"三农"问题是关系国计民生的根本性问题,必须始终把解决好"三农"问题作为全党工作的重中之重.科技特派员作为党的"三农"政策的宣传队、农业科技的传播者、科技创新创业的领头羊和乡村脱贫致富的带头人,始终坚持以服务"三农"为出发点和落脚点,全力助推乡村振兴.高职院校的科技特派员作为乡村振兴中不可或缺的力量,掌握服务"三农"本领、树立服务"三农"意识和坚定服务"三农"理念,对于助力乡村振兴具有重要意义.服务"三农"是高职科技特派员的历史责任和使命,本文从高职科技特派员服务"三农"的重要作用出发,针对目前高职科技特派员服务"三农"存在的不足与困难提出相应的发展路径.

随着5G时代的到来,"短视频+直播"电商模式已经越来越多的应用到农产品营销当中,不仅对农村产业升级、助力乡村振兴具有推动作用,同时能够帮助农民增收、促进返乡就业创业."短视频+直播"电商背景下农产品营销具有诸多优势,针对其在快速发展的过程中面临的一些问题和挑战,提出相应的发展路径,多措并举推动"短视频+直播"电商农产品营销.

As the driving force of rural economic development,agricultural products e-commerce plays an important role in promoting the rural revitalization strategy. The shortage of agricultural products e-commerce operators has become a bottleneck restricting the E-commerce development trend of agricultural products. As the main position for the cultivation of highquality technical and skilled talents,higher vocational colleges shoulder the important task of rural revitalization talent strategy. How to give full play to the advantages of e-commerce majors in higher vocational colleges and improve the path of agricultural product e-commerce talents training has become the current new situation. It is an important subject in the education reform of e-commerce major in lower vocational colleges.Take the e-commerce major of Heilongjiang Agricultural Economics Vocational College as an example to meet the demand for talents of agricultural products in Longjiang,innovate a new model for the cultivation of agricultural products e-commerce talents in higher vocational e-commerce majors,precisely train agricultural products e-commerce talents,and promote the healthy development of agricultural products e-commerce,to fully contribute to the rural revitalization talent strategy.