节作用.结果发现:关系感知在"品牌契合→心流体验"结构中具有完全中介作用,价值共创行为和关系感知在"品牌契合→心流体验"结构中具有多重链式中介作用;品牌契合对关系感知的影响受文化接触的正向调节,关系感知对心流体验的影响受价值共创行为的正向调节.

品牌个性是游客决策和旅游目的地管理的关键要素,是联结游客与旅游地的重要纽带,但目前对于旅游目的地品牌个性的前因因素研究相对缺乏且不够深入.文章结合感官营销理论,以平潭国际旅游岛为例,采用调查问卷方法分析探讨了旅游者感官印象对旅游目的地品牌个性的影响机制.研究发现:感官印象正向影响旅游目的地的品牌个性;关系感知在感官印象到品牌个性中具有中介作用;关系感知与价值共创行为在感官印象到品牌个性中具有多重链式中介作用;感官印象对品牌个性的影响受价值共创行为的调节;关系感知对品牌个性的影响受价值共创行为的调节.

随着社会经济的蓬勃发展,互联网已经成为人们日常生活中必不可少的工具之一,因此很容易出现某个理念或某条信息迅速在互联网用户间广泛传播的现象,即"网络爆红"现象.本文主要从"网络爆红"现象入手,利用扎根理论研究构建小红书用户旅游行为形成机理的结构框架模型,同时提出相应建议,以期为我国网络营销模式创新、可持续发展提供相关参考.

游客恢复性环境感知作为联结旅游体验和健康的重要环节,是游客与旅游地环境交融形成的综合性体验,是游客管理研究的新视角,但游客恢复性环境感知对游后行为意向的积极效用还未得到深入理解.文章从注意恢复理论出发,应用Mehrabian-Rusell模型,探讨游客恢复性感知、满意度对游后行为意向的影响及游客涉入的调节作用.通过问卷调查收集数据,得到547个有效样本,使用结构方程建模.研究发现:游客功能类恢复性感知(一致性、新奇)正向影响情感类恢复性感知(迷人、兼容性、逃逸);兼容性比迷人对满意度的正向影响更大;新奇比逃逸对游后行为意向的正向影响更大;兼容性与满意度在"一致性、新奇-游后行为意向"的结构中有多重链式中介作用;迷人、兼容性对满意度的影响受游客涉入的正调节.游客恢复性感知对游后行为意向的影响过程表现为"环境刺激认知-情感-意向"三阶段传递机制.最后讨论了上述发现对目的地营销与管理的启示.

以甘肃省为例,运用社会网络分析方法,定量分析了甘肃省的自驾游线路,构建了自驾游评价模型,并探讨了自驾游线路空间分布特征.研究结果显示:甘肃省自驾游旅游网络较为紧凑,整体呈现环绕型,形成了以兰州为中心向四周环绕扩散的结构,需要加强核心区域的服务型房车营地建设.兰州、倒淌河、郎木寺、黄河九曲第一湾、张掖、鸣沙山月牙泉、夏河、敦煌莫高窟、茶卡盐湖、青海湖、若尔盖草原等在接近中心度和中间中心度均表现较高数值,与其他景点联系紧凑密切,处于甘肃省自驾游网络的核心位置,应提升旅游交通的可达性.10％的景点中间中心度为0,这些景点缺乏对整体网络的影响力,整体上甘肃省自驾游网络节点呈现连接性强,形成联系密切的旅游支路,网络结构紧凑,需要加强带动周边区域的发展.目的地景点群形成的其他凝聚子群之间的联系较为单薄,应增强目的地区域间经济联系、交通联系等.

Climate change and biodiversity loss have become increasingly prominent in recent years. To evaluate these two issues, prediction models have been developed on the basis of ecological-niche (or climate-envelope) models. However, the spatial scale and extent of the underlying environmental data are known to affect results. To verify whether the difference in the modelled spatial extent will affect model results, this study uses the MaxEnt model to predict the suitability range of giant pandas in the Min Mountain System (MMS) area through modelling performed (1) at a nationwide scale and (2) at a restricted MMS extent. The results show that, firstly, both models performed well in terms of accuracy. Secondly, extending the modelling extent does help improve the modelling results when the distribution data is incomplete. Thirdly, when environmental information is insufficient, the qualitative analysis should be combined with quantitative analysis to ensure the accuracy and practicality of the research. Finally, when predicting a suitability distribution of giant pandas, the modelling results under different spatial extents can provide management agencies at the various administrative levels with more targeted giant panda protective measures.

基于系统角度探讨了旅游安全管理的目标,借鉴公共部门激励、企业监管和旅游者行为等相关研究构建了政策效力-政策目标-政策工具的分析框架,并运用内容分析法对我国104份政策文件进行分析.结果发现:目前我国旅游安全管理法制建设仍不健全,政策工具使用存在对地方政府、旅游企业和旅游者激励不足的问题.在此基础上,提出完善旅游安全管理法律体系,优化对地方政府的激励机制设置,灵活运用政策工具等建议.

基于深度访谈获得的资料,采用扎根理论的标准研究范式,通过开放式、主轴式和选择式三级编码,经过反复提炼、抽象和归纳,探究夜间旅游游客安全感的影响因素及生成路径.研究发现:夜间旅游游客安全感受个体特征、自我认知、自然环境、建成环境、客—商互动、主—客互动、客—客互动、安全人员、安全制度、安全设施、感知印象、知识经验和环境差异等13个要素影响.其中,个体因素、旅游环境、人际氛围、安全保障和影响媒介为主要影响因素,形成了"旅游个体—旅游安全场—游客安全感"的夜间旅游游客安全感的生成路径.据此提出,应进一步增强游客安全素质以提高夜间旅游能力、健全安全管理机制以营造良好旅游环境、完善相关法律法规以提供有力政策保障等,从而优化游客的夜间旅游体验和推进夜间旅游高质量发展.

China has grown into the world’s largest tourist source market and its huge tourism activities and resulting greenhouse gas (GHG) emissions are particularly becoming a concern in the context of global climate warming. To depict the trajectory of carbon emissions, a long-range energy alternatives planning system (LEAP)-Tourist model, consisting of two scenarios and four sub-scenarios, was established for observing and predicting tourism greenhouse gas peaks in China from 2017 to 2040. The results indicate that GHG emissions will peak at 1048.01 million-ton CO2 equivalent (Mt CO2e) in 2033 under the integrated (INT) scenario. Compared with the business as usual (BAU) scenario, INT will save energy by 24.21% in 2040 and reduce energy intensity from 0.4979 tons of CO2 equivalent/104 yuan (TCO2e/104 yuan) to 0.3761 Tce/104 yuan. Although the INT scenario has achieved promising effects of energy saving and carbon reduction, the peak year 2033 in the tourist industry is still later than China’s expected peak year of 2030. This is due to the growth potential and moderate carbon control measures in the tourist industry. Thus, in order to keep the tourist industry in synchronization with China’s peak goals, more stringent measures are needed, e.g., the promotion of clean fuel shuttle buses, the encouragement of low carbon tours, the cancelation of disposable toiletries and the recycling of garbage resources. The results of this simulation study will help set GHG emission peak targets in the tourist industry and formulate a low carbon roadmap to guide carbon reduction actions in the field of GHG emissions with greater certainty.