近年来社会发展步伐加快，信息化的快速发展和普及一定程度上影响了各个行业的营销手段，尤其是在电力企业当中，传统电力企业服务营销中，由于服务意识和专业知识的淡薄和缺乏，营销服务中存在众多问题。为了提升电力企业的服务效率，需要不断的创新电力营销服务。这种状况下，本文分析电力营销服务在互联网背景下存在的问题，并提出相关策略进行创新。

State grid cooperation has linked up marketing data and distribution data comprehensively to pro mote the level of management and service. This paper mainly discusses the demand of data sharing and the an alysis of quality service between marketing SG186 system and power grid GIS platform.Then,data sharing sche me between marketing system and distribution system is introduced,and automatic algorithm of electrical pow er demand side analysis is proposed. Customized service software combining demand side analysis and qualit y service based on the current situation of power grid information construction is designed. Then, future d evelopment direction of power supply business is proposed from both aspects of demand side management of po wer supply business and power consumption quality service of customers.

我国西南地区的电力线路检查工作工中存在着人工检查耗时耗力、地形地貌复杂的特点。为解决此类问题，电力企业引进了航拍技术。无人机航拍技术与传统的人工检查相比，无人机航拍检查技术具有低成本、全天候、适应复杂地形的优势，能够帮助电力运维检修单位及时获取图像信息，对于提升工作效率、降低劳动强度具有重要意义。本文主要针对无人机航拍技术，结合电力企业线路检查的实际情况，对无人机在其中的应用进行分析，以期更好改进我国的电力系统检查维护水平。