[Purpose/Significance] The purpose of this study is to analyze topographic mapping industry's policies of seven main areas of China and to recognize the development obstacles. [Method/Process] Methods of textual analysis were employed to quantify and study the policies from seven dimensions such as attention to the whole industry, basic infrastructure and industry supervision. [Results/Conclusions] Based on the analysis of keywords, we draw the conclusion: 1) the policy attention and policy effect differ greatly because of resource distribution, economic foundation, technologies and talented people; 2) The eastern areas take a significant advantage over the western areas in both policy attention and policy effect. Based on the findings, a set of strategic suggestions are proposed for the government: management system, market system, basic infrastructure, human resources training, and achievements management for the industry's healthy development.

<正>一、传统品牌的现代管理问题1.引言据国家有关部门统计,新中国成立初期,我国有1万多家"老字号"传统品牌企业。"1993年以来,国家有关部门又确认了1600多家‘中华老字号’,分布在全国各地。现如今勉强维持的占70%;长期亏损、面临破产倒闭的占20%;生产经营有一定规模、效益好的只有10%"。[1]传统品牌如何应对现代市场,长葆品牌的生机与活力,在社会上引起了广泛的讨论。下面从消费者与经营者两个角度对该

<正>中国商业联合会中国人民大学信息分析研究中心2013年5月25日编委会组成名单顾问:冯惠玲姜明王民主任:卢小宾谭新政委员:冯惠玲姜明王民卢小宾谭新政禇峻钱明辉张锐徐浩然龙良贤王红君张燚杨谨蜚杨欣秦佃刚谭伟唐智贤