Addressing some of the biggest challenges in society, from physical inactivity to demands on healthcare, will require a change in how people behave in relation to themselves and others. The question of how to bring about this change is a prominent one for policy-makers and parents alike, with increasing recognition that information alone makes little difference. There is a need for practical solutions that help people overcome or go with the grain of their behaviour to turn good intentions into action.

Design for behaviour change is by now applied in several areas, such as environmental sustainability, health, safety and crime prevention. Although there is an increasing recognition of the social potential of design, the impact of design on social behaviour change has remained largely ignored and under-researched. This paper reviews the emerging interest in social behaviour change in relation to current approaches of design for behaviour change. It explores what we mean by design for social behaviour change, and analyses the different levels of its application as output, process and intent. The analysis will be underpinned by selected case studies to demonstrate its role and benefits for society. Design for the Base/Bottom the (BoP), Socially Social Social Social for Social Social Transformation Design, Design for Public Good, etcetera. (Veiga

Many people around the world are taking action to address the problems that matter to them and their community, from anti-social behaviour to unaffordable healthcare to institutional corruption. Many more people have the potential to make a difference in their community. Their collective knowledge, skills, abilities and personal attributes are the building blocks of social change. While there is a growing emphasis on the role of disciplines such as design, behavioural science and digital technology in social innovation, people need to develop and exchange a range of attributes to understand problems and implement ideas. In this article I review some of the individual and environmental factors that are predictive of creative performance and entrepreneurial success, and highlight areas of opportunity for how to help more people get involved in activities with a social benefit.

Over the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.

Muchas personas alrededor del mundo están tomando medidas para hacer frente a los problemas que son importantes para ellos y su comunidad, a partir del comportamiento antisocial a la asistencia sanitaria fuera del alcance de la corrupción institucional. Muchas más personas tienen el potencial de hacer una diferencia en su comunidad. Sus conocimientos colectivos, destrezas, habilidades y atributos personales son los bloques de construcción del cambio social. Si bien existe un creciente énfasis en el papel de disciplinas como el diseño, la ciencia del comportamiento y de la tecnología digital en la innovación social, la gente necesita para desarrollar e intercambiar una serie de atributos para entender los problemas y poner en práctica las ideas. En este artículo se revisan algunos de los factores individuales y ambientales que son predictivos del rendimiento creativo y el éxito empresarial, y ponen de relieve las áreas de oportunidad para la forma de ayudar a más personas se involucren en actividades de beneficio social.

Design is a significant driver of behaviour change, enabling, encouraging or discouraging particular practices from taking place. Despite design’s clear influence on behaviours, limited frameworks exist for the effective implementation of Design for Behaviour Change (DfBC) in professional and public contexts. This paper takes a first step towards developing a comprehensive framework map by comparing current models and approaches of DfBC from key areas of ecological sustainability, safety, health and well-being, and social design. The objective being to develop a better understanding of the opportunities and challenges in stimulating ecological and social innovations for lasting behaviour change.