Abstract In this chapter, the author posits the professional development model of lesson study as a research methodology and a tool that facilitates higher education educators’ constructions of pedagogical knowledge. Through an overview of the author’s own personal engagement with lesson study, gleaned from several years of researching it and utilising it in the author’s professional practice, the author illustrates how lesson study has enabled the author to develop in the academic career. As a reader (associate professor) in the field of education, with senior leadership experience in research, the author argues that lesson study promotes leadership qualities through its intense collaborative arrangement between academic colleagues. In this way, knowledge, experience and values are shared through dialogic engagement, prompting co-reflection and the mutual challenging of ideas, and subsequently resulting in the co-construction of new knowledge. For leadership, such collaboration is used to model effective academic practice that challenges isolationism and encourages greater self-awareness. Lesson study is a tool for academic researchers to come together to delve into the wealth of knowledge available and to use it as an opportunity to better understand the role of context in professional learning.

Purpose This paper aims to provide a comprehensive framework on how and when musical elements such as keys, complexity, tempo and volume influence consumers’ mood, attention, information recall, product evaluation and purchase decisions in the context of retail therapy. Design/methodology/approach This paper builds on a critical literature review to develop a conceptual framework and formulate relevant propositions, leveraging self-regulation and self-control theories. Findings Through our analysis of these studies, we found that in musical retail therapy, minor keys paired with high complexity can intensify negative moods and negative product evaluation. Conversely, major keys combined with low complexity can moderate negative and positive moods, leading to positive product evaluations. We argue that high tempo and high volume can invoke high arousal and low impulse control, leading to low attention and low recall. This subsequently moderates the negative mood, resulting in weak negative product evaluation. Low tempo and low volume, however, invoke low arousal and high impulse control, leading to high attention and high recall, which moderates negative mood and negative product evaluation. Originality/value Reflecting on the limitations of the existing studies, this conceptual work proposes a comprehensive theoretical framework for understanding the significance of musical elements in retail therapy that can enhance consumers moods and experiences. Further, the current paper is different from the existing literature in that it helps academic researchers and marketers understand different ways to use musical elements that can positively affect consumer behavior in a complex situation like retail therapy.

Lesson study (LS) offers a systematic, but flexible, approach for enhancing the quality of teaching and learning in Health Professions Education (HPE). There is increasing global use of LS in primary, secondary and higher education, with studies highlighting its impact on enhancing the quality of both teaching and learning through the professional development of teachers. During LS, teachers collaboratively research their own practice with a variety of stakeholders, including students, subject specialists and education experts. The article describes how LS can be practically adapted and implemented in a variety of both academic and clinical settings across the continuum of HPE.

Reflective practice is an essential aspect of the professional development of all health professions educators, with the intention to enhance both learning and teaching. This Guide presents an overview of reflective practice for educators and provides a practical and developmental reflective practice approach for health professions educators. The importance of structured thinking frameworks to stimulate greater understanding of both learning and teaching situations is highlighted. Medical Educator Reflective Practice Sets (MERPS) is an innovative approach for enhancing learning and teaching in health professions education that integrates lesson study and action learning. The key features of the approach are participation in three collaborative sessions, the use of structured thinking frameworks, and solution-focussed teaching in response to the identified problem. The MERPS approach is flexible and can be adapted for implementation across the continuum of health professions education, from undergraduate to postgraduate and continuing professional development.

The primary objective of this paper is to assess the effects of ad music attitude (Aam) on ad attitude (Aad), brand attitude (Ab), and purchase intention (PI). Further, this article intends to test the mediating role of Aad and Ab between Aam and PI. The bootstrap method in AMOS 20 was adopted to test the hypotheses. The finding indicates that Aam invokes Aad, which influences Ab, and in turn, invokes PI. The result suggests a hierarchical relationship between Aam, Aad, Ab, and PI. Subsequently, it supports the central hypothesis of the serial mediation role of Aad and Ab between Aam and PI. This research adds to the ad and marketing literature by empirically examining the relationship of Aam with Aad, Ab, and PI; proposes a multiple and serial mediation model to study the relationships. Knowing that attitudes (music, ad, and brand) can have a significant and positive relationship and can, in some cases, mediate each other allows advertisers a more efficient and effective way to advertise both traditionally and digitally to attain PI.

This chapter explores the use of Lesson Study (LS) as a strategy for co-constructing pedagogical knowledge and draws on data from a series of interviews with student teachers. Sixteen student teachers, undertaking a postgraduate teacher training program in higher education in England, engaged in LS as an official assessment of their ability to jointly plan, deliver, and evaluate a lesson. LS is thus seen to promote an intense collaborative working relationship between participating student teachers that engenders fresh opportunities for learning. It is argued, then, that this approach can challenge the prevalent model of individually led professional development by facilitating a space for the co-construction of pedagogical knowledge. LS is also explored for its potential to bridge the theory-practice divide by enabling participant student teachers to generate theory from practice.

Audio branding is not new. Neither are audio logos. What is new is an appreciation of sound. Not surprising sound is riding the wave of smart speakers. Houses are becoming more voice-activated every day turning lights and sound. We are telling Alexa and Google daily to not only play our favorite music and podcasts but to buy our groceries and clothes. By the end of 2021, 23.5 million people will have made a purchase using a smart speaker (eMarketer 2020). Voice shopping is also expected to jump to $40 billion in 2022 (OC&C 2018). The father of “atmospherics” Philip Kotler (1973), believes that today’s atmospherics (sound) must be designed for devices as well as spaces (Minsky and Fahey 2017). Sound has always been and continues to be a powerful atmospheric for not just marketing but movies, television, media, sports, etc. It is clearly the time for brands to really focus on audio branding because “brands without an audio presence will have no presence” (Ciccarelli 2019). Audio branding is defined as “the approach of using unique, proprietary sound and music to convey a brand's essence and values. Just as visual branding defines a brand using color and shape, audio branding defines a brand through sound and music” (American Marketing Association 2019). Sonic branding serves two primary functions: “the essence of sonic branding is twofold: the creation of brand expressions in sound and the consistent, strategic usage of these properties across touchpoints” (Jackson 2003). A sonic logo can be considered a brand’s musical nickname. “The audio logo represents the acoustic identifier of a brand and it is often combined with an (animated) visual logo. It should be distinct/unique, recognizable, flexible, memorable and fit the brand by reflecting brand attributes” (Bronner 2009). It has “a powerful sonic mnemonic function” (Renard 2017). It is “a vessel for associations” (Jackson 2003). Whether you consider them to be music to your ears or earworms, this special session celebrates the twelve most noteworthy sonic logos of all time, and the people who gave them the notes. So open your computer and meet Water Werzowa (Intel) and Brian Eno (Windows 95). Turn on your favorite television show or movie and say hello to Mike Post (Law and Order), Dr. James “Andy” Moore (THX), and John Williams (Jaws) and don’t forget to hum those NBC chimes. Keep your phone on in case you get a ring from Lance Massey (T-Mobile) and Joel Beckerman (AT&T). And if you get hungry, there’s always Coca-Cola (Joe and Umut) and McDonald’s (Bill Lamar). And you can charge it on your Mastercard (Raja Rajmannar).

Developing Resilience in FE Teaching explores the essence of resilience and provides practical approaches for working in the Further Education sector. Emphasising the importance of reflection and self-growth, it outlines strategies to help teachers identify and deal with stress, using real-life case studies to exemplify key concerns. This book is divided into three main sections: Part One identifies the sector's needs and recognizes resilience as a key attribute for FE teachers to survive and thrive in the modern world, explores the importance of strength and positivity in both physical and mental health, and examines the many ways in which these contribute to the development of individual resilience; Part Two outlines a variety of practical strategies and approaches for teachers to utilise their experiences to construct resilience over time; and Part Three presents real-life scenarios of resilience-building from various professionals working in the sector. Developing Resilience in FE Teaching synthesizes a wide range of current ideas and research to provide a practical and useful guide for FE teachers, and for those working in the FE sector. It serves as an important resource for teachers and equips them with the necessary skills to become resilient professionals in the modern workplace.

Music is popular in advertising. It is the sometimes celebrated, sometimes mourned marriage of art and commerce. While many have theorized with respect to this relationship, few have observed and analyzed its results. This chapter reviews empirical studies on the reception of popular music in advertising in television and radio on attention, memory, attitudes, and purchase intention. Relevant experiments are summarized and analyzed, leading to the formation of comprehensive tables of independent music variables such as appeal, fit, melody, mood, and tempo and their effects on consumer attention, recall, attitude toward the ad and the brand, and purchase intention. A summary of empirical results will provide a foundation for future research into the commercial use of sound.

This article uses the views of student teachers and serving teachers from a post-Soviet context in order to better understand current thinking around teachers' perceptions of children with what might be termed 'hidden' disabilities. Drawing on social comparison theory, and adopting a phenomenographical approach, the study explores teachers' perspectives of autism in the Republic of Armenia, offering an insight into the impact of its social, cultural and political history. Whilst serving teachers demonstrated contrastive and downward comparisons when presented with a vignette of a young person with Asperger's Syndrome, student teachers expressed more connective comparisons. The data suggest, then, that Armenian student teachers represent progressive attitudinal change towards individuals with disabilities. These results also shed light on how social comparison theory might be used to tease out assumptions and taken-for-granted attitudes in the global West.

Audio-visual advertising expenditure in developing countries like India is growing fast. Focusing on the advertising music attitude, global and local advertisers need to look into the musical consumption pattern of potential Indian consumers. Different consumers have different attitudes toward music deployed in the advertising, which they evaluate from the perspective of its fit (with different elements of the advertising); created appeal; utilitarian value. Hence, this study focuses on identifying possible segments of consumers based on their attitude toward advertising music (Aam); ascertaining the difference between segments. Further, this study aims at ascertaining the musical preferences of consumers that may prescribe to substantial managerial implications. To identify segments, cluster analysis was carried out based on Aam. Further, a multiple discriminant analysis (MDA) was conducted to find out the difference between clusters/segments. To identify consumers' music preferences, respondents were asked to rank their topmost music genre out of ten suggested genres. This research identified three consumer segments based on their Aam: enthusiasts, mainstreams, and non-enthusiasts. Enthusiasts, mainstreams, and non-enthusiasts all prefer advertising music from their favorite artists. The results indicated that the discriminant functions among clusters are significant. Consumer segmentation based on Aam increases ad strategy effectiveness. Enthusiasts have a broad musical preference facilitating the most creativity in ad development and execution. Advertising music budget will determine music choice (preexisting, new, original artist, cover, etc.). Consequently, Aam segmentation would help advertisers to design effective advertising music strategy.

Sensory marketing appeals to our senses (sight, hearing, smell, touch, and taste). What if you could combine sight, sound (effects), and taste all in one advertisement ? Would it be more effective at influencing consumer behavior than music ? This study was conducted in Malaysia and looked at the integration of sound effects into advertising to bridge the gap between the senses of sight, sound, and taste (Fried Chicken). The results demonstrated that sound effects influenced consumers’ beliefs and purchase intentions more than music or silence. This research closes the gap on whether advertisers should use sound effects, music, or silence. It is the next step in sensory marketing and invites new attention to the combination of senses in advertising strategy.

This paper explores the use of Lesson Study in primary schools in England as a powerful tool for developing teachers' pedagogical knowledge, and for shaping teaching practices that encourage children's engagement. Through Lesson Study, a critical space for dialogic engagement is generated, wherein children contribute to, and shape, teaching and teacher learning. Teachers' perspectives of using Lesson Study were captured using 26 semi-structured interviews and Bourdieu's notion of capital was used to conceptualise and analyse the impact on children. It is proposed that Lesson Study generates opportunities for teachers to explore relations of power through dialogue between teacher and child.