The “Kabur Aja Dulu” phenomenon reflects a growing trust crisis among Indonesian Gen Z toward the government, driven by social, economic, and political conditions that they perceive as failing to meet their expectations. This study aims to analyze Gen Z’s reception of the phenomenon and how they interpret it as a form of trust crisis using a communication perspective. Two theoretical frameworks are applied: Coombs’ Situational Crisis Communication Theory (SCCT) to examine attribution of government responsibility, and Stuart Hall’s Encoding/Decoding model to identify Gen Z’s reception positions. This research employs a descriptive, qualitative method through in-depth interviews with five Gen Z participants and one expert to validate the data. The findings indicate that Gen Z predominantly occupies dominant and negotiated positions, reflecting general acceptance of the phenomenon as an expression of dissatisfaction toward the government. Participants attribute significant responsibility to the government, reinforced by negative reputation, corruption cases, and defensive crisis communication. Many also view migration as a rational response to limited domestic opportunities and perceived inconsistencies in public policy. This study highlights that restoring public trust requires systemic reforms, transparency, and a more empathetic, consistent communication approach from the government that aligns with the expectations of younger generations. Fenomena “Kabur Aja Dulu” mencerminkan meningkatnya krisis kepercayaan generasi muda terhadap pemerintah, terutama dalam konteks sosial, ekonomi, dan politik yang dianggap tidak memenuhi ekspektasi. Penelitian ini bertujuan menganalisis resepsi Gen Z terhadap fenomena tersebut serta memahami bagaimana Gen Z mengaitkannya dengan krisis kepercayaan dalam perspektif komunikasi krisis. Dua kerangka teori digunakan, yaitu Situational Crisis Communication Theory (SCCT) Coombs untuk melihat atribusi tanggung jawab pemerintah, dan teori Encoding/Decoding Stuart Hall untuk menelaah posisi resepsi Gen Z terhadap makna fenomena ini. Penelitian menggunakan metode kualitatif deskriptif melalui wawancara mendalam dengan lima narasumber Gen Z serta satu narasumber ahli sebagai validasi data. Hasil penelitian menunjukkan bahwa resepsi Gen Z berada pada posisi dominan dan negosiasi, menandakan penerimaan umum bahwa fenomena ini adalah bentuk ketidakpuasan terhadap pemerintah. Gen Z memberi atribusi tanggung jawab besar kepada pemerintah, diperburuk oleh reputasi negatif, kasus korupsi, dan komunikasi krisis yang dinilai defensif. Narasumber juga memandang migrasi sebagai pilihan rasional akibat keterbatasan peluang dan kualitas kebijakan dalam negeri. Studi ini menegaskan bahwa pemulihan kepercayaan publik mensyaratkan transparansi, perbaikan sistemik, serta komunikasi pemerintah yang lebih empatik, konsisten, dan responsif terhadap kebutuhan generasi muda.

ABSTRACT @bpbddkijakarta is an Instagram account owned by a local government agency, namely the DKI Jakarta Regional Disaster Management Agency (BPBD) to disseminate information about disasters in the Jakarta area. This account helps residents of Jakarta to find information on what disasters have occurred in Jakarta and how to deal with them. Researchers are interested in analyzing the use of social media Instagram @bpbddkijakarta by BPBD DKI Jakarta as a competent institution to disseminate information about disasters in DKI Jakarta. The purpose of this study was to identify and analyze the use of social media by local government agencies in disseminating information about disasters. The main theory used in this paper is theory of mass communication. The approach that the researcher uses in this research is descriptive qualitative with a case study method. Data was collected by conducting observations, interviews, documentation, and literature studies. The results obtained through this study are that BPBD DKI Jakarta has used the Instagram account @bpbddkijakarta well in disseminating information about disasters in the DKI Jakarta.

Marketing communication strategy in company is important to increase brand loyalty. Marketing communication strategy consists of three, namely segmenting, targeting, positioning. This research was conducted at PT. Alko Sumatra Kopi, aims to find out the marketing communication strategy that is being carried out so that this small company can penetrate the international market and compete with others. This research used a qualitative approach with descriptive analysis. The research method is a case study with data collection, such as interviews, observation, and documentation study. The results of the study concluded that the marketing communication strategy in PT. Alko Sumatra Kopi is to determine the market segment, then determine the target market to be achieved, and introduce the company to build an image in public. In addition, another marketing communication strategy is experiential marketing, which gives a positive and unforgettable impression to buyers. The marketing communication strategy carried out by PT. Alko Sumatra Coffee is proven to increase brand loyalty. Strategi komunikasi pemasaran dalam perusahaan menjadi bagian yang sangat penting dalam meningkatkan brand loyalty. Strategi komunikasi pemasaran terdiri dari tiga, yaitu segmenting, targetting, positioning. Penelitian ini dilakukan pada PT. Alko Sumatra Kopi dan bertujuan untuk mengetahui strategi komunikasi pemasaran yang dilakukan sehingga perusahaan kecil ini bisa menembus pasar internasional dan bersaing dengan perusahaan lain produk sejenis. Penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif. Metode penelitian adalah studi kasus dengan pengumpulan data, seperti wawancara, observasi, dan dokumentasi. Hasil penelitian menyimpulkan bahwa strategi komunikasi pemasaran yang dilakukan PT. Alko Sumatra Kopi adalah dengan menetapkan segmen pasar terlebih dahulu, kemudian menentukan target pasar yang ingin dicapai, dan memperkenalkan diri perusahaan agar terbangun citra di mata buyer. Selain itu, strategi komunikasi pemasaran lainnya yang dapat dilakukan adalah dengan experiential marketing, yakni memberikan kesan yang positif dan tidak terlupakan bagi para buyer.

Accessibility in internet access and social media is used by entrepreneurs as a tool to assist in executing marketing communication strategies with the help of using opinion leaders especially in the current digital era. This research aims to study the utilization of creative content by opinion leaders in social app TikTok as a strategy of marketing and communication used by PT. PENTA NATURAL KOSMETINDO to market skin care products from the N'PURE brand. The theories used in this research are the following: advertising, marketing communication and its strategy, and two-step communication theory. The methods used are observation along with a qualitative approach, interview and documentation. The method used in this research is qualitative with interview validation techniques of observers and social media experts. The data obtained using the methods of observation, interviews and documentation are the strengths and weaknesses of the content created by content creators, besides that it is also known that the targets aimed at by brands and content creators are aligned. There are also statements from customers that creative content can influence customers to find out information about products that can help to make strategies in marketing a product. This research has shown that the creative content generated by TikTok's opinion leaders does not use the five strategy of marketing communication despite assisting the N'PURE brand to promote the product so that customers may slowly recognize its products. It can be concluded that the utilization of creative content by opinion leaders as a strategy of marketing communication can greatly assist brands in promoting their products.

The development of communication technology affects the way people communicate and, in turn, marketing communications. Old strategies evolve and adapt to new media and technologies. Word of mouth is one of the marketing communication strategies that has developed. This strategy was previously carried out directly by two or more people. However, now it can be done online or called electronic word of mouth. The difference between the two strategies is the use of internet media. This strategy can be done by anyone, whether people who have popularity or not. ESQA Cosmetics is a local beauty product that uses an electronic word of mouth marketing communication strategy through key opinion leaders and ordinary people. Each type of electronic word of mouth has its own role in ESQA Cosmetics marketing communications. This strategy is also supported by other marketing communication strategies, namely public relations and advertising activities. Perkembangan teknologi komunikasi berpengaruh pada cara berkomunikasi masyarakat dan, pada gilirannya, komunikasi pemasaran. Strategi-strategi lama berkembang dan menyesuaikan dengan media dan teknologi yang baru. Word of mouth merupakan salah satu strategi komunikasi pemasaran yang mengalami perkembangan. Strategi ini sebelumnya dilakukan secara langsung oleh dua orang atau lebih. Namun, saat ini bisa dilakukan secara daring atau disebut electronic word of mouth. Perbedaan antara kedua strategi tersebut adalah penggunaan media internet. Strategi ini dapat dilakukan oleh siapa pun, baik orang yang memiliki popularitas atau tidak. ESQA Cosmetics merupakan produk kecantikan lokal yang menggunakan strategi komunikasi pemasaran electronic word of mouth melalui key opinion leader dan orang biasa. Masing-masing jenis electronic word of mouth memiliki peran tersendiri dalam komunikasi pemasaran ESQA Cosmetics. Strategi ini juga didukung oleh strategi komunikasi pemasaran lainnya yaitu kegiatan hubungan masyarakat dan periklanan.

This study aims to find out the self-presentation of social media influencer (SMI) Vonny Felicia through Instagram social media in the context of rituals. An Erving Goffman lema that refers to a term that captures the patterned aspects of interactional life that talk about the moral value of people. This research uses a qualitative approach. The object of research in this study is Vonny Felicia's Instagram account. The subject of the study was Vonny Felicia as SMI. Case study research methods with interview methods, observation, documentation, and literature review. The results showed that Vonny's presence as an SMI on Instagram is a ritual in the sense of realizing the importance of interactional life patterns by prioritizing oneself as a figure as a place for presenting herself. Vonny's front stage and back stage are not the same. In front of thousands of his followers Vonny is an extroverted teenager with a natural and fashionable style. Meanwhile, he is an introvert who is patient with scathing and blocking comments as an end choice. This action he took so that posts on Instagram inspired many people and were considered positive people. The study found that people tend to share Instagram stories to meet their impression management goals, garner social support by connecting with their social networks. In other words Vonny practices rituals on social media. Penelitian ini bertujuan untuk mengetahui presentasi diri social media influencer (SMI) Vonny Felicia melalui media sosial Instagram dalam konteks ritual. Sebuah lema Erving Goffman yang menunjuk pada istilah yang menangkap aspek-aspek berpola dari kehidupan interaksional yang berbicara tentang nilai moral orang. Penelitian ini menggunakan pendekatan kualitatif. Objek penelitian dalam penelitian ini adalah akun Instagram Vonny Felicia. Subyek penelitian adalah Vonny Felicia sebagai SMI. Metode penelitian studi kasus dengan metode wawancara, observasi, dokumentasi, dan tinjauan literatur. Hasil penelitian menunjukkan bahwa kehadiran Vonny sebagai SMI di Instagram merupakan ritual dalam arti menyadari pentingnya pola kehidupan interaksional dengan mengedepankan diri sebagai sosok sebagai tempat untuk presentasi dirinya. Panggung depan dan panggung belakang Vonny tidaklah sama. Di hadapan ribuan pengikutnya Vonny adalah remaja ekstrovert dengan gaya natural sekaligus modis.Sedangkan keseharian ia adalah seorang introvert yang bersabar dengan komentar-komentar pedas dan memblokir sebagai pilihan akhir. Tindakan ini ia lakukan agar postingan di Instagram menginspirasi banyak orang dan dianggap sebagai orang yang positif. Studi ini menemukan bahwa orang cenderung berbagi cerita Instagram untuk memenuhi tujuan manajemen tayangan mereka, mengumpulkan dukungan sosial dengan terhubung dengan jejaring sosial mereka dan mendapatkan umpan balik. Dengan kata lain Vonny mempraktikkan ritual di media sosial.

As a result of the emergence of the Covid-19 virus that occurred, it had a fairly large impact throughout the world, one of which was Indonesia. The impact of Covid-19 can be felt in various sectors, including in the field of education. Inside, face-to-face learning is shifting to online learning which is one of the logical consequences of today's technological developments. This study aims to analyze the application of communication strategies to Pelita II Elementary School students in online learning during the Covid-19 period, using a qualitative case study method and the model of analysis to see the various problems that are often encountered in Pelita II elementary school during online learning that takes place through the time. Using the theory of diffusion of innovation in analyzing this research problem. The results of this study indicate that the implementation of online learning at SD Pelita II starts from the preparation of the teacher itself by teaching using a strategy that is to create the same understanding and thoughts as the basic form of communication. In addition, the communication process that occurs during online learning is conveyed through the communicator (teacher) to the communicant (student). Kemunculan virus Covid-19 yang terjadi, memberikan dampak yang cukup besar bagi seluruh dunia, salah satunya adalah negara Indonesia. Dampak Covid-19 dapat dirasakan di berbagai kalangan sektor, termasuk di bidang pendidikan. Maka dari itu, pembelajaran tatap muka bergeser ke pembelajaran daring yang merupakan salah satu konsekuensi logis dari perkembangan teknologi saat ini. Penelitian ini bertujuan untuk menganalisis penerapan strategi komunikasi pada siswa SD Pelita II dalam pembelajaran daring pada masa Covid-19, dengan menggunakan metode studi kasus kualitatif. Model Analisis untuk melihat berbagai permasalahan yang sering ditemui di SD Pelita II dalam pembelajaran daring yang berlangsung. Menggunakan teori difusi inovasi dalam menganalisis permasalahan penelitian ni. Hasil penelitian ini menunjukkan bahwa pelaksanaan pembelajaran daring di SD Pelita II dimulai dari persiapan guru itu sendiri dengan mengajar menggunakan strategi yaitu menciptakan pengertian dan pemikiran yang sama sebagai bentuk dasar komunikasi, proses komunikasi yang terjadi saat pembelajaran daring yaitu disampaikan melalui komunikator (guru) kepada komunikan (siswa).

This study aims to determine the effect of Shopee's social media advertising on purchasing decisions. The theory used to conduct this research is marketing communication, advertising, social media, and purchasing decisions. This research uses a quantitative method. The technique used in data collection is a questionnaire / questionnaire. The population of this study were Shopee's Instagram followers and the samples were taken randomly or randomly. The result of this research is that the independent variable has a significant relationship to the dependent variable Penelitian ini bertujuan untuk mengetahui pengaruh iklan sosial media Shopee terhadap keputusan pembelian. Teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, periklanan, sosial media , dan keputusan pembelian. Penenlitian ini menggunakan metode kuantitaif. Tenik yang digunakan dalam pengambilan data yaitu dengan kuesioner/angket. Populasi dari penelitian ini adalah follower Instagram Shopee dan sampel yang diambil secara acak. Hasil dari penelitian ini adalah variabel independen memilki hubungan yang signifikan terhadap variabel dependen.

Beauty products are important things that become the needs of most women.Currently, many types of beauty products appeared.Some of the custumoers using beauty products because of the appearance of skin problems on their faces.The beauty product referred in this paper is skincare.However, there are also a number of other products such as makeup, body care, hair care, and perfume.Instagram account @bilikayu sells beauty products from high-end brands.The products sold are skincare, makeup, body care, hair care, and perfume.Bilik ayu is a reseller of high-end brand beauty products that sells its products with affordable prices than in the store and has been selling for eight years using Instagram.The purpose of this study is to find out how the marketing communication strategy carried out by Bilik Ayu to survive, particularly for high-end products that are sold using social media of Instagram.The method used in this study is a case study with a qualitative approach and uses interview and documentation as techniques to gather data.The results of this study are that the marketing strategy used by @bilikayu is to apply the trust that has been given by customers and be friendly with customers so that customers will not move to other online shops.The seller also creates interesting content, and interact with customers.

In this modern era, the internet has become a necessity to access information and various social media. One of social media with the biggest users in Indonesia is Instagram. Instagram can be considered to have become a social media used to showcase a hedonic lifestyle. Hedonist lifestyle of controversial celebrity named Awkarin is still clearly visible even during the Covid-19 pandemic. In June and July 2021, Awkarin continues to travel with fairly rapid mobility from one city to another in his luxurious style in the midst of the pandemic. The purpose of this study was to determine the role of social media Instagram account @Awkarin in representing the hedonic lifestyle. The theory used is the hedonic lifestyle theory and the semiotic theory. The research method used is descriptive qualitative with Fiske's semiotic analysis. Using the technique of observation, documentation, and literature study. The results of this study show that the activities Awkarin did during the holidays in Covid-19 pandemic represented hedonism. Awkarin shows a lot of luxurious life, always having fun, pursuing worldly pleasures, and owning prestigious branded goods which are a reflection of hedonistic behavior. This is the identity of Awkarin, who is known as one of Jakarta's young celebrities. Pada era yang modern ini internet menjadi kebutuhan untuk mengakses informasi maupun beragam media sosial. Salah satu media sosial dengan pengguna terbanyak di Indonesia adalah Instagram. Instagram dapat dikatakan sudah menjadi media sosial yang digunakan untuk memamerkan sebuah gaya hidup hedonis. Gaya hidup hedonis selebritis kotroversial yaitu Awkarin masih terlihat jelas walapun berada di masa pandemi Covid-19. Pada Juni dan Juli 2021 Awkarin tetap melakukan liburan dengan mobilitas yang cukup pesat dari satu kota ke kota lainnya dengan gayanya yang mewah di tengah pandemi. Tujuan penelitian ini adalah mengetahui peran media sosial Instagram akun @Awkarin dalam merepresentasikan gaya hidup hedonis. Teori yang digunakan adalah teori gaya hidup hedonis dan teori semiotika. Metode penelitian yang digunakan yaitu kualitatif deskriptif dengan analisis semiotika Fiske. Menggunakan teknik observasi, dokumentasi, dan studi kepustakaan. Hasil penelitian ini menunjukkan kegiatan yang Awkarin lakukan selama liburan di masa pandemi Covid-19 merepresentasikan hedonisme. Awkarin banyak memperlihatkan kehidupan mewah, selalu bersenang-senang, mengejar kenikmatan duniawi, dan memiliki barang bermerk prestisius yang merupakan cerminan perilaku hedonisme. Ini lah yang menjadi identitas Awkarin yang dikenal sebagai salah satu selebritis muda Jakarta.

The use of various applications such as ZOOM, Microsoft Teams, and Google Meets has become familiar to students and teachers thanks to their functionality. It is not widely known that there is one other application that has the same function, that is Discord. With the COVID-19 pandemic situation and the existence of this Discord application, a problem formulation emerged, namely How to use the Discord application as a learning medium for the COVID-19 pandemic era and whether the Discord application as a new innovation is suitable for use as an online learning medium in the COVID-19 pandemic era. The theoretical basis used in this research is the theory of learning media, the use of applications as learning media, social media theory and diffusion of innovation. The approach used in this research is qualitative research. The research method used is a case study. The data collection method used to collect the information needed in this study is to use semi-structured interviews and documentation. The data processing and analysis techniques used in this study were data reduction, data presentation, and conclusion drawing. To test the validity of the data obtained, this study uses triangulation techniques by utilizing other data for comparison and data checking. The result of this research is that Discord is an ideal new innovation and has great potential as a learning medium in the era of the COVID-19 pandemic.Penggunaan berbagai aplikasi seperti ZOOM, Microsoft Teams, dan Google Meets sudah menjadi tidak asing lagi bagi siswa dan pengajar berkat fungsionalitas mereka. Tidak banyak diketahui ada satu aplikasi lain yang memiliki fungsi yang sama, aplikasi tersebut adalah Discord. Dengan situasi pandemi COVID-19 dan beserta keberadaan aplikasi Discord ini, muncul suatu rumusan masalah yakni Bagaimana penggunaan aplikasi Discord sebagai media pembelajaran era pandemi COVID-19 dan Apakah aplikasi Discord sebagai inovasi baru layak digunakan sebagai media pembelajaran online pada era pandemi COVID-19. Landasan Teori yang digunakan dalam penelitain ini adalah teori media pembelajaran, penggunaan aplikasi sebagai media pembelajaran, teori sosial media dan difusi inovasi. Pendekatan yang digunakan dalam penelitian ini adalah penelitian kualitatif. Metode penelitian yang digunakan adalah studi kasus. Metode pengumpulan data yang digunakan untuk mengumpulkan informasi yang dibutuhkan penelitian ini adalah dengan menggunakan wawancara semiterstruktur dan dokumentasi. Teknik pengolahan dan analisis data yang digunakan dalam penelitian ini adalah reduksi data, penyajian data, dan penarikan kesimpulan. Untuk menguji keabsahan data yang didapat penelitian ini menggunakan teknik triangulasi dengan memanfaatkan data lain untuk perbandingan dan pengecekan data. Hasil dari penelitian ini adalah Discord merupakan inovasi baru yang ideal dan memiliki potensi besar sebagai media pembelajaran di era pandemi COVID-19.

Abstract— The Jews were descendants of Mr. Abraham, The Father of Isaac, and Jacob or known as Israel because Jacob prevailed during the struggle with God until his name was no longer Jacob but Israel. The Jews had a difficult time being made slaves by the Egyptians, oppressed by the Neo-Assyrian empire, and the Babylonian empire which led to the exile of the Jews from their homeland and enslaved, even got slaughtered by Hitler with the Nazis during world war II. This is what made the Jews move because they had nowhere to live. The arrival of Jews in Indonesia has been around since the Sriwijayan kingdom, they came as merchants and have inhabited the Indonesia for a long time. People of Jewish descent in Indonesia have a total of about 5000 people excluding Maluku which is up to 500,000 in number. In Indonesia there is a community for people of Jewish descent and Judaism namely The United Indonesian Jewish Community (UIJC) which was formed in 2010. Therefore, the author discusses whether the UIJC community has relations with Indonesian society or vice versa because Indonesia is the country with the largest Muslim population in the world. The methodology of this research is qualitative through case study method based on the results of data from informants / resource persons who have an impact on this research. Based on the interview, UIJC does not get negative stigma from the society. Keywords—: Jewish; Judaism; Community.

Indonesia is the country affected by the COVID-19 virus.One of the cities that became epicentrum of the spread of the Covid-19 virus is DKI Jakarta, the capital city of Indonesia.Therefore, the Government enacted PSBB (Large-Scale Social Restrictions) DKI Jakarta policy on April 10, 2020 to slow the spread of the COVID-19 virus.However, the government's decision to impose a policy of PSBB reaps the pros and cons.The purpose of this research is to identify the news about the Pro Cons of PSBB DKI Jakarta in both online media editions from April 7 to May 30, 2020.By using The Framing Theory of Robert N. Entman Model, with qualitative approach.Based on the problem formulation in this study, researchers found detik.com and Kompas.comframing in presenting a news story.Detik.comone of the media that is counter, while Kompas.com is a media pro to PSBB policy in DKI Jakarta.The ideology used by detik.com is the economy, it can be seen through the perspective of the media Detik.com that emphasize of economic growth.Meanwhile Kompas.comhealthcare ideology by supporting policies and paying attention to the health of community.

When the COVID-19 pandemic spread throughout Indonesia, an appeal was made for the community to cook Lodeh vegetables again. This appeal circulated through WhatsApp groups among the people of Yogyakarta. The appeal for cooking the Seven Colors Lodeh vegetable certainly has a connotative meaning that is inherent to the substance, practices, habits that are part of the difference marker system [1]. Using semiotic analysis which sets out three basic questions "What does it mean? How to interpret it? Why does it mean that? (Danesi, 2007: 141) There are findings that since the Dutch colonial era Lodeh vegetables have been known to the public. Vegetable Lodeh Seven Colors has a sign that people are careful and alert for disasters. Vegetable Lodeh has the meaning of gratitude as well as repellent reinforcements. The Symbolic meaning of Lodeh Vegetables are parts of Indonesian local wisdom respond to the pandemic.

Abstract— Researchers want to find out how people with disabilities understand the content of news on television broadcasts, specifically decoding nonverbal communication on news broadcasts. Basically the communication process (message exchange) will not run well if it is not supported by various communication elements or components, namely encoding. Therefore, in communicating there are so many obstacles and constraints experienced by communication agents. Physical barriers become one of the obstacles in communication. When communicating, one's physical imperfections become a problem in the delivery and reception of messages (information). In this study, researchers used qualitative research methods and interpretive paradigms to get accurate results. After conducting research on persons with hearing impairments, the researcher saw that the resource persons could not encode or decode perfectly, the resource persons were only able to absorb a little information that was conveyed. The resource person is not able to make messages according to a certain code the cause is the unclear tempo of the sign language column movement that is too fast so the resource person is unable to capture the message conveyed by the interpreter. Keywords—: News; Communication; Encoding; Decoding; Deaf.

ABSTRACT: The condition of the school SMAN 5 Makassar can be categorized quite actively involved in many activities through extracurricular activities that they have. But the students' understanding of the value of news and news judgment is still relatively lacking. Therefore, empowerment activities SMAN 5 Makassar is important because students who are younger generation successor to the nation understand the news value displayed in the media so that it can open students' horizons, and make students able to process information more accurately. This is the reason why these schools need to be trained in news journalism. With this activity, students are expected to SMAN 5 Makassar has a sense of awareness and knowledge of the value of news and news judgment in order to improve students' ability to manage the information received from the media. ABSTRAK: Kondisi sekolah SMAN 5 Makassar dapat dikategorikan cukup aktif terlibat dalam banyak kegiatan melalui kegiatan ekstrakurikuler yang mereka miliki. Tapi pemahaman siswa mengenai nilai berita dan news judgement masih relatif kurang. Oleh karena itu, kegiatan pemberdayaan siswa SMAN 5 Makassar menjadi penting karena siswa yang merupakan generasi muda penerus bangsa memahami arti nilai berita yang ditampilkan di media massa sehingga dapat membuka wawasan siswa, sekaligus membuat siswa mampu memproses informasi dengan lebih akurat. Inilah yang menjadi alasan mengapa sekolah ini perlu mendapatkan pelatihan mengenai jurnalistik berita. Dengan kegiatan ini, diharapkan siswa SMAN 5 Makassar memiliki kesadaran dan pengetahuan tentang arti nilai berita dan news judgement guna meningkatkan kemampuan siswa didalam mengelola informasi yang diterima dari media massa.

Sejak pemerintah Orde Baru memberlakukan kebijakan Open Sky (langit terbuka) tahun 1990 maka layar televisi masyarakat Indonesia tak hanya menampilkan Televisi Republik Indonesia (TVRI). Munculnya TV swasta Rajawali Citra Televisi Indonesia (RCTI) dan disusul Surya Citra Televisi (SCTV) memberikan pilihan masyarakat menerima informasi dan hiburan. Dalam perspektif komunikasi pembangunan media televisi adalah salah satu media yang mampu memberikan perubahan pada masyarakat menuju ke arah yang lebih baik (McPhail ,2009:3). Masyarakat tak hanya mendapat informasi (berita) namun juga diharapkan mendapatkan pendidikan dan hiburan. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}