Personal values act as guiding principles that motivate individuals and influence their lifestyle decisions, especially altruistic and egoistic values in green consumption decisions. Sustainable consumption is always portrayed as pro-social behavior showcasing the volunteering activity (altruism) of green consumers; however, consumers buy green products beyond altruistic reasons. Building on these lines, this study aims to examine green consumers and their motivation to pay a premium price for green packaging. This descriptive study has collected opinions related to the constructs from 264 millennials across India to test the hypotheses. The results show that both altruistic and egoistic values explain consumers’ intentions to consume green packaging. In addition, bearing a green identity promotes green packaging preferences for all individuals with altruistic or egoistic values. The moderating role of willingness to pay a premium had a negative effect on the egoistic value and green packaging preference relationship, indicating that green values do not persuade egoistic value consumers to adopt green packaging. This study is one of the very few to examine preferences for green packaging for reasons other than safeguarding the environment. This study contributes to the literature by developing and testing theoretical links to various cognitive variables (altruistic and egoistic values) of green packaging preferences empirically.
Purpose This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate.Design/methodology/approach This study adopted an integrative literature review method to synthesize and assess the brand hate literature.Findings The synthesis showed that social identity theory, disidentification theory and duplex theory are prominently used in brand hate studies, and a larger portion of brand hate research was conducted in Western countries. Further, brand-related, self-congruity, personal factors, information influence and brand community influence are the major types of antecedents of brand hate which can produce soft or hard consequences. Lexicometric analysis showed causes of brand hate, consumers' negative emotional and behavioral outcomes and community anti-brand behavior as key themes of brand hate research.Research limitations/implications The synthesis has followed predefined criteria for the inclusion research papers. Thus, the review is limited to articles that fulfilled the criteria for inclusion.Practical implications The finding will help marketers, specially brand managers, craft strategies to handle brand hate.Originality/value The brand hate literature is still developing and remains incoherent, suggesting that a synthesized review is needed. This study has systematically reviewed and synthesized the brand hate literature to study its development over time and proposes a framework which provides a comprehensive understanding of brand hate.
This study synthesizes the artificial intelligence literature into a Meta-analytic framework based on the theory of reasoned action and the unified theory of acceptance and use of technology 2, and examines concrete relationships between the constructs of this framework. This meta-review also performed a moderation analysis to investigate the possible reasons for inconsistent findings across studies. The findings suggest that three methodological moderators (sample type, gender dominance, and publication type), and one contextual moderator (level of country's technology advancement) lead to inconsistencies in the relationships between study constructs. Academically, this review synthesizes the artificial intelligence literature and resolves inconsistencies in the literature and also adds constructs to both theory of reasoned action and the unified theory of acceptance and use of technology 2. Practically, this meta-analysis offers multiple implications for businesses interested in enhancing customer adoption of artificial intelligence. Especially, companies can increase customers' adoption of artificial intelligence by making it more user-friendly, and advantageous and by adding pleasing features to it.
The study aims to measure the relationship between customer satisfaction and their attitude towards the usage of plastic money and also to measure the mediating impact of trust factor on this relationship. The study was based on the perceptions of the plastic money users from capital of India i.e. New Delhi, using structured questionnaire distributed to the customers of fifty branches of public and private sector banks operating in New Delhi. Researcher has used factor analysis to determine the factors which have an influence over the customer satisfaction, regression analysis and partial regression to examine the mediating effect of the trust factor. Study revealed that the attitude of the customers towards the usage of plastic money get significantly influenced by their satisfaction towards the plastic money, and trust factor significantly mediates this relationship. Factors which affect the satisfaction level of the customers were found to be mainly; time factor, cost factor, convenient, reward points or offers, and variety of services. The study was limited to one city only, and the sample unit were the customers of the banks only.
Seeing the complicated nature of the concept of job stress also called as work or occupational stress, it is a challenging task to come up with a single generalized definition of job stress. As it is a well-known truth that a sole technique or approach is not capable of elucidating the extent of the phenomenon. So, the motive of the present study is to offer a standard assessment of a number of the demanding conditions surrounding the conceptuality of job stress in literature. Further, the proven understanding relating to the nature and causes of job stress have been examined in light of the conceptual typology of Murphy (1995) and Michie (2002) that portrays bases of place of job stress which has been classified as arising from the environment and content material of work. These stress bases are certainly considered to produce grim organisational and auxiliary-organisational effects like low morale, bad overall performance, career insecurity, absenteeism, health issues, work-life clash, employee turnover and other adversities that threaten progressive goals of organization. As a corrective measure to this, stress remedial methods have been reviewed so that managers can recognize the importance of imparting powerful stress control strategies to augment the personal well-being of the workers and also boost the organisational productiveness. ABSTRACT