Type of the article: Research Article AbstractThis study examines how 4Cs capabilities, namely critical thinking, creativity, communication, and collaboration, contribute to incremental innovation through the mediating role of knowledge co-creation in resource-constrained manufacturing SMEs. Data were collected from 179 key informants, including owners, executives, engineers, and technicians, targeting manufacturing SMEs in Thailand between May and June 2025 using a structured questionnaire survey. These respondents were selected because they are directly involved in operational and innovation-related activities in their firms. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that all four 4Cs capabilities have statistically significant positive effects on incremental innovation: critical thinking (β = 0.194, p < 0.01), creativity (β = 0.255, p < 0.01), communication (β = 0.183, p < 0.05), and collaboration (β = 0.157, p < 0.01). All four capabilities also positively influence knowledge co-creation, which in turn significantly affects incremental innovation (β = 0.257, p < 0.01). The findings further indicate partial mediation, suggesting that learning-oriented capabilities contribute to innovation both directly and through knowledge co-creation. These findings indicate that incremental innovation in resource-constrained manufacturing SMEs depends not only on the presence of learning-oriented capabilities but also on how these capabilities are integrated through knowledge sharing, integration, and application processes. Knowledge co-creation therefore functions as a central mechanism through which existing capabilities are translated into innovation outcomes. AcknowledgmentThis research was supported by Prince of Songkla University (Grant No. LAM6802035S).

This study presents an integrated framework combining the knowledge-based view (KBV) and resource mobilization theory, positioning Appropriate Technology (ATech) as a mediating mechanism that explains how Knowledge Integration Capability (KIC) translates into Circular Economy (CE) outcomes. Unlike prior studies emphasizing high-tech and capital-intensive solutions, this research demonstrates how local knowledge integration enables sustainability through cost-effective ATech adoption in resource-constrained SMEs. Using PLS-SEM with bootstrapping, this study analyzed data from an attempted census of wood-processing SMEs in Surat Thani, Thailand (n = 82), collected in early 2024. The results confirmed that measurement validity, reliability, and model fit met accepted thresholds. The findings show that (1) KIC significantly enhances ATech adoption via effective integration of internal and external knowledge; (2) ATech positively influences CE through sustainable design, collaborative development, and local resource use; and (3) partial mediation occurs, as KIC affects CE both directly and indirectly through ATech. The study extends the KIC concept beyond competitive advantage to sustainability and shows that SMEs can leverage KIC to identify fit-for-purpose technologies, while policymakers can promote capability-building and ATech access programs.

This research investigates the influence of electronic service quality on relationship quality, customer engagement and loyalty of online ornamental plant businesses in Thailand. This quantitative research used online questionnaires to collect data from 312 samples of online ornamental plant buyers. Descriptive statistics were used to evaluate the data initially, followed by the confirmatory factor analysis. Lastly, structural equation modeling was done. The findings show that the electronic service quality directly improves relationship quality, indirectly improves customer loyalty, and directly and indirectly improves directly benefits from customer engagement. Furthermore, the relationship quality has a favorable direct impact on customer engagement and favorable indirect impact on customer loyalty. ornamental plants, online businesses

This study investigated the role of organizational strategic intuition (OSI) and relationships with knowledge-based dynamic capabilities (KBDCs), digital transformation (DT), and high-performance organizations (HPOs). This quantitative study used a questionnaire to collect data from chief executive officers (CEOs) and engineers of various companies in the auto parts industry, a crucial income-generator for Thailand. Partial least squares structural equation modeling, which assesses reflective and structural models, was adopted to test the hypotheses. The findings revealed significant influences among the six pairs of constructed relationships. Indeed, investigations found in this study indicated that (1) KBDCs had a positive effect on DT; (2) KBDCs and DT had a positive effect on OSI; and (3) KBDCs, DT, and OSI had a positive effect on HPOs. The analytical results of this empirical study also provided information to expand the knowledge of strategic intuition (SI). The practical contribution of this study is a consolidated comprehensive framework of OSI that contained vital insights for CEOs, policymakers, and practitioners to support the creation of OSI, leading to better strategic decisions.

The purpose of this research was to study the effect of dynamic knowledge management capability on high-performance organizations and organizational performance. The data collection was carried out using questionnaires from 4-5-star hotels in Thailand, for a total of 148 hotels. The data analysis was performed using descriptive statistics followed by Pearson’s correlation analysis, confirmatory factor analysis, and structural equation modeling. The research results revealed that dynamic knowledge management capability had a positive direct effect on high-performing organizations and a positive indirect effect on organizational performance. Therefore, executives should emphasize the building of dynamic knowledge management capabilities to improve the performance of high-performance organizations, which will lead to performance strength beyond rivals. Doi: 10.28991/HIJ-2022-03-03-01 Full Text: PDF

This research aims to provide empirical evidence on the causal relationships among the effects of dynamic capabilities and the dynamic performance measurement on high performance organizations (HPOs) and the competitive performance of hotel businesses in a world-class tourism destination of Thailand. The research using questionnaires to collect data from 115 hotel businesses located at a world class tourism destination in Thailand. The data were first analysed using descriptive statistics and then confirmatory factor analysis and structural equation modelling were conducted. The study results reveal that the causal relationship model fit the empirical data (chi(2) = 74.39, p-value = 0.15, chi(2)/df = 1.18, CFI = 0.99, GFI = 0.92, NFI = 0.96, RMSEA = 0.04, and SRMR = 0.03). In addition, the results also indicate that the dynamic capabilities have a direct positive effect on dynamic performance measurement. The study reflects that being a HPO not only has a direct positive effect on competitive performance but is also a complete mediator in transferring the effects of the dynamic capabilities and dynamic performance measurement to competitive performance. Under an increasingly dynamic environment, traditional performance measurement innovations that only consider measurement and management tend to lead to imperfections and lower benefits. Additionally, traditional performance measurements are static characteristics; therefore, it is essential to catch up with the dynamic environment. This research will provide empirical evidence of the causal relationship of how dynamic capabilities and dynamic performance measurement affect a HPO and competitive performance towards excellence under a dynamic environment.

This research aims to describe components and relationship models of a business organization’s innovation management model affecting the innovative behaviour of executives of hotels’ human resources. An empirical study was conducted on 4- to 5-star hotels in Phuket Province seeking to become sustainable businesses by increasing the efficiency of performance and setting guidelines for hotel businesses to form a performance model relating to administration and human resource development in the midst of ongoing environmental changes. Questionnaires were used to collect data from 405 human resources executives of 4- 5 stars hotels in Phuket Province, Thailand. The data analysis first involved applying descriptive statistics and then adopting Pearson correlation analysis, confirmatory factor analysis and structural equation modelling. The results show that innovative behaviour has had a positive effect on task performance and that causal factors including valuable human resources,transformational leadership, and innovation atmosphere have had a direct positive impact on innovative behaviour. Furthermore, we found positive direct and indirect effects on task performance.

This is a qualitative study with the objective to search for the patterns and directions in an integrated performance measurement of local hotels through secondary data from existing research collections and primary data from personal in-depth interviews with 12 local hotel administrators in the global tourism destination of Samui Island, Thailand. In this study, we found that the performance measurement of local hotel businesses on Samui Island, Thailand, a global tourism destination, was composed of various components. Each component was integrated; the performance measurements of each component are not undertaken separately. The financial aspect is not the sole focal component; rather, it is connected to other aspects, i.e., the operation and stakeholder relationship. The financial aspect of the local hotels, on the other hand, includes measurements of income and return on investment. In addition, the operation of the businesses emphasises the satisfaction with the customer service, while the stakeholder relationship stresses customer loyalty. Importantly, a sense of ownership on the part of the personnel, trust in their colleagues, and a sense of being a part of the community in which the businesses operate are all taken into consideration.

Purpose - The fact that Thailand has been a popular destination among global tourists has created challenges for hotel businesses to achieve high performance with excellent services that are responsive to the needs of global travelers. This article aims to provide empirical evidence on the causal relationships among the effects of the dynamic capabilities, high-performance organization and organizational performance of hotel businesses in a world-class tourism destination. Design - Theoretical views on management were gathered to create a conceptual framework that is the source of different performance results and that has 2 main factors: (1) dynamic capabilities and (2) the high-performance organization. Methodology - This paper is quantitative research, using questionnaires to collect data from 109 hotel businesses located on Samui Island, Thailand. The data were first analyzed using descriptive statistics and were then compared by groups of hotel characteristics using t-tests and ANOVA. Finally, confirmatory factor analysis and structural equation modeling were conducted. Findings - This study shows that hotel characteristics differently affected dynamic capabilities, the high-performance organization and performance. The results also indicate that the high-performance organization not only has a direct positive effect on performance but it also completely meditates the relationship between dynamic capabilities and performance. Originality of the research - The fmdings should be useful for hotel managers who aim to improve their hotels' dynamic capabilities to enhance the high-performance organization and firm performance.