在自然灾害频发的当下,应急科普愈发受到重视,但目前尚未建成整体有序的应急传播机制.该文通过阐述应急科普传播现状,分析自然灾害应急科普传播存在的问题,并对传统科普传播模式进行对比分析,构建出政府主导、媒体协同的自然灾害应急科普传播模式和传播机制,并提出相应对策和建议.

气象是最贴近大众的领域之一,短视频即时性、大众性、碎片化、分众化等特点给气象短视频的发展带来了机遇,但同时专业化团队运营、内容娱乐化等特点也给气象科普视频的发展带来了一定的挑战.在短视频时代内容形态的影响下,气象科普短视频呈现形态类型化、选题生活化、栏目品牌化、场景实景化、表现具象化等特点,启发了短视频时代气象科普视频内容应从团队建设、擅抓热点、转变思维、细节研磨等路径进行提升创新.

为提升政务微博气象灾害应急科普效果,以郑州"7·20"特大暴雨灾害为例,选取4类具有代表性的政务微博,从传播时效、传播内容、表现形式、原创性、传播效果五个方面进行统计分析,总结当前政务微博气象灾害应急科普的特征,提出做足气象灾害的事前科普、做好针对性应急科普、及时发现应急需求、提高微博传播力和覆盖面等优化策略建议.

从农业气象指数保险科普宣传与推广的必要性出发,采用调查分析和比较分析法,对农业气象指数保险宣传策略、内容、传播渠道等进行描述与分析,提出农业气象指数保险的宣传推广建议,主要有:建立由政府部门、保险公司、气象部门等多方参与的农业气象指数保险宣传体系,通过运用科普视频、宣传典型实例的手段,采用地面推广与媒体宣传相结合的途径,向农户推广新型惠农的指数保险,从而帮助农户提高气象灾害风险应对能力.

针对全国气象影视部门推动融媒体气象服务转型的需求,首先分析福建省媒体气象服务现状,结合主流媒体的融媒体传播方法和国内融媒体气象服务经验,进行融媒体语境下气象信息传播的理念、模型和业务流程设计,探讨建立适应融媒体发展的气象信息传播模式,以期为省级气象部门融媒体气象信息传播业务发展提供参考.

伴着"二十四节气"成功申遗的东风,福建气象影视工作室立足福建气候,将二十四节气内容创造性地转化、融入"故事性"、增添趣味感,打造独具福建特色的《24节气》精品短视频,填补福建气象二十四节气视频空白.

气象与人类生活息息相关,相传我国在黄帝时代,就设有专人从事气候观测,观测天气、气候的变化,为百姓的生活起居、生产活动服务,这也是人类最早从事的科学活动之一.气象服务历史由来已久,随之衍生的气象影视历史虽算不上悠久,但自其产生至新媒体全盛期之前,天气预报的收视率一直很高.然而随着科技的高速发展,百姓的需求日新月异,气象影视的发展却缓慢低效,各种问题不断累积,面临巨大的改革压力.本文对气象影视服务的"供给侧结构性改革"进行简要阐述,希望能对大家有所启发.

为顺应网络新媒体的发展和对新型农民的需求,农业气象科普片亟待创新.本文以短视频创作规律为基础,以《杨梅的生存法则》为例,从主题、视角、叙事、结构等方面进行了探析,提出农业气象科普片"微"创新的方向和做法.

根据福建省气象培训的特点和需求，应用asp.net与windows server 2005数据库的完美组合，采用 C#编程语言构建了一个气象教学培训网站。本文从网站建设的需求分析入手，详细介绍了网站的逻辑设计、数据库设计，采用三层体系架构了一个集培训新闻、培训资料、师资库一体的教学平台。

气象科普的意义深远,但气象知识往往却又抽象、难懂,如何让气象知识传播更具有效性,该文论述了动画片是气象科普的良好载体,并从创作角度阐述了气象科普动画影视制作传播的方法。

本文从电视气象节目创新的角度,阐述了虚拟主持与真实主持人互动的必要性,介绍了这种互动技术的实现方法,并对技术前景作了展望。

[Objective] The aim was to study the distribution characteristics of terrain reflected radiation in Fujian Province.[Method] Based on solar radiation data,digital elevation model (DEM) and surface meteorological observation data in Fujian Province,plus surface albedo obtained by using remote sensing inversion method,the distribution of terrain reflected radiation in Fujian Province from 1988 to 2007 was simulated,and then its temporal and spatial distribution characteristics was studied.[Result] The simulation results of terrain reflected radiation in Fujian Province was credible.Terrain reflected radiation in Fujian Province was the highest in July (about 160 MJ/m2) and lowest in January (about 60 MJ/m2),and it was obviously higher from May to August compared with other months,while the order of terrain reflected radiation in four seasons was summerspringautumnwinter,and complex terrain affected the distribution of terrain reflected radiation greatly,especially in autumn and winter when sun elevation angle was small.In addition,terrain reflected radiation in most areas of Fujian Province was below 100 MJ/m2,and it was high in Ningde,Sanming and Nanping City in northern Fujian,while the maximum value (630 MJ/m2) could be found in Dong'an Island in Xiapu County in Ningde City and had good utilization value.[Conclusion] The study could provide theoretical foundation for the development and utilization of solar energy resources under complex terrain in China.

[Objective]The research aimed to study the activity characteristics and climate rule of thunderstorm in Fujian Province.[Method] Based on the daily thunderstorm data in 67 meteorological stations of Fujian Province during 1960-2007,the spatial and temporal distribution characteristics of thunderstorm in Fujian Province were analyzed by using the climate tendency rate,the trend coefficient and so on.[Result]The distribution of thunderstorm days showed the northeast-southwest direction and gradually increased from the coast to the inland in Fujian Province during 1960-2007.The high value zone was in Longyan,and the thunderstorm days in the coastal islands were fewest.The thunderstorm days had the obvious decrease trend in Fujian Province in 48 years.The decrease speed in the central coast area was 3.5 d/10 a and was 4.5 d/10 a in most inland mountain areas.It was 5.5 d/10 a in the north of Ningde,the east of Sanming and some areas in Nanping.The variation of thunderstorm day trend coefficient had the obvious regional characteristic.Especially the decrease trend in the inland mountain area was more obvious than that in the coast.The decrease of thunderstorm day trend coefficient in the north of Nanping was the most,and the trend coefficient was-0.65.But the decrease trend in the central coast wasn't obvious,and the coefficient was only-0.15.The thunderstorm day had the obvious seasonal variation.The multi-occurrence period of thunderstorm was during March-September,and it reached the maximum value in August.Started from September,the thunderstorm quickly decreased.From October to February in next year,there was less thunderstorms.The average first thunderstorm day in the northwest area was earlier than that in the southeast area.The difference of average final thunderstorm day in the north and south areas wasn't big.For the first thunderstorm day in the north and west of Fujian was early,and the final thunderstorm day was later,the thunderstorm activity time in the whole year was longer than that in the coast,and they differed by nearly one month.[Conclusion]The research provided the scientific basis for the climate feasibility proof of major project items,and provided the theory basis about the weather climate aspect for the lightning prevention and disaster reduction,and also laid the foundation for further studying the formation mechanism of thunderstorm in Fujian.

本文分析了电视气象节目虚拟主持人的产生因素、技术特点及优缺点,从而提出气象节目虚拟主持人面临的主要问题,简要地作了前景展望。

<正>气象科普动画片是综合气象知识、动画技术、影视艺术而形成的一种新生的气象科普载体,它开创了气象科普的新形态。凭借动画手段的魅力、故事内容的吸引力,气象科普动画片在儿童气象科普领域有着独特的优势。在科普动画片策划时,首先想到的便是做一个什么题材类型的片子。笔者这几年有幸导

本文结合广告传播方法,分析气象信息电视传播所应注意的问题,尝试从发展成熟的广告活动规律中探讨得到有益于气象信息电视传播的启示。

当前,电视频道之争已演化为白热化的市场份额之争。如何为频道作出科学的定位,以获得观众和市场认同,是每一个电视频道需认真面对的问题。本文从收视群体、商业模式、节目内容、定位深化四个方面对中国气象频道的定位作了探讨。

在影视作品的摄制中,我们经常会遇到一些因前期拍摄不当或无法避免而造成画面质量不符合要求的情况,比如要去掉穿帮之处,最常见的是保险绳,有时候也会遇到胶片的划痕、污点或磁带的损伤等等,这些画面问题就需要进行数字修补,常见的数字修补技术有Mask(遮罩)、数字绘图、Clonestamp(橡皮章)、Key(抠像)等,这些技术的综合使用,一般都能较好的解决画面问题。从另一方面而言,对于一个画面问题,往往有多种解决的技术手段,所以根据制作周期和成本,选择其中最适合的解决之道,就成为考核技术人员水平高低的标准之一。“Differencematte”技术本身是一种抠像技术,在色键为主流的后期合成技术中“Differencematte”技术并不为制作人员经常采用,然而笔者在一则广告片的后期制作中将其应用于画面背景修补中,却取得了不错的效果,很好地解决了前期拍摄中背景画面皱痕问题。本文就以这则广告片的背景修补实例来详细介绍“Differencematte”技术的应用。

3G网络及其终端产品的到来,是一个质的飞跃,具有革命性意义。气象部门应主动地努力抓住这次机遇,让手机气象服务产品在新的市场领域中占有更大的份额。

一、节目策划背景 2005年6月1日，福建广播影视集团旗下一个新的频道——福建少儿频道开播了。对于少儿频道而言，如何开办更多符合少儿要求的节目是一个急需解决的问题。为此，福建省气象影视中心抓住机遇，及时与福建省少儿频道沟通，提出开办一档少儿天气预报节目，此建议马上获得福建省少儿频道领导的赞同。围绕如何办好这档少儿天气预报节目，经过一番调研与讨论后，我们对节目定位、节目风格、